{"id":1024,"date":"2021-09-11T11:44:49","date_gmt":"2021-09-11T03:44:49","guid":{"rendered":"https:\/\/tryon.kivisense.com\/blog\/?p=1024"},"modified":"2021-11-24T18:22:42","modified_gmt":"2021-11-24T10:22:42","slug":"dior-eyewear-ar-try-on-growth-hacks-ecommerce","status":"publish","type":"post","link":"https:\/\/tryon.kivisense.com\/blog\/dior-eyewear-ar-try-on-growth-hacks-ecommerce\/","title":{"rendered":"Dior Eyewear AR Try-on – Growth Hacks for E-commerce"},"content":{"rendered":"\n

How did Dior eyewear virtual try-on<\/strong> solution ride the online wave and boost sales during the COVID-19 pandemic? Traditional online shopping only allows consumers to rely on pictures or comments, but no matter how real the pictures are and how positive the customer reviews are, the returns are always frequent, which undoubtedly increases the brand cost and affects the brand image. With AR technology, Dior has brought a new perspective on online shopping that allows users to virtually try on various styles and complete the purchase at home.<\/p>\n\n\n\n

Dior sunglasses virtual try-on<\/strong>, an immersive experience, builds a bridge between users and the brand, turning consumers into Dior advocates. In return, it provides competitive advantages in the market, such as better user engagement, sales conversion, ROI, etc.<\/p>\n\n\n\n

Dior Eyewear AR Try-on VS. Traditional Online Try-on: 7 Highlights<\/strong><\/h2>\n\n\n\n

Dior’s new Signature Collection, Bobby Collection, etc., capture the growing trend of oversized lenses and are available in a variety of colors and stylish silhouettes. There’s nothing worse than buying something online because the style might not be for you. Luckily, Dior’s new collection comes with AR try-on <\/a>functionality, allowing customers to experience each style and color on their person before buying.<\/p>\n\n\n\n

Realistic 3D Models<\/strong><\/p>\n\n\n\n

Featuring a high-precision 3D rendering engine, the glasses materials are restored more than 95%. Users can view the details in 360-degree, and can freely drag or zoom in on the model to see details from various angles, from frames to lenses to temples. With hyper-realistic 3D models, consumers have the same experience as checking eyewear in a physical store.<\/p>\n\n\n\n

\"Dior<\/figure><\/div>\n\n\n\n

Immersive AR Try-on<\/strong><\/p>\n\n\n\n

The AR try-on allows consumers to instantly see how the eyewear look on their face via the phone’s camera. In a short time, users can virtually try on different colors and styles anywhere to find the perfect pair. With real-time face tracking technology, customers can also turn their heads to check the effects from different angles. If users are struggling to decide which one to buy, they can also take try-on photos and share them with friends for valuable advice.<\/p>\n\n\n\n

Having a chance to experience the desired product with Dior sunglasses<\/strong> virtual try-on<\/strong> makes the purchase decision much easier and faster, which will better personalize the online shopping experience. In return, customer satisfaction, user engagement, sales conversion, and ROI will increase significantly. Even better, customers are also more likely to buy from the same brand again.<\/p>\n\n\n\n

\"Dior<\/figure>\n\n\n\n

However, some traditional ways of trying on glasses online will hardly improve brand performance because of the unfriendly try-on experience. For example, users have to upload pictures, their faces can\u2019t be tracked in real-time, the card is needed for better effects, and 3D models are not available. This also explains from another angle why Dior AR try-on can stand out from many competitions. The following is also a comparison table for your reference.<\/p>\n\n\n\n

Try-on Solutions<\/strong><\/td>AR Eyewear Try-on<\/strong><\/td>Traditional Online Try-on<\/strong><\/td><\/tr>
No Need to Uploaded Image<\/td>\u221a<\/td>\u00d7<\/td><\/tr>
No Need to Uploaded Video<\/td>\u221a<\/td>\u00d7<\/td><\/tr>
No Card Required<\/td>\u221a<\/td>\u00d7<\/td><\/tr>
3D Rendering<\/td>\u221a<\/td>\u00d7<\/td><\/tr>
Real-time Face Tracking<\/td>\u221a<\/td>\u00d7<\/td><\/tr>
3D Models<\/td>\u221a<\/td>\u00d7<\/td><\/tr>
Try on Multiple Pairs<\/td>\u221a
(easy & quick)<\/td>		\u221a
(time-consuming)<\/td><\/tr><\/tbody><\/table>
AR Try-on VS Traditional Online Try-on <\/figcaption><\/figure>\n\n\n\n

4 Simple Steps to Experience Dior Sunglasses Virtual Try-on<\/strong><\/h2>\n\n\n\n

The virtual try-on provides customers with realistic and personalized product displays in seconds and also allows them to easily try on hundreds of pairs. Check out the four simple steps below to get started with your eyewear AR try-on experience.<\/p>\n\n\n\n