Key visuals refer to a specific graphic that acts as a visual reference for a brand or campaign. For a marketing team, a key visual is an important internal tool that influences how the target audience will perceive a product in their minds and step out to engage with the campaign.
Key visuals highlight the values of brands and efforts they put up to meet the growing demands of interactive experiences by Gen Z customers. Use of AI algorithms can level up these key visuals, with enhanced personalization. It helps to create campaign-specific and tailored visuals but with much less effort and resources.
What are key Visuals?
A key visual is a central design used in advertising and marketing that symbolizes a brand or campaign. They decide the efficacy of advertising elements like posters, 3D billboards, banners, and packaging designs. Key visuals, very precisely, express a brand’s side of story and evoke emotions in the target audience. This conveys the message in a way that makes people feel more connected.
The key visual helps to understand which concept, font, and color scheme will be applied in all upcoming ads and campaigns. From basic logos to detailed pictures and illustrations, key visuals vary in the degree of intricacy and depth. Addition of artificial intelligence elements can spice up these visuals, enhancing their impact and personalization.
Role of AI in key visuals
Artificial intelligence is becoming more and more sophisticated with time, using advanced computer vision algorithms. AI makes it easy to generate immersive narratives with impactful key visuals. It is redefining the way brands can use key visuals for their advertising campaigns. Key visuals, when enhanced with AI, provide new ways to connect with customers with rich visual content that speaks directly to their needs.
Rather than typical text-based ads, people can engage with AI-enhanced key visuals much more easily. With more relatable and immersive components, these AI-enhanced visuals pave the way for a new era of storytelling, where brands can communicate with customers on a personal level. This leads to more interactions, better engagement, and higher ROIs.
Applications of AI-Generated Key Visuals
Advertisements (print, digital, TV, 3D billboards)
Source: align
AI can produce key visuals for print media and digital platforms like 3D billboards. These dynamic visuals have the ability to catch the eye of every beholder within seconds. Marketers can use AI to create customized promotional content that offers interaction and drive engagement. These stunning graphics can lead to increased click-through rates and better output revenues. Therefore, AI key visuals are not just a ‘’hot trend’’ for marketers, it has become an inevitable tool to make a mark in an already saturated e-commerce space.
Social media posts
Source: srbootai.site
The prestigious Swiss watchmaker Ulysse Nardin, known for its innovation and luxurious timepieces, has made headlines since the evolution of ‘watches and wonders 2023’. This remarkable approach was emphasized by ULYSSE NARDIN, which highlighted an intersection of traditional craftsmanship and cutting-edge technology of augmentation. At the Shanghai event, users could scan the FREAK ONE art installation to witness a relentless convergence of virtual and reality. Each watch has an elaborate explanation in the augmentation and helps users understand the intricacies of each.
Website banners and PDP page
Let’s talk about the double 11 sales topped by YSL Beauty, making more than $14 million in phase one. This remarkable journey was backed by AI-driven processes that dramatically enhanced workflow by 75%. The boost in efficiency was also effective in cost savings by 65%. Four e-commerce platforms, Tmall, Taobao, JD, and WeChat, were effectively used to showcase key visuals and elaborate on AI-powered virtual photoshoots with managed digital assets.
Event backdrops
Source: Dreamstime
The trend of personalized and visually appealing event backdrops is getting quite popular. Backdrops work to highlight the theme of the event, whether it’s a marketing campaign or an entertainment event. Using AI to create dynamic and immersive backdrops can enhance their impact in advertising. People can use these interactive backdrops to capture their interactions through photos and videos. This way, AI key visuals can enhance the team’s marketing efforts to get more attendees’ engagement.
Key visuals Beyond image and AI-generated videos
For creating a cohesive brand approach, key visuals extend beyond static images and videos. Even AI-generated videos are being encompassed. An example of this is augmented reality experiences. Everything comes under the radar of the transformation of traditional images and videos, from immersive physical installations to projection mapping.
Some brands have recognized the authenticity and increased engagement through key visuals. To make it more appealing, the superior quality witnessed through 3D visuals and then scanning from the phone put a sense of priority towards the user by the brand. When it comes to dynamic branding, incorporated elements adapt to the surrounding area and generate patterns, customizable typefaces, and evolving logos. This real-time graphics experience changes based on user interactions and live inputs.
Benefits of AI-generated key visuals
Highly engaging and realistic visuals
AI can create key visuals that look so professional and lifelike that no eye can identify that they are AI-generated. They are visually appealing and personalized, created by keeping in mind the localization needs of brands. The resulting graphics are way more engaging than typical stock images. Artificial intelligence tools add richness and details to the scene and its elements, so they appear highly realistic.
Automated visual content generation
With AI, you do not need to set up a whole photoshoot scene and hire a team to manage it. You can generate visuals for any purpose, whether it be marketing or social media content, in a fraction of time and with minimal resources.
AI can help you plan the concept, generate dynamic key visuals, add realistic textures and details, adjust light, and everything the way your campaign needs. This means everything is automated and you get the best key visuals with little or no effort.
More efficient, less time-consuming
Previously it took days to generate a concept and implement it to capture key visuals for marketing purposes. But AI has automated all the tasks, from conceptualization to designing and editing, which makes the process very quick. AI provides professional-grade key visuals in a very short time, so you can launch your campaign as soon as possible.
Consistency in branding and storytelling
AI-generated images provide consistency in your branding and storytelling. You can create similar visuals for different marketing channels, be it for billboards, social media, or websites, using a single model image. This helps to build a consistent brand image in the minds of customers. When they see a specific brand logo, they immediately recognize it due to its unique key visual. The brand or logo gets instilled in their memory for a very long time.
Personalized visual content
Personalization of key visuals is an important factor in visual marketing. AI helps you personalize your key visuals so that they reflect your value propositions. You can adjust the colors, tone, and other elements in a way that presents your products in a good light. Plus, you can also infuse your specific logos or signs, which increases brand awareness in market.
Conclusion
Key visuals are an important factor that determines how impactful our marketing will be and how the audience will perceive it. Therefore, creating an eye-catching and expressive key visual is a ‘’must have’’ for a good marketing campaign.
Now, you do not need to stress about not having enough graphic designing, rendering, or photography skills. Use of AI to create key visuals has made the process easier than ever. Kivisense offers industry-leading solutions with advanced AR, VR, and AI technologies for all e-commerce sectors. If you are thinking to try your hands on this innovative approach, feel free to contact us.
