{"id":6854,"date":"2024-08-12T19:24:08","date_gmt":"2024-08-12T11:24:08","guid":{"rendered":"https:\/\/tryon.kivisense.com\/blog\/?p=6854"},"modified":"2024-08-12T19:24:12","modified_gmt":"2024-08-12T11:24:12","slug":"qixi-chinas-valentines-day","status":"publish","type":"post","link":"https:\/\/tryon.kivisense.com\/blog\/qixi-chinas-valentines-day\/","title":{"rendered":"Qixi, China&#8217;s Valentine&#8217;s Day. Unfolds: Which Luxury Brands Are Winning Your Heart"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6854\" class=\"elementor elementor-6854\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3619\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56de\" data-id=\"56de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3ecff0 e-flex e-con-boxed e-con\" data-id=\"f3ecff0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a058b36 elementor-widget elementor-widget-text-editor\" data-id=\"a058b36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>This Saturday, August 9, marks Qixi Festival, also known as Chinese Valentine&#8217;s Day (CVD). Danielle Bailey, Managing Vice President at Gartner, notes that the Qixi, CVD is one of the most impactful holidays for luxury brands in China, driving more sales than Singles Day and second only to Chinese New Year.<\/p><p>As a major shopping holiday, Chinese Valentine&#8217;s Day drives significant sales, with some categories experiencing nearly 120% growth, according to China Daily. In 2023 alone, hundreds of thousands of handbags were sold on Tmall during the festival. This year, luxury brands are pulling out all the stops for their CVD campaigns, though results may be varied. Let\u2019s explore how the major players are navigating this crucial holiday and who\u2019s truly standing out.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b431bdd e-flex e-con-boxed e-con\" data-id=\"b431bdd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c14d1 elementor-widget elementor-widget-text-editor\" data-id=\"b7c14d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"box-sizing: border-box; color: #415161; font-family: Poppins, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #f8f9fb; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\u00a0<\/div><h2 style=\"box-sizing: border-box; margin: 0px 0px calc(0.2em + 10px); padding: 0px; border: none; font-size: var(--fontSize); text-align: start; line-height: var(--lineHeight); color: var(--heading-color, var(--heading-2-color, var(--headings-color))); font-family: var(--fontFamily); font-weight: var(--fontWeight); font-style: normal; letter-spacing: normal; text-transform: none; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; --fontweight: 700; --fontsize: 35px; --lineheight: 1.5; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-indent: 0px; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #f8f9fb;\">Storytelling: Blending Animation, AR, and Fashion<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7d854e e-flex e-con-boxed e-con\" data-id=\"d7d854e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b07a91 elementor-widget elementor-widget-image\" data-id=\"7b07a91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/2.jpg\" class=\"attachment-large size-large wp-image-6856\" alt=\"China&#039;s Valentine&#039;s Day\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/2.jpg 1000w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/2-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9feffc2 elementor-widget elementor-widget-text-editor\" data-id=\"9feffc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00a0<\/h2><div><div>Loewe exemplifies how brands can craft immersive storytelling experiences that resonate deeply with consumers for it. By integrating a charming animated short film with AR filters, Loewe creates a multi-touchpoint customer journey. The emotional connection starts with the nostalgic hedgehog film, evoking childhood memories and building brand affinity. The journey continues through interactive AR experiences, where users can engage with the brand in a personal and playful manner. This strategy not only deepens customer engagement but also drives social sharing, amplifying the campaign\u2019s reach and impact.<\/div><div>\u00a0<\/div><div><i><b>Insight<\/b>: Consider using interactive elements like AR or VR to create an engaging, memorable experience. A compelling narrative combined with technology can enhance emotional connection and make your campaign stand out.<\/i><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9960712 elementor-widget elementor-widget-video\" data-id=\"9960712\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=-Wn4HjbDmrE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caafefe elementor-widget elementor-widget-text-editor\" data-id=\"caafefe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"box-sizing: border-box; color: #415161; font-family: Poppins, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #f8f9fb; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\u00a0<\/div><h2 style=\"box-sizing: border-box; margin: 0px 0px calc(0.2em + 10px); padding: 0px; border: none; font-size: var(--fontSize); text-align: start; line-height: var(--lineHeight); color: var(--heading-color, var(--heading-2-color, var(--headings-color))); font-family: var(--fontFamily); font-weight: var(--fontWeight); font-style: normal; letter-spacing: normal; text-transform: none; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; --fontweight: 700; --fontsize: 35px; --lineheight: 1.5; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-indent: 0px; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #f8f9fb;\">Cultural Integration: Where Tradition Meets