What are augmented reality photos?
Augmented reality photos enhance original photos with digital elements overlaid to bring stories to life. This entity is more common in historical landmarks in a travel photo. The demand is increasing as it reveals animated effects and enhances hidden details. The triggering animations make them more of a dynamic experience viewed through compatible devices like smartphones.
How does augmented reality affect photography and visual marketing?
In today’s world, the most attractive sort of marketing is visually appealing. Many YouTubers, Instagram influencers, and Facebook marketers have jumped to conclusions, claiming that photography enhanced through augmentation catches more views than a randomly edited photo.
Since we discuss immersive visual marketing, augmentation brings products to life through enhanced versions of overlaying digital elements. Forward-thinkers will likely share this unique AR-powered visual content on social media.
Augmented reality has seen a CAGR growth of approximately 13%. This means that consumers are becoming more aware of augmentation. Regarding that, the idea of prospering marketing through 3D elements in photos makes it a remarkable experience. Many brands are reflecting on the importance of AR-enhanced photos in enterprise markets, seeing CAGR growth up to 39%.
Traditional vs. AR-enhanced photos
Now, let’s talk about traditional photos first to understand the intricacies of AR-enhanced photos. All the old lines: limited engagement, static content, mediocre creativity, and minimum personalization. This excerpt is something we all understand by now. But why are traditional photos still appealing to an audience? Well, traditional photos gain market value if we are talking about millennials and before.
Since this is the generation of Gen-Z and above, augmentation attracts tech-savvy users. Many brands get innovative visual communication by incorporating advanced AI tools and software. This remarkable advancement is gaining more interest after informative overlays like contextual and educational information. Much more is to come with clickable codes and images, where gamified experiences will evolve augmentation-driven creativity.
Applications of AR Photos
Social Media
Since everyone has a smartphone, social media is instilled with AR filters to enhance photos. This interactive feature is fun and offers try-on experiences. Regarding interactive posts and stories, Loewe’s is not stepping down. Collaborated with Qixi, this interactive experience offers warmth and love from adorable hedgehogs through filters. Simply turn up the camera and take fun photos to enjoy the essence of love and celebrations.
Marketing and Advertising
Brands use AR photos to allow customers to visualize products in real-world settings, such as home furniture or clothing. Interactive AR campaigns engage audiences with features like clickable hotspots, 3D animations, and branded effects. Similarly, AI-powered AR photos adapt to individual preferences while delivering tailored marketing experiences.
For example, you can have AR-tastic fun while posing to amplify the photo session. This experience brings different backgrounds, like changing the outfit, putting colorful butterfly wings in the back or flowers with stems coming out of the back.
Event Experiences
What is an event without a photo booth? And what is a booth without augmented reality? Well, these standalone kiosks are grabbing attention at events. Whether it’s a wedding party or a concert, you can be any character you want and get captured with the addition of virtual backdrops. This idea can attract an audience that wants to step out of traditional photos.
For example, bring your photos to life with AR-magic. Yes, you can scan the camera on the photo and get a video embedded into the picture for a fun preview of the memories made during that time. Kivisense powers this remarkable approach.
Benefits of augmented reality in photos
Boosts audience engagement and interaction.
Captivating and immersive layovers often attract more engagement. Augmentation plays a pivotal role in this regard. If the blending is not accurate and precise, users lose interest. A lot of work goes into engaging AR elements to boost audience engagement. That is why augmentation benefits many industry sectors, such as fashion, furniture, and cards.
Creates memorable and shareable experiences.
When we thought augmentation couldn’t get any better, lasting memories came in. Yes, you can create extraordinary experiences by evoking stronger emotional responses in any photo and making it memorable. Social sharing becomes a novelty and amplifies the reach and virality. AR effects and filters can enhance this exceptional creativity for an outstanding platform approach.
Drives innovation in visual storytelling.
Who doesn’t want to read a good story or two? Augmentation improves real-time adaptability and expands creative possibilities. Gamified experiences are visual storytelling, which creates opportunities to understand the intricacies of the brand image and values. Furthermore, virtual tours keep users updated and help them make informed decisions while exploring products and services.
How to make your AR photo with Kivicube
Don’t see what you want? Well, worry not because now you can make your own AR photo from your phone. Just follow the steps mentioned below for AR Pocket Photo Tutorial,
Step 1: Open the Kivicube website on your laptop and add a new photo which you want for augmentation.
Step 2: Add any video that you want to affiliate with picture. Adjust the picture to set with the video.
Thats it. This tutorial is also available in this link for better understanding.
Conclusion
Augmented reality photos are a preliminary step toward improving the online shopping experience. The photos’ three-dimensional layers of digital elements make them look real and more welcoming.
Since advancement requires too much prowess, Kivisense has stepped up the game. Now, you can try on fashion try-ons and accessories, add furniture to your room without purchasing it, and make quick yet safe purchase decisions with your smartphones. This remarkable approach will turn customers’ heads toward your business.
