{"id":3017,"date":"2023-08-23T18:51:16","date_gmt":"2023-08-23T10:51:16","guid":{"rendered":"https:\/\/tryon.kivisense.com\/blog\/?p=3017"},"modified":"2024-09-12T18:35:12","modified_gmt":"2024-09-12T10:35:12","slug":"ysl-vr","status":"publish","type":"post","link":"https:\/\/tryon.kivisense.com\/blog\/ysl-vr\/","title":{"rendered":"YSL Beauty Zone VR Pop-Up"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3017\" class=\"elementor elementor-3017\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b0dc79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b0dc79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc6e7f\" data-id=\"5fc6e7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e69e15e elementor-widget elementor-widget-spacer\" data-id=\"e69e15e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4efa34f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4efa34f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7fdf19\" data-id=\"e7fdf19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1e45a5 elementor-widget elementor-widget-image\" data-id=\"f1e45a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"726\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/18191683371132-1.jpg\" class=\"attachment-large size-large wp-image-3019\" alt=\"\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/18191683371132-1.jpg 1920w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/18191683371132-1-1280x720.jpg 1280w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/18191683371132-1-768x432.jpg 768w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/18191683371132-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d168024\" data-id=\"d168024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3440aa8 elementor-widget elementor-widget-heading\" data-id=\"3440aa8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">YSL Beauty Travel Retail APAC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9006bd3 elementor-widget elementor-widget-text-editor\" data-id=\"9006bd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tMonsieur Yves Saint Laurent radically changed the luxury industry by defying the rules of the past, daring to break the traditional codes of fashion and reinventing them according to his vision. He lived his life looking to break away from convention, inspiring everyone to follow their own rules. Intensely. Passionately. Unapologetically.\nJust as Yves Saint Laurent had a daring state of mind calling for reinvention and action, this philosophy of life inspires our social and environmental commitment that we share with you now.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1434a6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1434a6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0bd2fd\" data-id=\"f0bd2fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d0e80a elementor-widget elementor-widget-spacer\" data-id=\"6d0e80a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb5201 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3eb5201\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3faa1b0 elementor-widget elementor-widget-heading\" data-id=\"3faa1b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Overview<\/b><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c971e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c971e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc107d3\" data-id=\"dc107d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d223242 elementor-widget elementor-widget-video\" data-id=\"d223242\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/8nWrMep5EKY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd1b67 elementor-widget elementor-widget-heading\" data-id=\"edd1b67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73d93c elementor-widget elementor-widget-text-editor\" data-id=\"e73d93c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The &#8220;YSL Beauty Zone VR Pop-Up&#8221; at cdf Sanya Mall, in partnership with China Duty Free Group, blends offline retail and VR immersion to redefine beauty engagement. Designed for young travelers to Hainan, this immersive journey through YSL&#8217;s world leverages Oculus VR headsets to excite and convert the tech-savvy Generation Z.<br \/>The campaign&#8217;s mission was to create an unforgettable, immersive beauty experience, connecting users with YSL&#8217;s hero products, build brand love, and drive conversions during the holidays travel peak.<\/p><p><br \/>Leveraging VR technology, the Oculus VR headset instantaneously transported users to a 360\u00b0 beauty zone. Equipped with an intuitive controller, participants became active explorers with an immersive encounter of 3 pillar products.<\/p><p><br \/><strong>1. ROUGE PUR COUTURE THE BOLD:<\/strong> A simple touch of the controller triggered a dynamic explosion of the lipstick with vibrant color and couture shine texture.<br \/><strong>2. LIBRE EAU DE PARFUM:<\/strong> the visual stimulation went beyond fragrance and enveloped participants in a sea of the key ingredients behind YSL&#8217;s signature scent &#8211; lavender and orange flowers.<br \/><strong>3. NIGHT REBOOT SERUM:<\/strong> users witnessed the hero ingredient moonlight cactus blooming in the dark and illuminating space with powerful beams, aligning with its repairing and brightening up efficacy for urban lifestyle consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4048416 elementor-widget elementor-widget-image\" data-id=\"4048416\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/YSL-Picture4-1280x720.png\" class=\"attachment-medium size-medium wp-image-4229\" alt=\"\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/YSL-Picture4-1280x720.png 1280w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/YSL-Picture4-768x432.png 768w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/YSL-Picture4-1536x864.png 1536w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/YSL-Picture4.png 1920w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e1c65 elementor-widget elementor-widget-heading\" data-id=\"02e1c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goals\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11e9c0 elementor-widget elementor-widget-text-editor\" data-id=\"d11e9c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Elevate &#8220;Phygital&#8221; Retail: Revolutionize the physical-digital retail landscape by blending offline VR immersion with a virtual store adventure, offering an immersive product exploration experience beyond physical space.