{"id":7308,"date":"2024-12-27T16:13:42","date_gmt":"2024-12-27T08:13:42","guid":{"rendered":"https:\/\/tryon.kivisense.com\/blog\/?p=7308"},"modified":"2024-12-27T16:13:46","modified_gmt":"2024-12-27T08:13:46","slug":"augmented-reality-cases","status":"publish","type":"post","link":"https:\/\/tryon.kivisense.com\/blog\/augmented-reality-cases\/","title":{"rendered":"Top 15 Best Augmented Reality Cases for Immersive Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7308\" class=\"elementor elementor-7308\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3619\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56de\" data-id=\"56de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3ecff0 e-flex e-con-boxed e-con\" data-id=\"f3ecff0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a058b36 elementor-widget elementor-widget-text-editor\" data-id=\"a058b36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>What is Augmented reality: a basic overview<\/h2><p>Augmented reality is an innovative technology that overlays digital content like images, sounds, and other data into user\u2019s real-world surroundings to provide immersive experiences. Due to its visual nature and interactive properties, it allows users to immerse themselves in realistic virtual experiences. The adoption of AR is rising across all industries, particularly E-commerce brands that are using this cutting-edge technology to enhance their marketing game.<\/p><p>According to <a href=\"https:\/\/www.fortunebusinessinsights.com\/augmented-reality-ar-market-102553\">Fortune Business Insights<\/a>, the global AR market is expected to expand from $93.67 billion in 2024 to $1,869.40 billion by 2032, demonstrating a compound annual growth rate (CAGR) of 45.4% during the forecast period from 2024 to 2032. These figures show the future of marketing revolves around AR and we can expect to see countless innovative possibilities in the realm of metaverse.<\/p><h2>15 Best Augmented reality cases to inspire you<\/h2><p>\u00a0<\/p><h3>Maybelline NY\u2013 the world\u2019s largest AR mirror<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c628341 elementor-widget elementor-widget-image\" data-id=\"c628341\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"412\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-25-at-10.07.52-AM.jpeg\" class=\"attachment-full size-full wp-image-7310\" alt=\"Augmented Reality in Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7d854e e-flex e-con-boxed e-con\" data-id=\"d7d854e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f210e elementor-widget elementor-widget-text-editor\" data-id=\"a4f210e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Source: thework<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9531cb elementor-widget elementor-widget-text-editor\" data-id=\"c9531cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Maybelline NY launched the world\u2019s largest AR mirror at Gulliver Mall in Kyiv, Ukraine, to promote its Falsies Surreal mascara on 11th October 2023. The AR mirror had a screen size of 4,000 square meters (43,000 square feet). The innovative giant mirror lets visitors virtually try on the mascara via a kiosk, with their images displayed on the screen above. The campaign was a big hit and achieved 3 million organic views and mentions.<\/p><p>After the success of previous campaign, Maybelline returned to the same place in February 2024 for a Valentine\u2019s Day-themed AR experience. This interactive experience allowed users to pose on the AR mirror and send real-time messages to loved ones. The AR-powered marketing campaign helped brand enhance its engagement and market visibility through immersive experiences.<\/p><h3>Revolut\u2019s \u2018\u2018unlockable\u2019\u2019 Ultra AR activation\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a51909 elementor-widget elementor-widget-image\" data-id=\"4a51909\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"347\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-25-at-10.09.01-AM.jpeg\" class=\"attachment-large size-large wp-image-7311\" alt=\"Augmented Reality in Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9feffc2 elementor-widget elementor-widget-text-editor\" data-id=\"9feffc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4358083 elementor-widget elementor-widget-text-editor\" data-id=\"4358083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Source: adweek<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27919ec e-flex e-con-boxed e-con\" data-id=\"27919ec\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e3382 elementor-widget elementor-widget-text-editor\" data-id=\"65e3382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">In June 2023, financial app Revolut launched its new membership plan \u2018\u2019Ultra\u2019\u2019, with an engaging augmented reality experience in major European cities. Revolut created mysterious silver &#8216;Platinum Portals&#8217; that allowed passers-by to scan a QR code at its base and unlock an AR display of the metal Ultra card.