{"id":7540,"date":"2024-11-14T10:58:14","date_gmt":"2024-11-14T02:58:14","guid":{"rendered":"https:\/\/tryon.kivisense.com\/blog\/?p=7540"},"modified":"2024-11-14T11:10:54","modified_gmt":"2024-11-14T03:10:54","slug":"double-11-2024-insights","status":"publish","type":"post","link":"https:\/\/tryon.kivisense.com\/blog\/double-11-2024-insights\/","title":{"rendered":"\u2018Double 11\u2019 2024: Insights and Facts for Brands at China\u2019s \u2018Black Friday\u2019"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7540\" class=\"elementor elementor-7540\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3619\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56de\" data-id=\"56de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3ecff0 e-flex e-con-boxed e-con\" data-id=\"f3ecff0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a058b36 elementor-widget elementor-widget-text-editor\" data-id=\"a058b36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>The Ultimate Chinese Shopping Spree<\/h2>\n<p>Celebrated annually on November 11, Singles\u2019 Day has become one of the largest shopping events globally. In 2023, sales reached an astonishing \u00a51138.6 billion (approximately $160 billion) in gross merchandise value (GMV), far surpassing Amazon&#8217;s Prime Day by more than 10 times and nearly tenfolding U.S. spending on Black Friday.<\/p>\n<p>This year, Tmall kicks off its pre-sale on October 14 at 8 PM. Notably, 2024 marks the longest pre-sale period yet, generating significant anticipation even before the official event on November 11. As of October 30, 2024, sales for the first 16 days of Double 11 across all platforms have reached \u00a5845 billion ($119 billion).<\/p>\n<h3>Record-Breaking Pre-Sales<\/h3>\n<p>In just the first 10 minutes of the pre-sale, over 100 beauty brands saw sales skyrocket on platforms like Tmall and JD.com. Brands such as Lanc\u00f4me, Helena Rubinstein, and Clarins achieved over \u00a5100 million (approximately $14 million) in sales within those first 10 minutes. By the half-hour mark, 20 brands reached this milestone, and within 4 hours, Tmall had 40 beauty brands surpassing \u00a5100 million in sales. L&#8217;Or\u00e9al led the charge, claiming the top spot in Tmall&#8217;s first-day sales rankings for fast-moving consumer goods.<\/p>\n<p>On the opening day, over 12,000 brands reported sales growth exceeding 100%, with nearly 6,000 brands experiencing increases over 500%. In the apparel sector, 125 brands doubled their sales compared to last year\u2019s pre-sale, with Kappa experiencing an incredible increase of over 1,300%.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4744cb6 elementor-widget elementor-widget-image\" data-id=\"4744cb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"442\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-11-at-7.17.16-PM.jpeg\" class=\"attachment-large size-large wp-image-7534\" alt=\"Double 11\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7d854e e-flex e-con-boxed e-con\" data-id=\"d7d854e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f210e elementor-widget elementor-widget-text-editor\" data-id=\"a4f210e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>$4.2 Billion | A Discount-Driven Double 11<\/h3>\n<p>In an environment of tightening budgets, consumers are increasingly drawn to substantial discounts, reflecting a pronounced &#8220;lipstick effect.&#8221; According to a report by China News Weekly, 46.7% of consumers are more inclined to make purchases due to significant discounts.<\/p>\n<p>After years of complex discount structures, many e-commerce platforms are simplifying their approaches with straightforward low-price strategies. Tmall President Jia Luo emphasized \u201cmaximum investment,\u201d revealing that Tmall has ramped up its investment this year, offering standardized discounts along with a massive \u00a530 billion (approximately $4.2 billion) in consumer vouchers and red envelopes to enhance shopping value.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9f89e elementor-widget elementor-widget-image\" data-id=\"2a9f89e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"427\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-11-at-7.17.16-PM-1.jpeg\" class=\"attachment-large size-large wp-image-7527\" alt=\"China&#039;s Black Friday\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9531cb elementor-widget elementor-widget-text-editor\" data-id=\"c9531cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Additionally, exclusive high-value coupons for 88VIP members and substantial discounts across various categories, including beauty and electronics, are set to drive sales. On the live streaming front, Tmall is distributing \u00a51 billion (about $140 million) in coupons, allowing consumers to claim up to \u00a51,500 (around $210) daily.