What is 3D size visualization?
3D size visualization is the process of creating three-dimensional product models that give a clear depiction of product size, shape, and depth. The process involves using computer graphics to display products in a virtual space. It provides a more realistic and lifelike view of the product than traditional 2D displays.
Users can manipulate these product models from all angles to get a 360-degree comprehensive view. This lets them explore the product features and details in an immersive virtual space. They can also customize product color, pattern, size, and style using augmented reality techniques, making their shopping experience satisfying.
How does 3D size visualization process work?
The process of 3D size visualization works by using techniques like computer-generated graphics, 3D modeling, adding textures and lighting, 3D rendering, and post processing to create a hyper realistic 3D image.
Technologies behind 3D size visualization
3D scanning
3D scanners use light or laser to map the shape and surface of products. The light or laser rays travel from the scanner to the object and it measures the time it takes for light to return from the lens for each point on the product surface. This information helps to create a detailed map of its shape and size, which can be used to develop a realistic 3D model of the product.
3D modeling
In 3D modeling, designers create a digital version of a product using images and measurements. They use computer-aided design (CAD) software to build product models in a three-dimensional space. The software adds colors, textures, and lighting effects to make the model appear realistic.
This develops a high-quality product model that is similar to the original product. You can use Polygon modeling, subdivision modeling, or NURBS modeling according to your project requirements.
Photogrammetry
This technique uses a digital camera to take pictures of the object from various angles and directions. These reference photos cover all the details and features of the object precisely. Then, photogrammetric software analyzes these images to give an accurate 3D size visualization of the product.
Benefits of 3D size visualization
360-degree product visualization
3D size visualization technology displays products digitally through AR and 3D modeling. It is developed by combining various images of the product or creating a three-dimensional product model. During online shopping, it lets customers analyze the product from all sides and angles to examine it in detail.
A 360-degree product view highlights the product quality and craftsmanship in detail. Many luxury fashion brands use this technology to facilitate their customers in making valuable purchases. Kivisense offers virtual try-on solutions for many big luxury brands to let customers explore their products in 360-degrees. This enhances customer shopping experience and boosts brand revenues.
Accurate product fitting
Inaccurate sizing and fitting concerns are one of the major factors that deter customers from online shopping. But with AR and 3D scanning techniques, these concerns are significantly reduced. Users can visualize and try on their favorite products in an immersive environment.
For example, Celine offers 3D bag viewing and provides a 360 degree immersive shopping experience. Users can explore bag features and size using 3D size visualization, giving them an accurate analysis of bag height and depth. Similarly, Gucci also provides a three dimensional visualization and exploration of its GG Marmont bag in a VR boutique. An innovative 3D digital model simulates the bag opening and size, giving an in depth analysis of its dimensions. This gives buyers a realistic preview of bag’s appearance and size in real world settings.
Satisfying customer experience
3D size visualizations enhance the customer shopping experience by providing realistic and true-to-life virtual models of products. Users can also alter the product’s color, texture, pattern, and style and view the changes on the 3D virtual model in an immersive environment. All these features make their online shopping experience more exciting and fun and keep them coming back for more.
Better conversion rates
Use of 3D size visualization technology helps customers interact with the product and modify it to match their preferences. They actively engage with the products and spend more time on the product pages. This improves brand engagement and boosts conversion rates. Customers start to trust the brand which leads to reduced return rates and more product sales.
Beyond 3D Size Visualization
Immersive AR Placement
Integration of augmented reality with 3D size visualization helps users virtually place products like furniture models in their own space. They can analyze and view the three-dimensional product model in real time as if it is actually present in their space. This gives them a realistic preview of how the object will appear and fit in that space in reality.
For example, Burberry offers immersive AR bag placement using augmented reality tools. It lets users place the bag in their own space, interact with it by opening and closing it, and analyze its features in 3D. This gives a hyper realistic display of bag and lets users explore it as they would do in real world settings.
Another notable example is the Kivicube SLAM AR, a web-based augmented reality solution that helps users select furniture from an online database and place it virtually in their desired location using their smartphone. It offers AR placement for furniture models so that users can browse and explore the latest collection and make informed purchases in an immersive space.
You can also enhance your home decoration with Kivicube AR furniture placement feature. It lets you place furniture in your space at a 1:1 scale, so you can view detailed features of furniture models. The try before you buy feature increases their confidence in purchases, driving brand growth and sales.
Interactive product configurators
Interactive product configurators are tools that help customers to customize products by selecting different features and options according to their preferences. They let the customers interact with products in an immersive three-dimensional environment, where they can modify them and make any desired changes in the product before buying it.
Interactive product configurators let customers personalize all the features including product color, texture, and finishes according to their wish. This promotes customer satisfaction and brand loyalty by providing highly customized and immersive experiences through augmented reality and 3D size visualization.
For example, Kivisense offers a highly immersive 3D exploration of the new Mercedes-Benz EQA & EQB. Users can digitally explore the interior and exterior features in 360 degrees. 3D technology lets them open and close the doors, sunroofs, and trunks virtually. Users can also customize the vehicle with any desired colors and finishes, making the experience more engaging and interactive.
Use of 3D size visualization in multiple sectors
Luxury & Fashion
Luxury & fashion brands are adopting advanced 3D scanning and modeling techniques to provide three-dimensional product visualizations. This lets customers analyze and explore fashion items like handbags, shoes, clothes, and other accessories in a highly realistic and immersive environment. They can not only interact with fashion products in 3D but also try them on by virtually wearing them through augmented and virtual reality tools.
Tiffany provides a hyper realistic jewelry shopping experience using AR and 3D size visualization tools. This lets customers examine the jewelry items like rings, necklaces, bracelets, and earrings from all angles. They can also zoom in to view the product features and details with in depth clarity.
Furniture
The trend of 3D size visualizations is revolutionizing the furniture industry greatly. Users can visualize and place three-dimensional furniture models in real world spaces. They can get an accurate depiction of the furniture model’s size and see how it will fit in that particular corner or space.
For example, IKEA Place app lets users experiment and place 3D models of more than 3200 IKEA furniture items in their space virtually. Using augmented reality, customers can visualize sofas, beds, and cupboards in a three-dimensional space to ensure they perfectly fit the aesthetics of their space.
Another notable example is the 3D furniture placement offered by Apple Vision Pro. It allows users to place 3D furniture into their real world environment virtually. This feature helps users view how various furniture models will appear and fit into a room’s layout. This enhances the shopping experience and increases customer satisfaction with their purchase.
Automotive
In automotive sector, 3D visualization can be used to create three-dimensional models of a vehicle’s interior and exterior. Customers can virtually explore the look and feel of a vehicle as if they are physically present in it.
Kivisense provides highly interactive 3D explorations of many vehicles, such as Mercedes-Benz New C-Class and Mercedes-Benz EQS. Our 3D rendering highly restores the exterior & interior materials, such as radiator grille with central star, lamps, dashboard, driver display, etc. Customers can also customize the vehicles in any color they want, making their virtual drive experience more enjoyable and fun.
Conclusion
3D size visualization provides a comprehensive and realistic view of products that gives customers an in-depth analysis of product materials, textures, patterns, and styles. This helps brands connect with customers more deeply and convey the brand message in a creative and engaging way. If you want to incorporate 3D size visualization into your e-commerce business and give your customers a highly immersive and interactive shopping experience, feel free to seek our help. Kivisense provides industry leading AR and VR experiences using innovative 3D scanning, modeling, and rendering techniques. We will be glad to help you achieve your goals.