<\/p><p>Moreover, visitors could win a complimentary year of Ultra membership by sharing their AR moments through Ultra filter and tagging the official app. This helped brand to create a memorable launch and increase user engagement through social media integration.<\/p><h3>Malfy Gin\u2019s \u2018\u2019Escape to a Malfy World\u2019\u2019\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e885ffa elementor-widget elementor-widget-image\" data-id=\"e885ffa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"346\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-25-at-10.10.42-AM.jpeg\" class=\"attachment-large size-large wp-image-7312\" alt=\"Augmented Reality in Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e47afa3 elementor-widget elementor-widget-text-editor\" data-id=\"e47afa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Source: marketing beat<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3febacf elementor-widget elementor-widget-text-editor\" data-id=\"3febacf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Premium Italian gin brand Malfy launched an AR experience that transports users to a virtual version of the Amalfi Coast. The campaign\u2019s primary target was users aged 25-40 who were passionate about traveling and exploring new things in life. This provided the customers with a 360-degree immersive experience by blending real photography with imaginative visuals.<\/p><p>They could start the AR exploration by scanning a QR code on one of 300,000 bottles, OOH, and point-of-sale sites, or by following a URL or social post. The immersive AR experience lets users explore different botanical settings and take a selfie to capture their personal \u2018Malfy Moment.\u2019 The campaign has been shortlisted for the <a href=\"https:\/\/www.campaignexperienceawards.com\/shortlist-2024\">2024 Campaign Experience Awards <\/a>in the Virtual Experience B2C category.<\/p><h3>Vodafone\u2019s \u2018\u2019Elf and Seek\u2019\u2019 AR game\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af1eeb elementor-widget elementor-widget-image\" data-id=\"9af1eeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"362\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-25-at-10.12.14-AM.jpeg\" class=\"attachment-large size-large wp-image-7313\" alt=\"Augmented Reality in Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ab8fd elementor-widget elementor-widget-text-editor\" data-id=\"43ab8fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Source: adweek<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06cdbaa elementor-widget elementor-widget-text-editor\" data-id=\"06cdbaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Vodafone revived its popular \u2018Elf and Seek\u2019 AR game for the second time in a year at Christmas 2023, running from December 11 to 24. This interactive treasure hunt lets players use their phones to catch digital elves and win prizes through Vodafone\u2019s VeryMe rewards program.<\/p><p>The interactive experience allowed users to engage with outdoor sites, social media, and custom cinema ads at Pearl &amp; Dean Cinemas. Moreover, the game also featured DOOH screens in areas like London Westfield and Printworks in Manchester, where players could scan billboards to capture more elves. In 2022, more than 245,000 players caught 270,000 elves and claimed around 20,000 prizes.<\/p><h3>LOEWE&#8217;s Qixi AR Celebration\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5320c90 elementor-widget elementor-widget-image\" data-id=\"5320c90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"309\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-25-at-10.24.11-AM.jpeg\" class=\"attachment-large size-large wp-image-7314\" alt=\"Augmented Reality in Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5787b53 elementor-widget elementor-widget-text-editor\" data-id=\"5787b53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Loewe launched an interactive AR experience to celebrate <a href=\"https:\/\/www.youtube.com\/watch?v=-Wn4HjbDmrE\">Chinese Valentine\u2019s Day \u2018\u2019Qixi<\/a>\u2019\u2019 in a unique and exciting way. This innovative experience was powered by Kivisense and included three exciting AR filters featuring butterflies, hedgehogs, and stars. One of the most liked filters, the hedgehog filter lets users interact with characters from the animated movie \u2018\u2019A Hedgehog\u2019s Journey to Love&#8221;.<\/p><p>Using these love-themed filters, users can capture romantic pictures and videos with their loved ones. They can use dual-shot mode to create memorable romantic moments using hedgehogs as symbols of love. This engaging experience combines modern technology with Chinese cultural celebrations and provides users with immersive experiences.