What is an augmented reality campaign?
In this modern era, where luxury is synonymous with exclusivity and innovation and customers love interactive and immersive experiences, e-commerce brands are constantly seeking new ways to enhance their user engagement through innovative marketing approaches. Augmented reality has provided a paradigm shift in this regard by making marketing and advertising campaigns more engaging and dynamic.
AR overlays digital elements on user’s real-world surroundings, blurring the line between imagination and reality. Such captivating experiences keep users hooked and help brands create a deep connection with customers, fostering customer loyalty and long-term sales.
Impact of Augmented reality on modern marketing campaigns: Market Stats of AR
Augmented reality campaigns have completely reshaped how humans interact with digital content and how brands advertise, market, and sell their products and services. The rate at which brands are adopting AR tells how impactful this technology is. According to latest estimates, the global AR market is expected to grow from $93.67 billion in 2024 to $1869.40 billion by 2032, at a CAGR of 45.4% during the forecast period. World’s famous e-commerce brands are integrating AR to enhance the efficiency of their marketing campaigns through immersive metaverse experiences. Let’s have a look at the top 20 AR campaigns of e-commerce brands worldwide.
Top 20 augmented reality campaigns for E-commerce brands
Coca-Cola Zero Sugar’s #TakeATasteNow campaign
Source: Coca-cola
Coca-Cola Zero Sugar launched the ‘#TakeATaste Now’ campaign on September 25, 2023, and it was live nationwide for three weeks till October 15, 2023. This was Coca-Cola’s first large-scale interactive DOOH and AR campaign that featured an innovative AR giveaway alongside a nationwide DOOH (digital out-of-home) initiative in partnership with Tesco.
During this campaign, for the first time, customers could change the 3D visuals on any screen in real-time using their mobile phones. By scanning a QR code on their smartphones, they could win a digital bottle of Coca-Cola Zero with a voucher that they could use to claim a real Coca-Cola drink from any Tesco store. The campaign was a big hit and drove significant engagement and sales for the brand.
Warner Bros’ Dune: Part Two Snapchat Lens campaign
Source: adweek
Ahead of the release of ‘’Dune: Part Two’’, Warner Bros released an AR Lens on Snapchat to promote the movie. The Interactive AR Lens allows the users to dress up as Fremen and virtually ride sandworms using character design and movie imagery. The campaign also featured custom Cameo stickers decorated with movie visuals and themes that users could use to enhance their social media posts. These engaging AR-driven approaches let users interact and engage with movie characters through immersive experiences.
Circle K & Niantic – Pokémon Go Rewarded AR campaign
Source: adveek
US convenience store chain Circle K collaborated with Pokemon Go developer Niantic to launch a series of in-app augmented reality (AR) ads. The campaign was aimed to promote Circle K’s coffee among Pokemon Go players through an interactive AR experience.
In this innovative campaign, users were presented with a floating balloon that guided them to a giant Circle K coffee cup. Users could interact with this cup using AR technology, eventually inviting them to a nearby Circle K coffee store. The campaign was a success and achieved an average engagement rate of 76% with a completion rate of 95%.
Warner Bros & Snapchat’s Barbie AR Lens campaign
Source: adweek
Ahead of the release of super-hit movie Barbie, Warner Bros and Snapchat launched a Barbie Wardrobe AR Lens that lets users virtually dress up like movie characters. Using this filter, users could virtually try on famous movie outfits including Barbie’s iconic pink and white cowgirl dress. The campaign allowed users to interact and engage with movie characters and themes more deeply.
L’Oréal Garnier’s Instagram AR filter
Source: trendhunter
L’Oréal Garnier introduced an Instagram AR filter in May 2023 to advertise its Vitamin C Glow Boost Night Serum using augmented reality. The innovative filter lets users immerse themselves in a futuristic spa called ‘Vitaverse’ where they can interact with a silhouette of the serum. Users could also switch spa’s atmosphere from day to night to reflect the two versions of serum. The campaign provided a major shift in the marketing strategy of brand through increased engagement and sales.
Estee Lauder – AR Advertising Campaign
Source: ar.rocks
Estee Lauder launched an AR-powered campaign on Snapchat to promote its latest luxury fragrances collection. Its primary focus was to attract Gen-Z youngsters who prefer immersive experiences over traditional marketing approaches. The campaign featured four fragrances from the collection: Tender Light, Sensuous Stars, Dream Dusk, and Radiant Mirage. Using AR filters, customers could see all four fragrances displayed before them with all the emotions and inspirations behind the scents.
Snap’s ‘Wait’ll You See This’ campaign
Source: newsroom.snap
In January 2023, Snapchat launched the campaign “Wait’ll You See This” to promote its augmented reality experiences. It featured a 60-second ad that displayed realistic transformations, such as people’s heads morphing into animals and subway floors turning into baked beans. Moreover, users could scan each frame of the ad with Snapchat’s camera, directing them to the AR lenses featured in the spot. The campaign helped Snapchat showcase its innovative AR experiences more effectively.
DIOR Christmas AR Wonderland
Dior introduced an enchanting AR experience to celebrate Christmas 2023 in an immersive way. The interactive experience is powered by Kivisense and takes users to a mesmerizing AR wonderland. They can scan the holiday packaging to unleash AR golden butterflies that dance around them, creating a beautiful festive vibe. Using the ‘’Dream Freeze’’ feature, users can take amazing selfies with butterfly-filled AR filters and radiant starlight filters. Users can also create personalized Christmas cards with voice or text commands to share the festive vibe with their loved ones.
