{"id":8934,"date":"2025-04-24T15:39:04","date_gmt":"2025-04-24T07:39:04","guid":{"rendered":"https:\/\/tryon.kivisense.com\/blog\/?p=8934"},"modified":"2025-04-24T15:39:12","modified_gmt":"2025-04-24T07:39:12","slug":"gamification-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/tryon.kivisense.com\/blog\/gamification-in-digital-marketing\/","title":{"rendered":"Gamification in digital marketing: 7 ways to increase engagement and interaction"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8934\" class=\"elementor elementor-8934\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3619\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56de\" data-id=\"56de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7d854e e-flex e-con-boxed e-con\" data-id=\"d7d854e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9feffc2 elementor-widget elementor-widget-text-editor\" data-id=\"9feffc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tWith Gen-Z looking for fun and interaction in every aspect of daily life, it has become more difficult than ever to grab and hold onto their attention. Marketing professionals are always vying for eyeballs and engagement, and to achieve that they are constantly trying new and creative approaches. Gamification is such a modern and innovative technique that infuses marketing with entertainment and interaction.\n\nIn digital marketing, gamification is more than just a trendy buzzword. It&#8217;s a sure-shot way to increase digital engagement and earn loyalty through gamified immersive experiences. The global gamification market is expected to reach a value of $95.5 billion by 2030, according to a report by Allied Market Research. This shows how the future of digital marketing has a huge scope for gamification.\n<h2>What is gamification in digital marketing?<\/h2>\nGamification is the use of game-like elements, like challenges, badges, loyalty points, and rewards, in digital marketing campaigns. It infuses interactive features into a brand\u2019s website, app, email, or social media campaigns. With that, gamification makes your digital marketing strategy more engaging and customer-brand interaction more happening and motivating.\n\nBy incorporating playful and immersive gamification features into advertising campaigns, it encourages users to engage and interact more. This boosts brand awareness and advertises new products with a touch of creativity and immersion.\n<h2>What is digital gamification and how does it make marketing more interactive?<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e2786 elementor-widget elementor-widget-image\" data-id=\"e1e2786\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"716\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image3.png\" class=\"attachment-large size-large wp-image-8938\" alt=\"Gamification in digital marketing\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image3.png 1629w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image3-1280x710.png 1280w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image3-768x426.png 768w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image3-1536x852.png 1536w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18ea0e3 e-flex e-con-boxed e-con\" data-id=\"18ea0e3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4169d2 elementor-widget elementor-widget-text-editor\" data-id=\"e4169d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Digital gamification allows brands to market their offerings in engaging and fun ways, instead of just showing ads and product info. It gives people something to do, like playing a game and competing with others, to unlock discounts and prizes. This turns their product browsing into interactive exploration, filled with immersive and playful activities. In the end, it\u2019s a win-win situation for everyone. People enjoy the experience, and brands get more engagement, loyalty, and even useful data about their audience.<\/p><h2>7 Exciting ways to use gamification in digital marketing campaigns<\/h2><h3>Augmented reality filters<\/h3><p>Augmented reality filters are a big hit on social media. They let people virtually try on products and play around with dynamic effects. AR filters make shopping more interactive and immersive and market products with a touch of creativity and fun.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0798d0 elementor-widget elementor-widget-video\" data-id=\"f0798d0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=-Wn4HjbDmrE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76e5fc elementor-widget elementor-widget-text-editor\" data-id=\"e76e5fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">LOEWE created an adorable AR-powered experience to enhance the celebrative spirit of Qixi, the Chinese Valentine&#8217;s Day. The exclusive AR experience lets users snap fun selfies with three delightful <a href=\"https:\/\/www.youtube.com\/watch?v=-Wn4HjbDmrE\">AR filters<\/a>, featuring cuddly hedgehogs, butterflies, and stars. Users can tap for photos, and press, and hold for videos to make and save memories with their loved ones. The symbolization of love\u2019s tender nature with the solid and protective surface of hedgehogs made Qixi celebrations more interactive and fun.<\/p><h3>Loyalty rewards programs with gamified elements<\/h3><p>Loyalty programs are a great way to earn customers and build trust through specialized rewards systems. Introducing playful and interactive loyalty reward programs lets brands feel valued by connecting them on a personal and deep level.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607e01f elementor-widget elementor-widget-video\" data-id=\"607e01f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/shorts\\\/W3bWXLVjn7o&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7645770 elementor-widget elementor-widget-text-editor\" data-id=\"7645770\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0Hong Kong International Airport offers its travelers many immersive experiences and a special \u2018\u2018DepARture to Rewards\u2018\u2019 system. This rewarding campaign helped the airport to attract more visitors to its mall, with over 40,000 participants and 7,000+ rewards distributed. This made visitor\u2019s airport experiences more digitized and engaging.