{"id":8236,"date":"2025-03-17T17:10:29","date_gmt":"2025-03-17T09:10:29","guid":{"rendered":"https:\/\/tryon.kivisense.com\/blog\/?p=8236"},"modified":"2025-03-17T17:16:16","modified_gmt":"2025-03-17T09:16:16","slug":"exploring-digital-co-creation","status":"publish","type":"post","link":"https:\/\/tryon.kivisense.com\/blog\/exploring-digital-co-creation\/","title":{"rendered":"Exploring Digital Co-Creation in Luxury Brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8236\" class=\"elementor elementor-8236\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3619\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56de\" data-id=\"56de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7d854e e-flex e-con-boxed e-con\" data-id=\"d7d854e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9feffc2 elementor-widget elementor-widget-text-editor\" data-id=\"9feffc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tHow can luxury brands keep their creative juices flowing? Even brands at the top have a limit to how long they can depend on their success. How can they keep coming up with novel approaches every few days? It calls for creativity and innovation. And digital co-creation is the answer to this.\n\nDigital customer co-creation allows different voices, that would not often be included in the innovation process, to be heard. The most important of these voices is of the customers which, in the end, counts the most. It makes them a part of the action and creates products that they really want.\n<h2>What is digital customer co-creation?<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e2786 elementor-widget elementor-widget-image\" data-id=\"e1e2786\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image8-4.png\" class=\"attachment-large size-large wp-image-8393\" alt=\"Digital Co-Creation in Luxury\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image8-4.png 1024w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image8-4-768x512.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18ea0e3 e-flex e-con-boxed e-con\" data-id=\"18ea0e3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4169d2 elementor-widget elementor-widget-text-editor\" data-id=\"e4169d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Source: vurvey\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76e5fc elementor-widget elementor-widget-text-editor\" data-id=\"e76e5fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Digital customer co-creation is an approach where companies involve customers to jointly plan, create, design, and develop products or solutions. This lets them collaborate with people outside their company and gather fresh ideas. They don\u2019t have to depend solely on internal R&amp;D teams and break their own status quo. The partnership helps luxury brands create mutually valued results, that align with the needs of users and their own business goals. This user-centric approach creates an unbreakable customer-brand bond.<\/p><h2>The role of technology in digital co-creation\u00a0<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e24390 elementor-widget elementor-widget-image\" data-id=\"7e24390\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image2-3.png\" class=\"attachment-large size-large wp-image-8387\" alt=\"Digital Co-Creation in Luxury\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image2-3.png 1080w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image2-3-768x512.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18cf73f elementor-widget elementor-widget-text-editor\" data-id=\"18cf73f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Source: braineet<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0c72a elementor-widget elementor-widget-text-editor\" data-id=\"cb0c72a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Tech is turning customers into co-designers and co-creators through innovative tools. Digital social media platforms now act as a medium that connects businesses with audiences. Platforms like Instagram and TikTok are good examples of digital co-creation. Brands can run polls, host contests, and ask their users what they really want.<\/p><p>Moreover, the use of AI and immersive techs like AR and VR take the level of co-creation to a new level. These technologies let customers interact with designs and get involved in the design process virtually. Digital co-creation promotes customer satisfaction, which is the ultimate desire of businesses that want and seek success.<\/p><h2>Key customer co-creation models<\/h2><p>There are a number of established customer co-creation models. These include crowdsourcing, joint designs, co-creation communities, lead user models, and customer panels. These models help brands gather data from a large audience. This brings in fresh ideas to make products that hit a mark with what people really want. For customers, customer co-creation lets everyone join the creative process. This gives them opportunities to have a hand in designing and personalizing the product. So, it proves to be a win-win situation for both customers and brands.<\/p><h2>Key 2024 campaigns showcasing digital co-creation<\/h2><h3>Burberry bamboo weaving game on WeChat Mini program<\/h3><p>Burberry has collaborated with a famous heritage bamboo weaver and artist Qian Lihuai to launch a campaign for the celebrations of \u2018\u2019Year of the Snake\u2019\u2019. He made nine unique snake sculptures using bamboo for the campaign. Each art piece represents different feelings and meanings, like good luck and hope. These &#8220;We&#8221; series installations were showcased in Burberry&#8217;s flagship stores in Beijing, Shanghai, and Chengdu.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a933bf4 elementor-widget elementor-widget-image\" data-id=\"a933bf4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"726\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image3-3.png\" class=\"attachment-large size-large wp-image-8388\" alt=\"Digital Co-Creation in Luxury\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image3-3.png 1488w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image3-3-1280x720.png 1280w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image3-3-768x432.png 768w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9e240 elementor-widget elementor-widget-text-editor\" data-id=\"7a9e240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Source: Kivisense\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a5704 elementor-widget elementor-widget-text-editor\" data-id=\"a1a5704\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Apart from the art installations, Burberry also created a gamified digital gift collection called &#8220;New Year\u2019s Weave\u2019\u2019. Users can go to the special WeChat mini-program and create their own bamboo weaving designs. They can choose from five patterns (Snowflake Weave, Song Brocade Weave, Bamboo Pattern Weave, Begonia Flower Weave, and Double Leaf Weave) and more than 37,000 color options. They can unlock different patterns to win special digital gifts like wallpapers, photo frames, and red envelope covers.