Fashion<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b6c68b e-flex e-con-boxed e-con\" data-id=\"8b6c68b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90b760d elementor-widget elementor-widget-image\" data-id=\"90b760d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/3.jpg\" class=\"attachment-large size-large wp-image-6857\" alt=\"China&#039;s Valentine&#039;s Day\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/3.jpg 1000w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/3-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ac2e0 elementor-widget elementor-widget-text-editor\" data-id=\"23ac2e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><div><div>Prada set in Huizhou\u2019s Chengkan, highlights how cultural heritage can be seamlessly woven into modern fashion narratives. By featuring brand ambassador Li Xian in a traditional setting, Prada taps into a sense of national pride and cultural identity. This not only enhances brand authenticity but also aligns with consumers&#8217; growing appreciation for heritage-inspired luxury. Prada\u2019s strategy reflects a deep understanding of the Chinese market, where cultural relevance is increasingly valued.<\/div><div>\u00a0<\/div><div><i><b>Insight<\/b>: Integrate local or cultural elements into your campaign to create authentic connections. Reflecting cultural values and traditions can deepen emotional bonds and strengthen brand loyalty.<\/i><\/div><div><h2 style=\"font-size: var(--fontSize); text-align: start; line-height: var(--lineHeight); font-family: var(--fontFamily); font-weight: var(--fontWeight); font-style: normal; letter-spacing: normal; text-transform: none; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; --fontweight: 700; --fontsize: 35px; --lineheight: 1.5;\">Exquisite Craftsmanship: A Touch of Timeless Elegance<\/h2><div>\u00a0<\/div><div>\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d85e95 elementor-widget elementor-widget-image\" data-id=\"4d85e95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/4.jpg\" class=\"attachment-large size-large wp-image-6858\" alt=\"China&#039;s Valentine&#039;s Day\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/4.jpg 1000w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/4-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ef32cd e-flex e-con-boxed e-con\" data-id=\"6ef32cd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c266fa elementor-widget elementor-widget-text-editor\" data-id=\"3c266fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><div><div>Louis Vuitton: Louis Vuitton\u2019s CVD collection reimagines iconic products with a romantic twist, reinforcing its reputation for timeless elegance. The addition of floral elements and the introduction of playful items like Monogram table tennis sets appeal to both traditional and modern luxury consumers. The brand\u2019s launch of couple perfumes further enhances the personalized shopping experience, making it more than just a transaction but a celebration of shared memories and emotions.<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df185b elementor-widget elementor-widget-image\" data-id=\"5df185b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/5.jpg\" class=\"attachment-large size-large wp-image-6859\" alt=\"China&#039;s Valentine&#039;s Day\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/5.jpg 1000w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/5-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e564f48 elementor-widget elementor-widget-text-editor\" data-id=\"e564f48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The strategy takes customers on a journey from product discovery (through visually appealing, limited-edition designs) to emotional fulfillment (with couple-themed items that resonate with the festival&#8217;s romantic theme). By offering exclusive and collectible items, Louis Vuitton encourages repeat purchases and long-term customer relationships.<\/p><p><i><b>Insight: <\/b>Highlight the uniqueness and emotional appeal of your products. Offering limited edition or personalized items can attract attention and foster long-term customer loyalty.<\/i><\/p><p>\u00a0<\/p><h2>Romantic Reverie: Symbols of Love and Devotion<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a40d99 elementor-widget elementor-widget-image\" data-id=\"7a40d99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/6.jpg\" class=\"attachment-large size-large wp-image-6860\" alt=\"China&#039;s Valentine&#039;s Day\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/6.jpg 1000w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/6-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db438f8 elementor-widget elementor-widget-text-editor\" data-id=\"db438f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Burberry: Burberry\u2019s CVD collection, featuring swan motifs, is a masterclass in symbolic marketing. The swan, a universal symbol of love and commitment, is intricately tied to the brand\u2019s narrative, making the collection both emotionally resonant and visually distinctive. The accompanying video, which frames a couple within the swan artwork, further enhances the romantic theme, making the collection a perfect gift option for the holiday.<\/p><p>Burberry\u2019s campaign follows a journey from emotional resonance (through symbolic motifs) to purchase motivation (by offering products that embody love and commitment). The visual storytelling in the video reinforces the brand\u2019s message, driving home the idea that Burberry products are not just luxury items, but symbols of deep emotional value.<\/p><p><i><b>Insight<\/b>: Use symbolic imagery that aligns with the festival\u2019s emotional themes. Creating campaigns with meaningful graphics and stories can increase emotional resonance and appeal.