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c579fd elementor-widget elementor-widget-image\" data-id=\"6c579fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"376\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-11-at-7.17.16-PM-2.jpeg\" class=\"attachment-large size-large wp-image-7528\" alt=\"China&#039;s Black Friday\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9feffc2 elementor-widget elementor-widget-text-editor\" data-id=\"9feffc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3745d elementor-widget elementor-widget-text-editor\" data-id=\"de3745d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Navigating China\u2019s Double 11 | How Brands Can Prepare for Global Shopping Festivals<\/h2>\n<p>As global shopping habits evolve, two key trends are emerging: an unprecedented commitment to value-driven pricing and a competitive e-commerce landscape where traditional retailers vie for consumer attention against new technologies. Here\u2019s how luxury brands can seize the opportunity and get inspired through Double 11:<\/p>\n<h2>The Lipstick Effect: Affordable Luxuries Shine<\/h2>\n<p>The &#8220;lipstick effect&#8221; suggests that during economic uncertainty, consumers gravitate toward small, affordable luxury items. Data from Tmall and Taobao indicates that popular categories include designer toys, pet products, and niche home appliances, with 284 brands achieving sales exceeding $14 million by October 24. Beauty, fashion, sports, and tech products are seeing notable growth this year.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f2299 elementor-widget elementor-widget-image\" data-id=\"75f2299\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"691\" height=\"493\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-11-at-7.17.16-PM-3.jpeg\" class=\"attachment-large size-large wp-image-7529\" alt=\"China&#039;s Black Friday\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4358083 elementor-widget elementor-widget-text-editor\" data-id=\"4358083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>KOL and Live Streaming: Driving Engagement<\/h2>\n<p>As competition heats up among platforms, Key Opinion Leaders (KOLs) and live streaming are making a strong comeback. Li Jiaqi, a leading KOL, launched his return by distributing \u00a5500 million (about $70 million) in red envelope coupons during live sessions and according to data released by Simba on the evening of October 19, during 8.5 hours of live streaming, sales exceeded \u00a55.1 billion ($698.7M), with 952,300 viewers watching the livestream, showcasing how effective this strategy can be. Brands like La Roche-Posay, Valentino, and L&#8217;Or\u00e9al have seen impressive sales through these channels.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74798e1 elementor-widget elementor-widget-image\" data-id=\"74798e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"498\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-11-at-7.17.16-PM-4.jpeg\" class=\"attachment-large size-large wp-image-7530\" alt=\"China International Import Expo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d9c47 elementor-widget elementor-widget-text-editor\" data-id=\"b5d9c47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Harnessing Generative AI: Innovating Content Production<\/h2>\n<p>Last year, AI technology began enhancing shopper interactions. Alibaba&#8217;s AI chatbot, Wenwen, has served over 5 million users, providing personalized shopping recommendations. Luxury brands like Valentino and Prada are leveraging generative AI in their marketing efforts to streamline visual content production. Steven Zhang, CEO of Kivisense, highlighted a significant boost in image production efficiency through AI-enabled virtual shooting, leading to a substantial reduction in costs.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27919ec e-flex e-con-boxed e-con\" data-id=\"27919ec\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f10d8 elementor-widget elementor-widget-image\" data-id=\"e6f10d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"430\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-11-at-7.17.16-PM-5.jpeg\" class=\"attachment-large size-large wp-image-7531\" alt=\"China International Import Expo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e3382 elementor-widget elementor-widget-text-editor\" data-id=\"65e3382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Emotional Fulfillment: Meeting Consumer Desires<\/h2>\n<p>Kaitlin Zhang, CEO of Oval Branding, notes a growing trend towards \u201cemotional fulfillment\u201d in purchases. Products perceived as indulgent offer both tangible value and emotional satisfaction. For instance, Jellycat\u2019s Tmall flagship store saw sales in one minute surpassing last year\u2019s total first-day sales, with a remarkable 230% increase within two hours.