<\/p><h3>Interactive quizzes and polls<\/h3><p>Quizzes and polls are very simple but highly effective gamification tools to get people involved with your brand. They not only help to advertise your offerings but also collect people\u2019s opinions. These gamification methods make user interaction more individualized and boost awareness about brands and products in a fun way.<\/p><h3>Use of AI avatars<\/h3><p>AI-generated interactive avatars are a cool way to add a gamification touch to your marketing campaigns. These avatars allow marketing brands to advertise their products with a personal touch. AI avatars make product demonstrations and campaigns more interactive with dynamic virtual beings.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c9e62 elementor-widget elementor-widget-video\" data-id=\"62c9e62\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ybzxr3v3Fzc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7416ac elementor-widget elementor-widget-text-editor\" data-id=\"d7416ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Budweiser, after the alcohol-ban decision in FIFA WorldCup2022 in Qatar, reshaped its marketing strategy with the infusion of augmentation. The brand used conversational AI and AR to make interactive augmented reality packaging for its beer bottles. By scanning the front logo, users could bring customized virtual avatars to life. Eight dynamic avatars represented eight different teams and gave users an opportunity to support their favorite teams with gamified interactions.<\/p><h3>Co-creation games<\/h3><p>Co-creation games are collaborative interactions that let audiences be a part of the creative process. By involving users in product creation, co-creation produces results that users actually want. This way, brands can produce highly personalized creations with elements of fun and innovation.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e24390 elementor-widget elementor-widget-image\" data-id=\"7e24390\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"726\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image2.png\" class=\"attachment-large size-large wp-image-8937\" alt=\"Gamification in digital marketing\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image2.png 1488w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image2-1280x720.png 1280w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image2-768x432.png 768w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18cf73f elementor-widget elementor-widget-text-editor\" data-id=\"18cf73f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<span style=\"font-size: inherit; text-align: inherit; background-color: rgba(0, 0, 0, 0);\">Source: Kivisense\/LinkedIn<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0c72a elementor-widget elementor-widget-text-editor\" data-id=\"cb0c72a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Burberry has introduced a wide range of interactive and augmented experiences to kick off its Year of the Snake celebrations. One of the experiences allows users to co-create and generate personalized bamboo weaving artworks. They can choose from five patterns designed by Qian Lihuai, with more than 37,000 color combinations. The exclusive <a href=\"https:\/\/www.linkedin.com\/pulse\/burberrys-bamboo-weaving-masterclass-cultural-integration-chinese-uvqtc\/\">bamboo weaving game<\/a> makes the Year of Snake celebrations interactive and unforgettable.<\/p><h3>Treasure hunts<\/h3><p>Treasure hunts are a great marketing tactic that triggers the inquisitive nature of customers to go on treasure hunt journeys. By engaging in playful games and explorations, these hunts make shopping and marketing more thrilling and exciting.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93db20d elementor-widget elementor-widget-video\" data-id=\"93db20d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=uIRjtbu1aoY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9e240 elementor-widget elementor-widget-text-editor\" data-id=\"7a9e240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Dolce &amp; Gabbana has created such an experience at the 6th China International Import Expo. The brand showcased the finest 23\/24FW fashion and CASA home collections with AR-powered explorations. By scanning their favorite fashion products with mobile phones, users could enjoy inspiring treasure hunt journeys in AR. The journey lets them uncover special surprises and explore D&amp;G\u2019s products in gamified environments.\n<\/p>\n<h3>Contests and challenges<br>\n<\/h3>\n<p>Creating interactive contests and challenges boosts the competitive spirit of customers. Gamifying these marketing tools leads to more interactions and engagement. They spark the playful instincts of customers and encourage them to engage with your brand by taking part in campaigns and playing games to win rewards.\n<\/p>\n<h2>Gamification in digital marketing examples\n<\/h2>\n<h3>Maybelline&#8217;s House of Beats campaign&nbsp;<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-619da08 elementor-widget elementor-widget-video\" data-id=\"619da08\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=NfalQ3ZLtMk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a5704 elementor-widget elementor-widget-text-editor\" data-id=\"a1a5704\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Maybelline NY has introduced a gamified make-up experience for its \u2018\u2019Beat Limited Edition Collection\u2019\u2019. It allows users to check out different limited-edition products in the collection and try them on with just a tap virtually. They can easily access the playful experience from their smartphones and AR-powered devices and win many exciting make-up rewards too. This immersive exploration lets them play interactive games and enjoy new make-up looks using 3D and AR tech from their homes.