<\/i><\/p><p>\u00a0<\/p><h3>Youthful Vibes &amp; Star Power: Where Style Meets Practicality<\/h3><div><div>Bottega Veneta: Bottega Veneta\u2019s use of the \u201cBliss Washed\u201d pink color and signature Intrecciato woven leather in its CVD collection highlights how brands can blend youthful energy with classic craftsmanship. The collection appeals to a younger, fashion-forward audience who values both style and practicality. By offering products that are both chic and functional, Bottega Veneta ensures that its Qixi valentine&#8217;s collection is not just a fleeting trend, but a timeless addition to any wardrobe.<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47acfb9 elementor-widget elementor-widget-image\" data-id=\"47acfb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/7.jpg\" class=\"attachment-large size-large wp-image-6861\" alt=\"China&#039;s Valentine&#039;s Day\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/7.jpg 1000w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/7-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fa5b01 e-flex e-con-boxed e-con\" data-id=\"5fa5b01\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dda1f0 elementor-widget elementor-widget-text-editor\" data-id=\"9dda1f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Fendi: Fendi\u2019s CVD series is vibrant and full of life, with colorful FF logo embroidery taking center stage. The collection\u2019s playful color-blocking and innovative designs are perfect for a younger, fashion-forward audience. Fendi\u2019s approach emphasizes the importance of appealing to Gen Z consumers, who value bold, expressive fashion. The vibrant designs help in capturing the attention of younger audiences, moving them from initial attraction to brand advocacy. The collection\u2019s mix of playful and innovative elements ensures that Fendi remains relevant and engaging to a new generation of luxury consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5932df elementor-widget elementor-widget-image\" data-id=\"a5932df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/8.jpg\" class=\"attachment-large size-large wp-image-6862\" alt=\"China&#039;s Valentine&#039;s Day\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/8.jpg 1000w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/8-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76de75e elementor-widget elementor-widget-text-editor\" data-id=\"76de75e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Balenciaga embraces practicality without sacrificing style. Black T-shirts and hoodies with subtle heart-shaped elements offer a cool, understated way to celebrate love. Special bright red editions designed for Chinese couples add a joyful, festive flair, showcasing how the brand balances simplicity with cultural relevance.<\/p><p><i><b>Insight<\/b>: Combine style with practicality to appeal to a wide audience. Offering products that are both visually appealing and functional can engage consumers and enhance campaign effectiveness.<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce0db8 elementor-widget elementor-widget-image\" data-id=\"9ce0db8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/9.jpg\" class=\"attachment-large size-large wp-image-6863\" alt=\"China&#039;s Valentine&#039;s Day\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/9.jpg 1000w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/08\/9-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96342b elementor-widget elementor-widget-text-editor\" data-id=\"d96342b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the world of high fashion, Qixi is more than just a holiday\u2014it\u2019s a chance for luxury brands to showcase their creativity, cultural awareness, and dedication to craftsmanship. Whether through tradition, romance, or youthful energy, these campaigns are set to make this Chinese Valentine&#8217;s Day truly unforgettable. For those planning festival campaigns, there\u2019s a lot to learn here. Think about using engaging stories, technology, AR &amp; AR. incorporating local or cultural elements, and offering unique, limited-edition items to really capture your audience&#8217;s interest and boost your campaign\u2019s success.<\/p><h2><span style=\"font-size: inherit; text-align: inherit; background-color: var(--has-background, var(--background-color)); color: var(--color); font-style: var(--fontStyle, inherit); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);\">About Kivisense<\/span><\/h2><p>Kivisense is a MarTech company that leverages AI to develop innovative WebAR solutions for e-commerce and digital marketing. Their solutions, powered by a proprietary AI core, cover various aspects of new retail, including content creation, social media integration, e-commerce optimization, and data analysis. Through the power of AI and AR, Kivisense creates value beyond reality for brands. Their Kivi-CMS platform manages all channels, with a strong emphasis on 3D and AR experiences, including AI-driven virtual try-on, virtual stores, CGI, hologram ads, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qixi is a key sales-driving holiday for luxury brands in China, second only to ChineseNewYear \ud83c\udf89\u2014even surpassing Singles Day in impact \ud83d\udcc8. \ud83d\ude80 Read our blog and learn how luxury brands are redefining the day of Love in China \ud83d\udc96<\/p>\n","protected":false},"author":9,"featured_media":6867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[12],"tags":[506],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Qixi, China&#039;s Valentine&#039;s Day. 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