Role of AR in Enhancing Attractions and Current AR Stats
Travelers are intrigued by tourist attractions’ images, sounds, and information. Augmentation has enhanced this approach by allowing tourists to review the real world through the eyes of digitization. The overlaying of culture enriched with interactive augmentation brings forth a virtual recreation of what happened centuries ago. Some augmentations allow a comprehensive understanding of user preferences, from theme parks to city attractions.
According to research, augmented reality has already improved the tourist experience by 90%. Comparable revenue will reach $50 billion by 2027. There has also been a 12% increase in AR-based traveling. All these stats are probable reasons why augmented reality in attractions is hyping touristic approaches.
Source: Appventures
Top applications of augmented reality for immersive exploration of attractions
AR for interactive sightseeing
Regarding interactive sightseeing, AR applications can upgrade the viewing of landmarks, monuments, and cityscapes. The overlaying of digital information and historical details improves understanding and helps in trivial learning by pointing the phone at the monument.
AR in museums and art galleries
When exploring museums and galleries, enthusiasts want to visualize the idealogy behind each art and fragmented sculpture in museums. Augmentation integration helps tourists repaint the ancient ruins in their original forms.
AR in theme parks
Some theme parks enhance the visitor experience by incorporating gamified augmented reality (AR) activities. These experiences not only offer tourists the opportunity to earn rewards and create lasting memories but also serve as a strategic tool to drive foot traffic to in-park souvenir and gift shops. Additionally, AR photo opportunities featuring themed characters encourage social media sharing, further boosting the park’s visibility and appeal.
Source: Kivisense
AR in historical and cultural exploration
Preserving cultural heritage physically was becoming a pain for many explorers. However, with the advent of technology and augmentation in historical exploration, every detail is now preserved. For increased user engagement, the visitors can capture oral traditions and folklore and turn exploring into interactive games.
The Huanglong Scenic Area’s “Year of the Dragon” AR interaction, powered by Kivisense, offers an immersive and innovative experience. Visitors can engage with augmented reality features that bring the scenic area’s cultural and natural beauty to life, creating memorable and interactive moments.
AR for archaeological sites
For visitors who want unprecedented opportunities in the archaeological approaches, augmented reality for attractions has redefined this entity. The historical context is sometimes hard to understand due to the language barrier, less information, and the tourist rush. Augmentation shows the real-time building in former grandeur without furnishings and frescoes.
With Kivicube, visitors can restore the Kizil murals and experience the original beauty of their vibrant colors.
Source: Kivicube
AR in zoos and aquariums
Tourists of any age want to explore aquariums more with digital content for educational purposes. Understanding habitats, behaviors, and challenges around the wildlife can enrich the tourist experience. The virtual animal encounters through augmentation will be hard to replicate in real-time as the physical encounter can be elusive.
Interactive exhibits and educational tools
With the advent of technology, augmentation has revolutionized interactive exhibits with digital overlaying. Three-dimensional visualization has bridged the gap between theoretical knowledge and physical interaction. From exploring complex subjects to understanding the phenomenon of life for educational purposes, augmentation has reinforced key concepts for incentivizing exploration.
Source: Pixaby, Noes_Cucho
Inspiring use cases AR to enhance sightseeing at attractions
Poly & Beijing Shijingshan AR exploration
Now, users can immerse themselves in AR exploration through Poly and Beijing Shijingshan’s experiences. This seamless merging of technology with art and landscapes has offered a breathtaking display of vibrant colors across the city. From blooming flowers to majestic whales and flying astronauts, augmented reality is taking a step ahead in China.
Beijing Olympic Tower AR Light Show
The stunning display of lights through augmentation at the Beijing Olympic Tower AR light show illuminated the iconic tower with vibrant digital projections. Transforming the skyline to blend the Olympic spirit with modern technology, visitors witnessed an intense experience of the light show. The AR elements enhanced the tower’s grandeur and created a spectacle celebrating the rich heritage of the Olympics.
Livat Shanghai’s AR Experience
The Livat Shanghai innovation hub was brought to life through colorful flowers blooming for an inspiring approach through augmented reality. Innovators at Livat illustrated small digital elements for a forward-thinking glimpse of the future. The idea behind Livat’s ethos is sustainability and showing a glimpse of urban living with futuristic objects and growing plants.
Changsha IFS AR Campaign
Changsha IFS launched an AR campaign to celebrate the Lunar New Year. The campaign offered an immersive blend of traditional technology with modern advancements. The symbolic interaction with digital displays like lions, lanterns, and fireworks provided a captivating experience for cultural celebration. To add more, the modern twist of mixing augmented reality with art and heritage created a festive atmosphere for viewers.
Yayoi Kusama’s AR exhibit
Another augmentation exhibit was the Infinite Possibilities with AR and the Polka Dot Queen, an innovative AR tribute to Yayoi Kusama’s iconic “Flowers” artwork. The idea behind this immersive approach was to invite viewers and make them step into a world of whimsical and boundless Kusama’s vibrant polka dots. Expansion into infinite patterns and colors celebrated the flowers blooming through augmentation, giving a dynamic homage to Kusama’s artistic vision.
Benefits of AR implementation to enhance the user experience for attractions
Enhanced visitor experience and engagement
For interaction in new and exciting ways, the knowledgeable experience through augmentation leaves visitors with enhanced engagement. The most important factor is the dynamic AR elements that help visitors witness historical re-creations and explore hidden layers offered on tourists-centric tailored content.
Increased educational value and retention
Through active participation, visitors can learn about complex concepts meaningfully and engage in better retention. The multiple sensory journey is active in helping tourists learn about the Roman aqueduct for engineering concepts. This approach has been stricter for far longer than traditional exhibits.
Opportunities for interactive marketing and promotions
Visitors want a fun learning experience that helps organically grow the attraction’s reach. Augmentation helps boost visitor loyalty through mobile apps and gamified challenges and encourages users to get more rewards through personalized AR guides and souvenirs.
Trends Shaping AR in Attractions: What to Expect?
Augmentation has leveraged the multi-sensory experience for deeper and more emotional connections for visitors. This integration of visual, auditory, and tactile elements creates a more compact and user-friendly experience for fully immersed wearable interaction.
With technological advancements, augmented reality for attractions has set new standards by providing a fully immersive experience. The idea behind seamlessly interacting with digital content while moving through attractions through multi-sensory journeys is becoming more prevalent.
Conclusion
Augmented reality for attractions has evolved transformative approaches for viewers who want an immersive experience. The idea behind merging heritage and art with the advent of technology is playing a pivotal role in reshaping the future of tourism. Kivisense has enhanced this approach through try-ons that are widely accepted throughout. From trying new fashion accessories to virtually showing flowers of Yayoi Kusama, Kivisense has redefined futuristic advancements. Contact us now.