<\/p><h3>AI Dragon Magic with Dolce &amp; Gabbana\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2839bd3 elementor-widget elementor-widget-video\" data-id=\"2839bd3\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/62IQRree8FQ?si=iiVCrWQi5PjRasWf&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96fdc48 elementor-widget elementor-widget-text-editor\" data-id=\"96fdc48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">DOLCE &amp; GABBANA launched a fun-filled game on WeChat to celebrate the Chinese New Year. Users can create their own dragon-themed WeChat stickers with DG&#8217;s virtual gachapon machine. Using the AI-powered sticker generator, they can apply cool animations and create personalized dragon creations in seconds.<\/p><p>The campaign was designed to hit the younger audience, especially Gen-Z, to let them customize their emojis. With 50,000 views and more than 32,000 emojis generated, it was a big success. It helped the brand get more engagement and connect with customers in creative ways.<\/p><h3>CHIVAS Whisky Remixed in AR\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99446f0 elementor-widget elementor-widget-video\" data-id=\"99446f0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/o_r0aWepkik?si=yLDxOvSD4wqQsV_P&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5c469 elementor-widget elementor-widget-text-editor\" data-id=\"4d5c469\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Chivas Whisky Remixed is an interactive experience that uses <a href=\"https:\/\/www.youtube.com\/watch?v=o_r0aWepkik\">AR packaging<\/a>. Users can Scan the QR code on the package to unlock the trendy cocktail recipes in Metaverse. The precise object tracking and motion recognition technologies create an immersive mixology scene. Users can see ice, tea, and soda being mixed with wine. This lets them enjoy the refreshing taste of a Whisky Highball and learn the story behind the unique mix of drinks. The experience helped the brand advertise its drinks through dynamic AR interactions.<\/p><h3>3CE\u2019s AI-powered Spring AI Flora Makeup Collection\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65bcb2a elementor-widget elementor-widget-video\" data-id=\"65bcb2a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/cOHtnr7HXHo?si=HZd_Qcs2g43_hKKA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d730092 elementor-widget elementor-widget-text-editor\" data-id=\"d730092\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">3CE, in collaboration with Kivisense, introduced an AI-powered smart campaign to launch its <a href=\"https:\/\/www.youtube.com\/watch?v=cOHtnr7HXHo\">Spring AI Flora Makeup Collection<\/a>. Users can create personalized, flower-inspired AIGC makeup looks using artificial intelligence tools. ALL they need to do is to capture a picture and AI will create beautiful spring looks with 3CE\u2019s makeup products. It helps users try out different makeup looks without actually applying any products. With AI, they can enhance the experience and find the perfect look in seconds.<\/p><h3>Tmall x Royal Canin 3D Magic Experience\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346d795 elementor-widget elementor-widget-text-editor\" data-id=\"346d795\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Source: Kivisense Youtube<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665b1f0 elementor-widget elementor-widget-video\" data-id=\"665b1f0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Wf4ezSWE4sw?si=eN9beYEW5bg6YRYW&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/tryon.kivisense.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/image5-3.png&quot;,&quot;id&quot;:8390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Digital Co-Creation in Luxury&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/03\/image5-3.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Digital Co-Creation in Luxury\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video about Digital Co-Creation in Luxury<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce46b2e elementor-widget elementor-widget-text-editor\" data-id=\"ce46b2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Tmall and Royal Canin teamed up to create a fun experience where users can turn their pets into <a href=\"https:\/\/www.youtube.com\/watch?v=Wf4ezSWE4sw\">3D models<\/a>. The experience uses AIGC technology to create virtual pet models on 3D screens. Users can visit the Royal Canin online store and upload photos of their furry friends. AI will transform them into stylish models using different templates and screens. Pet members can win special perks for food, drinks, and entertainment for their pets.\n<\/p>\n<h2>Benefits of customer co-creation in digital ways\n<\/h2>\n<p>In digital customer co-creation, the results of products or services are curated by taking the end-user input into account. It increases the product relevance and aligns it with actual market needs. It is a proactive approach that helps to identify any roadblocks with real-time feedback. This refines the products faster and accelerates its time to market.\n<\/p>\n<p>Moreover, when different minds come together, innovation volume increases. Digital customer co-creation also creates a sense of ownership among customers. When their ideas are appreciated and put into action, they feel connected to the brand on a personal level.\n<\/p>\n<h2>Conclusion<br>\n<\/h2>\n<p>In essence, digital co-creation is simply about working with the customers directly to get their valuable input and feedback. This turns passive customers into active collaborators and paves the way for business success. Plus, using innovative tech advancements, like AR, VR, and AI has made co-creation more impactful through digital means. If you want to make your co-creation experience more digitized and immersive, get in touch with <a href=\"https:\/\/tryon.kivisense.com\/#contact-us\">Kivisense<\/a> and let your customers have a say in designing their next purchase.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore how teaming up with your customers through digital co-creation can improve your luxury brand engagement, increase innovation volume, and earn customer loyalty.<\/p>\n","protected":false},"author":9,"featured_media":8536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[10],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Exploring Digital Co-Creation in Luxury Brands<\/title>\r\n<meta name=\"description\" content=\"Explore how teaming up with your customers through digital co-creation can improve your luxury brand engagement, increase innovation volume.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/tryon.kivisense.com\/blog\/exploring-digital-co-creation\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Exploring Digital Co-Creation in Luxury Brands\" \/>\r\n<meta property=\"og:description\" content=\"With Shopify virtual try on plugin, an AR experience allows customer to use their smartphone to virtually try on shoes and boosts sales...\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/tryon.kivisense.com\/blog\/exploring-digital-co-creation\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Kivisense Blog - AR Try-on Solutions &amp; 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