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1411e08 elementor-widget elementor-widget-image\" data-id=\"1411e08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"474\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-11-at-7.17.16-PM-6.jpeg\" class=\"attachment-large size-large wp-image-7532\" alt=\"China&#039;s Black Friday\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440e0d1 elementor-widget elementor-widget-text-editor\" data-id=\"440e0d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Expanding Regional Markets: Hong Kong and Macau<\/h2>\n<p>As Tmall and <a href=\"http:\/\/jd.com\/\">JD.com<\/a> prepare for the 2024 Double 11 shopping festival, markets like Hong Kong and Macau are emerging as new competitive fronts. With over a million expatriates from mainland China residing in Hong Kong, these consumers represent a valuable demographic for e-commerce. Early data shows that new user acquisition on Tmall Hong Kong doubled compared to last year, with transaction totals increasing sixfold, and JD&#8217;s Double Eleven kickoff in Hong Kong and Macau saw sales surge by 300% in just four hours.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2def0f7 elementor-widget elementor-widget-image\" data-id=\"2def0f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"408\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-11-at-7.17.16-PM-7.jpeg\" class=\"attachment-large size-large wp-image-7533\" alt=\"Double 11\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ca4f0 elementor-widget elementor-widget-text-editor\" data-id=\"57ca4f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Double 11 Sales Rankings: A Strong Start<\/h2>\n<p>As of October 30, 2024, total sales for the first 16 days of Double 11 across all platforms have reached \u00a5845 billion (approximately $119 billion). By October 24, 284 brands had surpassed \u00a5100 million (about $14 million) in sales, highlighting significant growth opportunities. With Tmall announcing its leading brands and merchants, it is evident that while Singles&#8217; Day originally celebrated singlehood, its ability to drive record sales is now undeniable.<\/p>\n<p>As global brands prepare for their own Black Friday strategies, understanding the dynamics of Double 11 can provide valuable insights. Let\u2019s look forward to even more remarkable sales figures on Double 11 day, and may this article inspire your marketing and branding initiatives!\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Ultimate Chinese Shopping Spree Celebrated annually on November 11, Singles\u2019 Day has become one of the largest shopping events globally. In 2023, sales reached an astonishing \u00a51138.6 billion (approximately $160 billion) in gross merchandise value (GMV), far surpassing Amazon&#8217;s Prime Day by more than 10 times and nearly tenfolding U.S. spending on Black Friday. This year, Tmall kicks off its pre-sale on October 14 at 8 PM. Notably, 2024 marks the longest pre-sale period yet, generating significant anticipation even before the official event on November 11. As of October 30, 2024, sales for the first 16 days of Double\u2026<\/p>\n","protected":false},"author":9,"featured_media":7538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[450],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>\u2018Double 11\u2019 2024: Insights and Facts for Brands at China\u2019s \u2018Black Friday\u2019<\/title>\r\n<meta name=\"description\" content=\"Double 11, China\u2019s ultimate shopping spree, is set to break records with $119 billion in sales during the first half of the shopping season.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/tryon.kivisense.com\/blog\/double-11-2024-insights\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u2018Double 11\u2019 2024: Insights and Facts for Brands at China\u2019s \u2018Black Friday\u2019\" \/>\r\n<meta property=\"og:description\" content=\"With Shopify virtual try on plugin, an AR experience allows customer to use their smartphone to virtually try on shoes and boosts sales...\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/tryon.kivisense.com\/blog\/double-11-2024-insights\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Kivisense Blog - AR Try-on Solutions &amp; 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