<\/p><p><br \/><strong>1. Maximize O+O Synergy for Pillar Product Conversion:<\/strong> Target Chinese travelers to Hainan Island during the holiday peak, focusing on YSL Beauty&#8217;s hero products. Interactions in the virtual Beauty Zone led to conversions at the physical pop-up.<\/p><p><strong>2. Entrance Generation Z:<\/strong> Engage Generation Z with a meticulously designed VR Popup event, fostering deep emotional connections and brand loyalty for YSL Beauty.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d79fa47 elementor-widget elementor-widget-image\" data-id=\"d79fa47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"717\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/1683682548file_9750-1.png\" class=\"attachment-medium size-medium wp-image-3021\" alt=\"\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/1683682548file_9750-1.png 1277w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/1683682548file_9750-1-768x431.png 768w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da75e6f elementor-widget elementor-widget-heading\" data-id=\"da75e6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-856e858 elementor-widget elementor-widget-text-editor\" data-id=\"856e858\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A key challenge for this campaign was the high volume of foot traffic at the duty-free mall in Hainan during the holiday rush. We had to ensure that users could navigate the VR experience smoothly in the bustling sales environment to avoid long queues.<br \/>To overcome this challenge, we provided:<\/p><p><br \/><strong>1. Clear Navigation Cues:<\/strong> We strategically incorporated navigation cues in the VR game design, including arrows and teleportation. These cues aided users, especially those with first time experience in VR, in efficiently navigating through the experience.<\/p><p><br \/><strong>2. Demo Video:<\/strong> We showed the game overview, missions, and exploration flow through a demo video on LED screen during users\u2019 queue time. This visually prepared users on how to complete the experience.<\/p><p><br \/><strong>3. Real-Time BA Guide:<\/strong> We projected the user&#8217;s VR view onto an iPad in real time for. Our beauty advisors to monitor users&#8217; experiences and provide verbal guidance, ensuring efficient gameplay.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06752c4 elementor-widget elementor-widget-image\" data-id=\"06752c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"437\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2023\/08\/YSL-Picture2.png\" class=\"attachment-medium size-medium wp-image-4228\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35fc98 elementor-widget elementor-widget-heading\" data-id=\"e35fc98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665279f elementor-widget elementor-widget-text-editor\" data-id=\"665279f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The immersive VR experience transformed consumer interactions with YSL&#8217;s beauty products, offering a gamified exploration of vibrant colors, ingredients, and efficacy. This visually stunning VR environment left a lasting impression, fueling a strong desire for purchases. The encounter boosted purchase intent and sparked user-generated content sharing among younger audiences, generating organic buzz and social media virality. VR headset users not only attracted more foot traffic but also naturally encouraged word-of-mouth and social sharing, significantly increasing pop-up event visitors. Ultimately, this interactive experience elevated brand and product awareness while fostering deep consumer engagement and meaningful social interactions, contributing significantly to the campaign&#8217;s success.<\/p><p><br \/><strong>1. 7000+ Participants in 1 Month:<\/strong> Demonstrating strong appeal in our target audience, the VR experience engaged over 7000 participants, enhancing brand engagement through tech-driven retail.<\/p><p><br \/><strong>2. Extended Interaction:<\/strong> Users spent an impressive average of over 300 seconds immersed in the VR environment, reinforcing its capacity to sustain engagement and brand connection.<\/p><p><br \/><strong>3. 100% Completion Rate:<\/strong> Every user who began the VR journey completed it, highlighting its effectiveness in retaining user interest.<\/p><p><br \/><strong>4. Offline Conversion Success:<\/strong> VR participants smoothly redeemed exclusive gift activation codes in physical stores, driving in-store traffic and confirming campaign effectiveness.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d420e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d1d420e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tryon.kivisense.com#contact-us\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Step into YSL&#8217;s beauty zone in VR, where the quiet allure of immersive virtual reality intertwines luxury and innovation to reshape the beauty landscape.<\/p>\n","protected":false},"author":9,"featured_media":3019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[11],"tags":[17,72,148,55,31,53,144,75],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"[data-prefix=\"single_blog_post\"] .entry-header .page-title {--fontSize:32px;} [data-prefix=\"single_blog_post\"] .entry-header .entry-meta {--fontWeight:600;--textTransform:uppercase;--fontSize:12px;--lineHeight:1.3;} [data-prefix=\"single_blog_post\"] .hero-section[data-type=\"type-1\"] 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