{"id":9039,"date":"2025-04-24T15:13:39","date_gmt":"2025-04-24T07:13:39","guid":{"rendered":"https:\/\/tryon.kivisense.com\/blog\/?p=9039"},"modified":"2025-04-24T15:13:42","modified_gmt":"2025-04-24T07:13:42","slug":"wechat-moments-ads","status":"publish","type":"post","link":"https:\/\/tryon.kivisense.com\/blog\/wechat-moments-ads\/","title":{"rendered":"WeChat moments ads: Types, Ad formats, Best practices and case studies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9039\" class=\"elementor elementor-9039\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3619\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56de\" data-id=\"56de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7d854e e-flex e-con-boxed e-con\" data-id=\"d7d854e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9feffc2 elementor-widget elementor-widget-text-editor\" data-id=\"9feffc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tWeChat moments ads have become a must-have for brands to connect with Chinese customers. With 1.2 billion monthly active users, WeChat is one of the most popular social commerce platform in China. Moments ads appear seamlessly in user\u2019s Moment feed on WeChat.\n\nThe advertising approach gives brands access to a massive customer-base through an integrated ecosystem. The highly visual and engaging content of WeChat moments ads combines social media with e-commerce, completely changing how brands advertise and customers make purchases online.\n<h2>What are WeChat Moments ads? How do they work? Introduction<\/h2>\nWeChat moments ads have become a must-have for brands to connect with Chinese customers. With 1.2 billion monthly active users, WeChat is one of the most popular social commerce platform in China. Moments ads appear seamlessly in user\u2019s Moment feed on WeChat.\n\nThe advertising approach gives brands access to a massive customer-base through an integrated ecosystem. The highly visual and engaging content of WeChat moments ads combines social media with e-commerce, completely changing how brands advertise and customers make purchases online.\n<h2>What are WeChat Moments ads? How do they work?<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888ba75 elementor-widget elementor-widget-image\" data-id=\"888ba75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"691\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image1-7.png\" class=\"attachment-large size-large wp-image-9042\" alt=\"WeChat moments ads\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image1-7.png 1500w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image1-7-1280x686.png 1280w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image1-7-768x412.png 768w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f21fb2 elementor-widget elementor-widget-text-editor\" data-id=\"8f21fb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"margin-bottom: 24px; font-size: 16px; text-align: start;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<span style=\"font-size: inherit; text-align: inherit; background-color: rgba(0, 0, 0, 0);\">Source: peripherydigital<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0984aba elementor-widget elementor-widget-text-editor\" data-id=\"0984aba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Moments ads are type of paid promotions that appear in the social feeds of users on WeChat. Unlike the common banner ads, they are visual and feature content like images and videos. They blend with a user\u2019s social media experience in a natural way, making them feel more organic and less disruptive. These can show customer testimonials, 360-degree product views, or event highlights, to catch the eyes and minds of viewers instantly.<\/p><p>Moments ads blend into user\u2019s WeChat feed like a post from friends. This makes advertisement feel more natural than spammy and forced. They can appear as photos, videos, or merchandise windows. When user clicks the appearing image, button, or link, they are taken to the brand\u2019s WeChat Official Account, mini-program, or H5 page. This smooth transition makes interaction more engaging and helpful.<\/p><h2>Types and Ad Formats for WeChat Moments Advertising\u00a0<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad98409 elementor-widget elementor-widget-image\" data-id=\"ad98409\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"440\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image4-4.png\" class=\"attachment-large size-large wp-image-9045\" alt=\"WeChat moments ads\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6b203 elementor-widget elementor-widget-text-editor\" data-id=\"5a6b203\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Source: sekkeidigitalgroup<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d848e8d elementor-widget elementor-widget-text-editor\" data-id=\"d848e8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Standard In-Feed Ads<\/h3><p>These are the simplest kind of Moments ads that appear on WeChat. They feature a single image with short text that describes what\u2019s in it, along with a simple call-to-action. These ads are good for brand awareness campaign, with a clear objective and message.<\/p><h3>\u201cShop Window\u201d Collage In-Feed Ads<\/h3><p>This format is optimal for brands who want to showcase multiple products. It allows brands to display up to 6 product images in a grid layout. This makes Shop Window ads useful for for fashion, beauty, and retail brands.<\/p><h3>Multi-Plugin In-Feed Ad Cards<\/h3><p>If you want to add elements of interactivity in your ads, the card format works great for that purpose. People can interact with pictures and engage with brand through dynamic experiences. Therefore, this ad format is best for store promotions and lead generation.<\/p><h3>Display In-Feed Ads<\/h3><p>Brands can also add advanced visuals like short videos of 6-15 seconds, GIFs, 360-degree product visuals, and out-of-frame effects. This helps to acquire more customers through immersive experiences and storytelling marketing.<\/p><h2>How to Create Effective WeChat Moments Ads?\u00a0<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2f03c elementor-widget elementor-widget-image\" data-id=\"ee2f03c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"420\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image5-2.png\" class=\"attachment-large size-large wp-image-9046\" alt=\"WeChat moments ads\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670fee7 elementor-widget elementor-widget-text-editor\" data-id=\"670fee7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Source: agencychina<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f85ab elementor-widget elementor-widget-text-editor\" data-id=\"71f85ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Define your target audience<\/h3><p>Knowing your target audience is the key step to make a successful Moments ad. Highly precise targeting options of WeChat help to narrow down your desired audience by age, gender, location, device, and networking mode. Moreover, the \u201cexclude marketing\u201d feature makes sure that your ad reaches to interested non-followers, rather than regular followers.<\/p><h3>Choose the right ad format<\/h3><p>After determining which audience you want to advertise, the next step is selecting your Moments ad format. You can choose from different formats, including posts or cards, to tell your story in a personalized and unique way.<\/p><h3>Craft compelling ad copy and visuals<\/h3><p>Use high-quality pictures and visuals of your brand, with your name and logo. Create an ad copy with short description, with up to 40 characters. Eye-catching visuals with less text overlays tend to perform best on Wechat Moments ads in acquiring customers.<\/p><h3>Set a budget and bidding strategy<\/h3><p>Budgeting and bidding should be done carefully, keeping your marketing objectives in mind. There are two bidding models to choose from: cost per thousand impressions (CPM) or optimized cost per thousand impressions (OCPM). The cost of both models varies according to different target groups, launch conditions, and industries, and you can choose what suits your needs best.<\/p><h3>Monitor and optimize performance<\/h3><p>Lastly, track the performance of your Moments ads by monitoring factors like click-through rates (CTR), engagement, and conversions. This way, you will get to know what\u2019s working and what\u2019s not and make changes where needed.<\/p><h2>WeChat moments ads case studies<\/h2><h3>Cartier New Year&#8217;s 2024 collection ad\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18ea0e3 e-flex e-con-boxed e-con\" data-id=\"18ea0e3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e566c4 elementor-widget elementor-widget-image\" data-id=\"2e566c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"1262\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image7-1.png\" class=\"attachment-large size-large wp-image-9048\" alt=\"WeChat moments ads\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image7-1.png 1070w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image7-1-768x906.png 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4169d2 elementor-widget elementor-widget-text-editor\" data-id=\"e4169d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Source: mp.weixin.qq<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc82c3c elementor-widget elementor-widget-text-editor\" data-id=\"dc82c3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Cartier used WeChat Moments ads to advertise its New Year\u2019s collection through digital red envelops. The campaign brought traditional red envelopes (hongbao) to life in a fun and modern way. While scroling through their Moments Feed, users can spot and tap open the cute little envelops just like the real ones. The interactive advertising trick makes the new year celebration an exciting and digitized event.<\/p><h3>GUCCI Chinese New Year 2024 campaign ad\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a461419 elementor-widget elementor-widget-image\" data-id=\"a461419\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"1282\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image3-6.png\" class=\"attachment-large size-large wp-image-9044\" alt=\"WeChat moments ads\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image3-6.png 962w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image3-6-960x1280.png 960w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image3-6-768x1023.png 768w\" sizes=\"(max-width: 962px) 100vw, 962px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0313f6 elementor-widget elementor-widget-text-editor\" data-id=\"c0313f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Source: mp.weixin.qq<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366d3f2 elementor-widget elementor-widget-text-editor\" data-id=\"366d3f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Gucci aced the 2024 Chinese New Year celebration by running eye-catching WeChat Moments ads. The brand created a short film named \u2018\u2019Homecoming\u2019\u2019, featuring Global Brand Ambassadors Ni Ni and Xiao Zhan.<\/p><p>The campaign included special red packet covers and interactive activations like virtual accessories for Weibo and a WeChat Mini Program. This immersive campaign added elements of interactivity and innovation to the cultural event through Moments ads.<\/p><h3>Bodybreeze\u2019s Out-of-frame Moments ads\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4884dc1 elementor-widget elementor-widget-image\" data-id=\"4884dc1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"632\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image9.png\" class=\"attachment-large size-large wp-image-9050\" alt=\"WeChat moments ads\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76e5fc elementor-widget elementor-widget-text-editor\" data-id=\"e76e5fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Source: mp.weixin.qq<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c257a0 elementor-widget elementor-widget-text-editor\" data-id=\"9c257a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Bodybreeze\u2019s out-of-frame Moments ads make the ball moving on a flat surface fly out of the frame. This three-dimensional spectacle creates an illusion that the ball is actually coming out of frame. The immersive display on Moments ads catches the eye of viewer right away and helps the brand get more clicks and conversions.<\/p><h3>Zhu Yilong \u00d7 SAIC Volkswagen\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400a2d5 elementor-widget elementor-widget-image\" data-id=\"400a2d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"1166\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image8.png\" class=\"attachment-large size-large wp-image-9049\" alt=\"WeChat moments ads\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image8.png 974w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image8-768x919.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a261cf elementor-widget elementor-widget-text-editor\" data-id=\"0a261cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Source: mp.weixin.qq<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb592c8 elementor-widget elementor-widget-text-editor\" data-id=\"bb592c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">SAIC Volkswagen\u2019s WeChat Moments ad campaign shows some really smart thinking by featuring the celebrity Zhu Yilong. When users scroll to find content about celebrity Zhu Yilong, they see product displays pop up naturally at the bottom. Also, when they switch to car content, a &#8220;test drive&#8221; button appears automatically. The transition is so smooth that anyone barely notices that its an ad.<\/p><h3>Ni Ni \u00d7 Huawei\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8abfbe elementor-widget elementor-widget-image\" data-id=\"a8abfbe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1058\" height=\"1054\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image2-6.png\" class=\"attachment-large size-large wp-image-9043\" alt=\"WeChat moments ads\" srcset=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image2-6.png 1058w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image2-6-150x150.png 150w, https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2025\/04\/image2-6-768x765.png 768w\" sizes=\"(max-width: 1058px) 100vw, 1058px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe11ae elementor-widget elementor-widget-text-editor\" data-id=\"abe11ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Source: mp.weixin.qq<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-808b8ff elementor-widget elementor-widget-text-editor\" data-id=\"808b8ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">Huawei&#8217;s WeChat Moments ad with actress Ni Ni is a good example of subtle celebrity marketing. Instead of displaying products specs casually, they let Ni Ni do her thing. The actress shot multiple scenes, including taking selfies and professional shots by flipping the camera in many angles. Combing these footages together creates an engaging ad that shows functions of Huawei mobile phones by amplifying the star effect.\n<\/p>\n<h2>Benefits of WeChat Moments Ads<br>\n<\/h2>\n<h3>Reach a massive and engaged audience<br>\n<\/h3>\n<p>WeChat\u2019s independent e-commerce ecosystem gives brands and marketers access to a huge customer-base. Moments ads help brands reach highly engaged and active users through integrated shopping features.\n<\/p>\n<h3>Precise user targeting<br>\n<\/h3>\n<p>Moments ads have accurate targeting options, including user location, behavior, and network type. These features help brands display their ads to relevant users and avoid wasting resources on non-interested people. It also makes sure that only right people, with high purchase intentions, get to see and interact with their content.\n<\/p>\n<h3>Seamless integration into the user experience<br>\n<\/h3>\n<p>The natural blending of Moments ads into the user experiences, makes advertising less intrusive and more smooth. Moreover, the integrated features within WeChat ecosystem, like mini-programs and WeChat pay, prompt users to make purchases without leaving the app.\n<\/p>\n<h3>High ROI potential for brands due to WeChat&#8217;s ecosystem<br>\n<\/h3>\n<p>WeChat\u2019s e-commerce capabilities help brands earn high revenues and ROIs in a closed shopping ecosystem. It has a trusted native option for all kinds of payments, called WeChat pay. The whole system is integrated with features that make it easier to shop products within few clicks.\n<\/p>\n<h2>Best practices to create engaging WeChat Moments Ads<br>\n<\/h2>\n<h3>Localized messaging for Chinese audiences.<br>\n<\/h3>\n<p>Chinese customers respond better to the ads that reflect their local culture, values, and language. Therefore, using localization features help brands get across their message and promotions in a relatable manner.\n<\/p>\n<h3>Use storytelling and emotional appeal.<br>\n<\/h3>\n<p>Effective storytelling gives your WeChat Moments ads a sense of connection by evoking emotions. When customers see visuals related to their interest, they quickly click the ad and open the link to know more.\n<\/p>\n<h3>Use influencers or KOLs (Key Opinion Leaders)<br>\n<\/h3>\n<p>Using influencer marketing for WeChat Moments ads help brands earn trust with the help of KOLs and KOCs. They give your products credibility and brand a wider reach, which leads to high engagement and conversions.\n<\/p>\n<h2>How to create engaging WeChat Moments ads with Kivisense?<br>\n<\/h2>\n<p>Moments ads are the most popular and advantageous way to advertise on WeChat. They yield great results for brands without interrupting their socializing and spamming feeds. Therefore, investing in Moments ads is a guaranteed way to capitalize on e-commerce capabilities of WeChat.\n<\/p>\n<p>If you want to create high yielding WeChat Moments ads for your brand but do not have the right knowledge to do that, don\u2019t get sad. <a href=\"https:\/\/tryon.kivisense.com\/#contact-us\">Kivisense<\/a> can help you get success on WeChat with highly engaging Moments ads with its innovative and next-gen immersive technologies. Get in touch with us to make a mark on WeChat e-commerce platform.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Moments ads paid ads on WeChat, available in different formats, bidding models, and targeting options to make your brand presence strong and impactful.<\/p>\n","protected":false},"author":9,"featured_media":9047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[10],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.8 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>WeChat moments ads: Types, Ad formats and case studies<\/title>\r\n<meta name=\"description\" content=\"Moments ads paid ads on WeChat, available in different formats, bidding models, and targeting options to make your brand presence strong.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/tryon.kivisense.com\/blog\/wechat-moments-ads\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"WeChat moments ads: Types, Ad formats, Best practices and case studies\" \/>\r\n<meta property=\"og:description\" content=\"With Shopify virtual try on plugin, an AR experience allows customer to use their smartphone to virtually try on shoes and boosts sales...\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/tryon.kivisense.com\/blog\/wechat-moments-ads\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Kivisense Blog - AR Try-on Solutions &amp; 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