<\/p><h3>KFC\u2019s Metaverse Virtual Dancing Experience\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2839bd3 elementor-widget elementor-widget-video\" data-id=\"2839bd3\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=__3nPIJELX4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96fdc48 elementor-widget elementor-widget-text-editor\" data-id=\"96fdc48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">KFC\u2019s advertising campaign with Metaverse Virtual Dancing Experience was a good example of gamification in digital marketing. KFC fans can enjoy their WOW boxes with an infusion of gamified virtual elements. They can create their own customizable dancing avatars and enjoy a virtual party with amazing electronic music and dynamic dance challenges. This futuristic Metaverse lets them connect with other Meta buddies and enjoy the delicious KFC meals in a fun way.<\/p><h3>Herborist&#8217;s Year of the Rabbit AR experience\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99446f0 elementor-widget elementor-widget-video\" data-id=\"99446f0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=jghrkOn2qyY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5c469 elementor-widget elementor-widget-text-editor\" data-id=\"4d5c469\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Skincare brand Herborist developed an AR-powered experience called \u201cBo-Bo Rabbit\u201d to celebrate the Chinese Year of the Rabbit. The virtual exploration takes users to an augmented reality portal, an imaginative floral wonderland. Here, users can have a first-hand interaction with hidden factories, labs, and stores. Moreover, they can uncover the secret ingredients behind the Tai Chi series of skincare products. This enchanting exploration helped the users to connect with Herborist\u2019s products through gamification of products.<\/p><h3>Tommy Hilfiger and Miffy AR Try-on\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65bcb2a elementor-widget elementor-widget-video\" data-id=\"65bcb2a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=lxMMntJ7sGk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d730092 elementor-widget elementor-widget-text-editor\" data-id=\"d730092\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">To celebrate the spirit of the Chinese New Year of Rabbit, Tommy Hilfiger and Miffy created a virtual try-on for clothes. With the help of augmented reality previews, users could see virtual garments overlaid on their bodies. By joining the AR try-on mini-program, users could check out the latest clothing creations of Tommy Hilfiger and Miffy with a few taps on phones. The interactive exploration and try-on make fashion experiences more practical and dynamic than ever.<\/p>\n<h2>Benefits of Gamification in Digital Marketing<\/h2>\n<h3>Better engagement and interaction<\/h3>\n<p>Gamified content or campaigns need users to participate actively. As a result, people spend more time interacting with brand offerings which in turn leads to better engagement and interaction.<\/p>\n<h3>Increased brand awareness<\/h3>\n<p>Gamification marketing helps brands boost their awareness and recognition. The introduction of interactive explorations excites users and encourages them to post their experiences on social media. This widens the brand\u2019s reach and helps it to connect with new users.<\/p>\n<h3>Drives customer loyalty<\/h3>\n<p>E-commerce brands can use gamification marketing to earn long-term loyalty through immersive interactions and reward systems. These interactions make users feel valued and seen and connect them deeply.<\/p>\n<h3>Measurable results<\/h3>\n<p>Gamification in digital marketing not only increases engagement but also produces measurable business results. Gamified campaigns help brands boost their click-through rates by as much as 40%.<\/p>\n<h3>Non-intrusive zero-party data collection<\/h3>\n<p>Gamification lets brands collect useful info about users in a fun and non-invasive way. Customers share data willingly through quizzes or games. This helps brands personalize marketing content and build trust with customers.<\/p>\n<h2>How to create a gamified digital marketing campaign with Kivisense?<\/h2>\n<p>Gamification has become an inevitable element of digital marketing these days. Adding playful gamification elements helps brands create experiences that keep them hooked. This keeps them coming back to your brand for more such interactive and immersive explorations.<\/p>\n<p>If you are an e-commerce brand looking to improve your digital presence with gamified marketing, you are at the right place. <a href=\"https:\/\/tryon.kivisense.com\/#contact-us\">Kivisense <\/a>is a leading MarTech company and we specialize in creating feasible marketing solutions by using innovative techs like AR, VR, and AI. Get in touch with us to gamify your digital marketing strategy now.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gamification is the infusion of immersive and playful elements in digital marketing campaigns to enhance interaction and engagement using techs like AR and VR.<\/p>\n","protected":false},"author":9,"featured_media":8936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[10],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Gamification in digital marketing: 7 ways to increase engagement<\/title>\r\n<meta name=\"description\" content=\"Gamification is the infusion of immersive elements in digital marketing campaigns to enhance engagement using techs like AR and VR.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/tryon.kivisense.com\/blog\/gamification-in-digital-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Gamification in digital marketing: 7 ways to increase engagement and interaction\" \/>\r\n<meta property=\"og:description\" content=\"With Shopify virtual try on plugin, an AR experience allows customer to use their smartphone to virtually try on shoes and boosts sales...\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/tryon.kivisense.com\/blog\/gamification-in-digital-marketing\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Kivisense Blog - AR Try-on Solutions &amp; 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