<\/p><h3>DIOR Christmas AR Wonderland\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888c2c2 elementor-widget elementor-widget-image\" data-id=\"888c2c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"342\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-25-at-10.25.53-AM.jpeg\" class=\"attachment-large size-large wp-image-7315\" alt=\"Augmented Reality in Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6e697 elementor-widget elementor-widget-text-editor\" data-id=\"9e6e697\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">DIOR\u2019s Christmas AR experience takes users on an immersive and enchanting journey where they can explore a mesmerizing AR wonderland. By accessing the DIOR app\u2019s \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=_FLm6iEf9DA\">Christmas AR<\/a>\u201d section, users can scan the exclusive holiday packaging to unleash AR golden butterflies that dance around them. They can also capture exciting snaps with butterfly-filled AR filters through their front cameras.\n<\/p>\n<p>The \u2018\u2019<a href=\"https:\/\/tryon.kivisense.com\/blog\/dior-christmas-ar\/\">Dream Freeze<\/a>\u2019\u2019 feature lets users take amazing selfies with radiant starlight filters. Moreover, they can also create personalized Christmas cards with voice or text commands to share the joy with friends and family. This Kivisense-powered campaign highlights the importance of innovative AR technology in marketing and creating a deeper bond with users through immersive experiences.\n<\/p>\n<h3>Chow Tai Fook&#8217;s Hearts On Fire AR Try-on&nbsp;<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f20854 elementor-widget elementor-widget-image\" data-id=\"0f20854\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"350\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-25-at-10.27.27-AM.jpeg\" class=\"attachment-large size-large wp-image-7316\" alt=\"Augmented Reality in Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998f68f elementor-widget elementor-widget-text-editor\" data-id=\"998f68f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Chow Tai Fook&#8217;s Hearts On Fire collection has launched an <a href=\"https:\/\/www.youtube.com\/watch?v=lZHERr0sBsA\">AR try-on feature <\/a>in their WeChat Mini Program that lets customers virtually wear jewelry before purchasing. This has made finding a perfect necklace or other jewelry piece quite easier. Customers can effortlessly try on exquisite necklaces, like the special edition Barre 520, from the comfort of their homes.<\/p><p>This realistic experience lets users see how each piece sparkles against their skin. Moreover, sparkling filters amplify the brilliance of diamonds, setting a romantic mood perfect for capturing that picture-perfect moment. Kivisense\u2019s virtual try-on solutions can increase sales by up to 3.5 times. This reshapes how jewelry is sold and experienced online by making it more interactive and realistic.<\/p><h3>Harry Potter AR Magical World<\/h3><p>Harry Potter fans can experience the <a href=\"https:\/\/www.youtube.com\/watch?v=vvq5in1Fo-w&amp;t=16s\">magical world of Hogwarts <\/a>through Kivisense\u2019s innovative AR solution. This experience takes users on a virtual journey of Harry Potter world where they can interact and engage with iconic locations, characters, and magical events brought to life by AR. Users can also watch the Hogwarts Express race and see their acceptance letter come to life through 3D technology. This beautiful blend of technology and storytelling makes the magic of Harry Potter more accessible and interactive than ever.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b9773 elementor-widget elementor-widget-video\" data-id=\"60b9773\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=vvq5in1Fo-w&amp;t=16s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb0684 elementor-widget elementor-widget-text-editor\" data-id=\"9fb0684\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Huawei&#8217;s Future Home in Shanghai AR experience<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb9a97 elementor-widget elementor-widget-image\" data-id=\"cbb9a97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"345\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-25-at-10.29.35-AM.jpeg\" class=\"attachment-large size-large wp-image-7317\" alt=\"Augmented Reality in Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0257f89 elementor-widget elementor-widget-text-editor\" data-id=\"0257f89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a5dff elementor-widget elementor-widget-text-editor\" data-id=\"13a5dff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Powered by Kivisense, Huawei\u2019s &#8221;Ten Days Later\u2019&#8217; Future Home in Shanghai features an <a href=\"https:\/\/www.youtube.com\/watch?v=ESj2HiGdFXU&amp;t=18s\">immersive AR experience <\/a>that showcases the use of advanced technology in home design and living. This experience lets visitors engage with futuristic home decorating concepts through Kivisense&#8217;s innovative AR technology. Visitors can open the Future Home AR mini-program and point it at Huawei&#8217;s Smart Home authorized store to see the dynamic and sophisticated AR effects come to life, presenting the building in an immersive and interactive manner.