What are augmented reality accessories?
The development of augmented reality accessories has changed the way people interact with digital content by superimposing digital features on real-life surroundings. Augmented reality accessories are devices and tools designed to improve user experiences when using smart glasses and AR headsets.
The market for augmented reality is expected to reach to a value of $1,109.71 billion by 2030, which is driving up demand for these solutions. Augmented reality accessories offer more than just letting users customize their experience. They can also enhance the performance, comfort, and efficiency of innovative AR technologies.
Exploring AR accessories try on use cases
Clothing
Clothing try-on is a method to try out 3D digital clothing models virtually. The process involves scanning the upper and lower regions of the body and creating real-time interactive 3D renderings of clothes.
These kinds of try-ons can be a little difficult to carry out because every person’s body is different. However, technology is advancing quickly, and more accurate and realistic virtual clothing try-on tools are appearing on store shelves. