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Is Augmented Reality Packaging Really a Game Changer?
In this competitive world, brands seek innovative ways to grab consumers’ attention. AR packaging provides them the opportunity to go beyond traditional ways of advertising. Nowadays, AR is getting so much hype, and its popularity is skyrocketing. Every other brand is trying to integrate AR packaging to increase its product transparency, customer engagement, and loyalty.
You can pick a product from a store with a scan on your smartphone; the packaging comes to life with animations, tutorials, and interactive experiences! Is it not an amazing experience? It is an exciting world of AR packaging. It is a cutting-edge technology that’s transforming everyday products into captivating experiences. Let’s explore what AR packaging is and how it is reshaping the packaging.
What is AR packaging, and how it’s reshaping the brands?
Augmented reality is paving its path to every segment of marketing, so why not produce packaging?
- Augmented Reality packaging means the integration of AR with product packaging.
- It displays interactive digital content overlaid on the physical package.
- It involves using a smartphone or other AR-enabled devices to scan a product’s packaging. This can lead to a tutorial, ingredient details, or something interactive related to the product. Just imagine the possibilities and the impact it can have on your business.
Similarly, Watson’s designed some of their drinks and used AR packaging for the promotions. Scanning these real-life cans played interesting animations and redirected to different offers.
AR packaging examples from different industries
The following are some real-life examples of how AR packaging has changed the branding game and how different brands are using it creatively to better serve their customer segments.
Food and Beverage
Budweiser has launched an incredible World Cup campaign with AR packaging. It combines AR and Artificial intelligence to capture the hearts of fans worldwide. The campaign centers around innovative AR packaging.
It transformed Budweiser products into interactive experiences for consumers. It included 3D animations of memorable World Cup goals, player highlights, and iconic celebrations. The campaign utilizes AI to personalize the experience for each user by analyzing their preferences, such as favorite player, team, and moments.
Augmented reality packaging also revolutionizes the beverage industry, especially through Wear Watson’s AR packaging. It represents a significant advancement in how beverage brands engage with consumers. By making the AR experience accessible through web browsers, brands can reach a wider audience. It offers an interactive, unforgettable, and shareable content. This enhances consumer engagement, strengthens brand loyalty, and drives sales.
Fine Wine and Good Spirit
The Martello Oblige Limited Edition by Jacky Tsai exemplifies the potential of AR packaging to enhance consumer engagement. You need to scan the boatel, and magic begins. Combining stunning design with immersive storytelling, Martello offers a unique and memorable experience that goes beyond traditional packaging. Undoubtedly, the use of AR showcases the artistic vision behind the bottle and brings Martello’s heritage and spirit to life.
Cosmetics and Beauty
L’Oreal Paris has introduced an innovative AR-enabled invitation card for their RevitaLift Cream. It is a unique and engaging way to explore the fantastic features of the revitaLift filler re-volumizing Cushion Cream.
Recipients of the L’Oreal Paris invitation card can scan it using their smartphones. In this way they unlock an augmented reality (AR) experience. It showcase the product’s benefits and features.
Luxury Gifts
Dior’s AR wonderland is a delightful way to celebrate the holidays. With interactive 3D stars and beautiful star filters, it offers a unique and immersive experience. That captures the essence of the festive season. Scan the pattern, enjoy the AR magic, and share the joy with friends while exploring Dior’s exquisite holiday collection. When you scan the special pattern, you’ll be transported to a stunning AR environment where 3D stars twinkle right before your eyes. Enhance your experience by snapping a picture with Dior’s dazzling star filters.
Why everybody is experimenting with the Idea?
- There’s no doubt that every new brand is starting its marketing campaigns with AR packaging, and those with a reputable name for years are now switching to it. Whatever brand you can think of, everybody is now testing and applying AR packing methods.
- Fashion brands like Burberry, Gucci, and Adidas, automobile industries like Acura, reputable furniture brands such as IKEA, and a large number of other names are also involved with using AR to market their products to more and more potential customers.
- These companies market their products in three simple ways: they will either add a custom animation to the product or provide a different aesthetic according to the item’s nature. Another interesting approach is to use this graphic to present something valuable about the company or the object to present.
- Companies like Jack Daniels or Noblige use this technique to provide new consumers with valuable information about the company’s history or the manufacture of their new items. The last and most used technique is to integrate a small, fun game between the physical and digital worlds, allowing the user to interact with products and find out more about them as Acura did.
- With better sales and good reviews, brands are now able to build a larger customer base in different markets who are less likely to look towards their competitors.
Perks of augmented reality packaging
Augmented reality packing has changed the way the products can interact with customers. It made the products more interactive and fun experience. Now, brands can innovatively interact with consumers. It offers numerous benefits that enhance product engagement and marketing effectiveness.
Adaptability to change
AR packaging is highly adaptable to change. Brands can update the AR content without altering the physical packaging, allowing for timely promotions, new product information, and seasonal campaigns. This flexibility ensures that the content remains relevant and engaging for consumers.
More Customer Engagement
- AR packaging significantly boosts customer engagement within no time. It transforms a simple product interaction into an immersive experience. Consumers spend more time with the product as they explore the AR features.
- It leads to a deeper connection with the brand. This increased engagement can result in higher customer satisfaction and loyalty. According to research, AR packaging can boost engagement rates by two hundred percent. Customers find the interactive elements more intriguing and entertaining.
Easy product visualization
- AR packaging bring your product to life. It provides an interactive way for consumers to visualize products. By scanning the packaging, customers can see 3D models and animation. In this way consumers feel more connected and engaged with products.
- A more comprehensive view of the product’s features and benefits. Can positively influence the purchase decision.
Appealing and variety of content
- Now, without changing the physical packing of your product, you can hit the game with AR packaging. Customers can enter a world of surprises when scanning the QR code or your product. It can offer rewards, discounts, or exclusive content to customers who complete AR challenges.
- AR packaging offers a versatile and engaging way to enhance your product’s appeal without changing its physical appearance. Incorporate games and challenges into your AR packaging to make the experience fun and memorable. So now you have a way to make Comet funnier, relatable, engaging, etc.
Viral marketing
- Nowadays, every brand or product wants to make headlines and appear on every social media platform. AR packaging allows your brand or product to go viral and become a superstar in no time.
- It depends on how intelligently a company plays with AR packaging. The interactive and novel nature of AR packaging encourages consumers to share their experiences on social media, providing an organic way to increase brand reach and awareness.
How your business can get benefits from AR packaging
AR packaging can change your product game within no time. Implementing augmented reality (AR) packaging can transform your business by enhancing customer engagement and driving sales. Your business can get the following benefits
It brings your packaging to life
There is no place for boring, lifeless packaging. AR packing brings life to your product, transforming it into an interactive and engaging experience. It enhances storytelling, provides real-time information, offers gasification opportunities, and encourages sharing on social media.
You can create an unforgettable experience.
It enhances storytelling, provides real-time information, and offers gasification opportunities. It encourages sharing on social media. Now, it’s up to you to tell the story intelligently and fully behind the product paging. According to research, AR storytelling brings more fruitful results than traditional advertising.
It can boost brand loyalty.
AR can provide personalized content based on customer preferences and behaviors. This can include personalized messages, product recommendations, and exclusive offers, making customers feel valued and understood. According to research, Customers feel more connected with such brands. Share your brand’s story, values, and mission through immersive AR content. This helps customers connect with your brand on a deeper level.
It helps track, analyze, and optimize.
Leverage the power of you built-in analytics dashboard to gain valuable insights. You can know how clients are interacting with your AR-enabled packaging experience. It will help you to analyze. Who engaged with your AR content, and how they interacted with it? Gain insights into customer behavior, preferences, and engagement patterns. This will help you build detailed profiles of customers who interact with your AR packaging. You can use this information to create targeted marketing campaigns.
Pro Tips
- Focus on storytelling. Use AR to tell your brand’s story.
- Keep the AR content fresh by regularly updating it with new features, seasonal promotions, or product launches.
- Make mobile-friendly AR content since most users will access it via their smartphones. So you can reach every customer.
- Include interactive features like zoom, rotate, and product disassembly to show the inner workings or key features of your product.
- If you don’t know how to do all this stuff related to AR packaging, come to Kivisense.