\u00a0<\/p><h3 style=\"margin-top: 0px; font-size: var(--fontSize); text-align: start; line-height: var(--lineHeight); font-family: var(--fontFamily); font-weight: var(--fontWeight); font-style: normal; letter-spacing: normal; text-transform: none; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; --fontweight: 700; --fontsize: 30px; --lineheight: 1.5;\">Poly &amp; Beijing Shijingshan<\/h3><p style=\"margin-bottom: var(--contentSpacing); font-size: 16px; text-align: start; --contentspacing: 0px;\">Kivisense\u2019s innovative AR technology can turn real estate property viewing into an engaging adventure. Visitors can explore <a href=\"https:\/\/www.youtube.com\/watch?v=U7Im6ogzp-A\">Poly &amp; Beijing Shijingshan properties <\/a>through immersive AR experiences. They can navigate through buildings alongside captivating digital elements like astronauts, flowers, and whales, all brought to life through AR technology. This seamless integration of technology, art, and urban landscapes turns ordinary cityscapes into exciting endeavors where visitors can engage with their environment in a truly imaginative way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed1b8b elementor-widget elementor-widget-video\" data-id=\"7ed1b8b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=U7Im6ogzp-A&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a03dd elementor-widget elementor-widget-text-editor\" data-id=\"d6a03dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Frozen World exhibition at Chongqing IFS<\/h3><p>Kivisense organized the \u2018\u2019<a href=\"https:\/\/www.youtube.com\/watch?v=AkLY1_Ze0SA&amp;t=3s\">Frozen World exhibition<\/a>\u2019\u2019 at Chongqing IFS where our all-time favorite movie character Olaf makes a surprising appearance through AR technology. The interactive experience brings beloved snowman \u2018\u2019Olaf\u2019\u2019 to life where users can adjust Olaf&#8217;s position using their fingers and capture the perfect moment with him in just one tap. Moreover, participants can join a raffle to win exclusive merchandise. This beautiful blend of fun, creativity, and technology made the event highly engaging and immersive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37fc949 elementor-widget elementor-widget-video\" data-id=\"37fc949\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=AkLY1_Ze0SA&amp;t=3s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b16852 elementor-widget elementor-widget-text-editor\" data-id=\"7b16852\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Watson&#8217;s X Soda AR Packaging<\/h3><p>Watson introduced interactive AR packaging in collaboration with Kivisense to promote its new carbonated drink \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=BD5iTLJrrFA&amp;t=4s\">X Soda<\/a>\u201d. When consumers scan the label with their smartphones, they can see detailed information about calories and nutrition pop out around the can in a magical way. This helps brand educate customers about nutritional values of the drink in an immersive way.<\/p><p>The campaign also features a digital model from Metaverse \u2018\u2019Imma\u2019\u2019, who interacts with users through AR technology, making their experience exciting and fun. The campaign helped brand to advertise the new drink by integrating engaging AR experiences and increasing brand\u2019s engagement and visibility among customers.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d788cc elementor-widget elementor-widget-text-editor\" data-id=\"5d788cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2941648 elementor-widget elementor-widget-video\" data-id=\"2941648\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=BD5iTLJrrFA&amp;t=4s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfcc56 elementor-widget elementor-widget-text-editor\" data-id=\"2bfcc56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Vogue&#8217;s 3D Virtual Fashion Show<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f165a8f elementor-widget elementor-widget-text-editor\" data-id=\"f165a8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Vogue hosted a <a href=\"https:\/\/www.youtube.com\/watch?v=8a-rMfMJO2Y\">virtual fashion show <\/a>providing its viewers with an engaging AR experience. The Kivisense-powered virtual experience takes visitors to a virtual world filled with beautiful collections of famous brands like Burberry and MaxMara. Winter fashion products are showcased in a highly immersive environment using interactive avatars. Moreover, users can interact with the fashion elements in real-time which makes the experience more engaging and personalized. The playful nature of these interactions adds a fun layer to the traditional fashion show format and makes it realistic and interactive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6bede elementor-widget elementor-widget-video\" data-id=\"9e6bede\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=8a-rMfMJO2Y&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ff48d elementor-widget elementor-widget-text-editor\" data-id=\"96ff48d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Canada Goose Virtual Showroom<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00b448 elementor-widget elementor-widget-text-editor\" data-id=\"c00b448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Canada Goose collaborated with designer Feng Chen Wang to create a <a href=\"https:\/\/www.youtube.com\/watch?v=8wDgf9-HZhY\">virtual showroom <\/a>for showcasing their contemporary winter clothing collection in a virtual space. In this Kivisense-powered experience, customers can visit the AR showroom to check out the collection which includes both real and virtual designs. This provides an innovative approach to virtual try-on experiences. High-quality graphics and realistic displays of different clothing items give customers a better idea of how the fabric will look in real life. This makes the customer\u2019s virtual try-on experience more immersive and engaging, enhancing brand recognition and sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f6640 elementor-widget elementor-widget-video\" data-id=\"e4f6640\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=8wDgf9-HZhY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d7f6a elementor-widget elementor-widget-text-editor\" data-id=\"48d7f6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Kivicube SLAM AR Placement<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6160b elementor-widget elementor-widget-text-editor\" data-id=\"8e6160b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Kivicube SLAM (Simultaneous Localization and Mapping) <a href=\"https:\/\/www.youtube.com\/watch?v=KYxULFqFuOc\">AR Placement <\/a>provides an innovative way to place home decor items and furniture models in user\u2019s physical space. Users can browse and select furniture products from an online store and virtually place them in their desired area using their smartphones.<\/p><p>This gives them a hyper-realistic preview of how the product will appear and fit in their lounge or bedroom. This helps them analyze the space accurately and make better furniture choices. Moreover, the immersive experience enhances user\u2019s confidence in product, leading to better ROIs and customer engagement.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2aee3 elementor-widget elementor-widget-video\" data-id=\"aa2aee3\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=KYxULFqFuOc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0127ca elementor-widget elementor-widget-text-editor\" data-id=\"e0127ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Conclusion<br>\n<\/h2>\n<p>Augmented reality is the future of interactive marketing and e-commerce brands have realized its role in shaping the brand image and enhancing its engagement through immersive experiences. Therefore, all the famous brands are incorporating AR and VR technologies in their business to improve their in-store and online customer base.\n<\/p>\n<p>If you are an e-commerce brand and want to integrate innovative AR, VR, and AI-based solutions into your business, Kivisense is here to help you.&nbsp;<a href=\"https:\/\/tryon.kivisense.com\/#contact-us\" target=\"_blank\">Get in touch<\/a>&nbsp;to achieve your e-commerce goals and make a mark in the realm of Metaverse marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d64607b e-flex e-con-boxed e-con\" data-id=\"d64607b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AR is revolutionizing all sectors by enhancing ROIs and boosting engagement through immersive experiences. Let&#8217;s discuss 15 best AR cases around the globe.<\/p>\n","protected":false},"author":9,"featured_media":7979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[10],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Top 15 Best Augmented Reality Cases for Immersive Marketing<\/title>\r\n<meta name=\"description\" content=\"AR is revolutionizing all sectors by enhancing ROIs and boosting engagement through immersive experiences. 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