LOEWE’s Qixi AR Celebration
Loewe introduced an interactive campaign called “The Tale of Star Picking” to celebrate to celebrate Chinese Valentine’s Day ‘’Qixi’’. The campaign combines traditional Chinese folklore with modern luxury in an animated short titled “A Hedgehog’s Tale“. The campaign offered three exciting filters featuring butterflies, hedgehogs, and stars. Among the three filters, the hedgehog one was a big hit. The beautiful filter lets users interact with characters from the movie in an immersive manner. Using the hedgehog as a symbol of love, users can capture romantic pictures to create loving memories with their loved ones.
Dolce&Gabbana Chinese Valentine’s Day campaign
Dolce&Gabbana launched an immersive AR filter campaign featuring strawberries. Users could activate the filter to see vibrant strawberry motifs and floral designs overlaying their images. They could also try on different strawberry-themed clothes and accessories in a virtual festive atmosphere. Moreover, they could capture beautiful pictures and videos with an interactive strawberry AR filter and express their emotions with loved ones in a unique way.
Viktor&Rolf Flowerbomb campaign
Viktor&Rolf launched Flowerbomb campaign to provide an engaging in-store try-on experience. Customers could virtually try on dresses and gowns with fairy wings and other floral effects. This interactive experience combined the floral essence of the Flowerbomb fragrance with stylish visuals. This not only showcased Viktor&Rolf’s creative designs but also emphasized the artistic spirit of the brand.
Budweiser Worldcup campaign
Qatar’s beer ban decision at the FIFA World Cup 2022 inspired Budweiser to create this interactive AR campaign. This transformed beer bottles into an exciting and fun game experience through an engaging AR strategy. The game included eight chatty avatars that were attached to beer bottles through augmented reality technology. Using conversational AI, users could engage and interact with these avatars. This unique and creative approach served to enhance their user engagement and promote the brand despite the ban.
Maybelline NY House of Beats
Maybelline launched an interactive AR game called ‘’House of Beats’’ for Single’s Day. This allowed users to interact with Maybelline beauty products in a gamified virtual space. Users could try on make-up products, play engaging games and collect make-up rewards, making their shopping experience more exciting and fun. This immersive experience also benefited the brand by enhancing its engagement, leading to more sales and revenues.
Changsha IFS AR Campaign
The Changsha IFS AR Campaign was launched to celebrate the Lunar New Year through SLAM AR. The interactive experience lets visitors interact with buildings through immersive AR displays that bring traditional Lunar New Year symbols to life, such as dragons and lanterns. Moreover, visitors could use AR filters to take pictures with beautiful festive themes, making the campaign a big hit.
‘World of Flight’ Jordan AR experience
Jordan has launched its first World of Flight store in China located in the Sanlitun district of Beijing. The store spans over 1,000 square meters across four stories and offers multiple amazing AR experiences for visitors. During the launch event, visitors enjoyed an immersive AR experience that included a larger-than-life cockpit and interactive elements like basketballs dropping from above. Inside the store, they could virtually wear a Jordan hoodie and capture beautiful pictures with dynamic AR filters. The store shows brand’s commitment to innovative retail experiences.
Moschino AR Game Advertising Campaign
Moschino’ heart biker bag campaign perfectly integrates game mechanics into advertising, providing innovative AR experiences. Moschino AR game was released to celebrate Chinese Valentine’s Day in a unique way. Users can use their AR filter to blow kisses, win points, and get many other valuable rewards in a gamified virtual environment. This provides a beautiful blend of fashion and fun, providing an exciting, ultra-realistic experience.
Ingka’s Livat Shanghai AR experience
Kivisense has introduced an immersive AR experience for Ingka’s new Livat Shanghai with the aim to create “a better everyday life for the many” by blending local culture with innovation. The store opened on September 26 and features an Innovation Hub where visitors can immerse themselves in an interactive AR experience called ‘’Livat Planet’’. Using their smartphones, users can enter a magical world and explore interactive environments like Planet Forest, Planet Ocean, Planet Wildflower, and Planet Wonderland. With a focus on sustainability, the campaign is a perfect blend of art and advanced technology.
Volvo Advertising Campaign
Volvo launched an innovative advertising campaign providing an AR driving experience for the premium XC90 model. Using AR, users can visualize vehicle’s exterior and anterior in 720 degrees. They simply need to scan the ad on Xiaomi TV to start their virtual journey made possible with SLAM tech. This immersive experience lets users virtually drive the XC90 through forests and other landscapes and explore the vehicle’s performance in a realistic manner.
Chopard’s AR luxury retail innovation
Chopard introduced an innovative AR campaign “Snow Mountain Soars, Classics Reborn”. The campaign lets users experience a luxury watch exhibition online through a detailed 1:1 digital showcase. Users can explore Chopard’s creativity and craftsmanship through interactive panoramic tours using advanced 3D rendering technology. Moreover, they can virtually try on watches in a realistic manner using precise wrist tracking technology. Chopard’s innovative AR campaign set a new standard for digital luxury retail.
Herborist’s AR Campaign
Herborist created an innovative AR virtual world “Bo-Bo Rabbit” to celebrate the Chinese Year of the Rabbit. The immersive experience takes users to an imaginative floral wonderland where they can explore hidden factories, labs, and stores. They can also uncover the secret ingredients of Tai-Chi series of skincare products from a first-person perspective. This engaging AR experience helped the brand in innovative storytelling and creating a deep connection with customers.
Conclusion
As technology is advancing, brands are using innovative and advanced AR campaigns to market their products through immersive experiences. These interactive strategies help brands get more user engagement and boost sales and conversion rates effectively. Kivisense is a pioneer in the realm of innovative AR, VR, and AI-based solutions, making your e-commerce marketing align with modern standards to achieve your goals. You can contact us to start your AR venture now!
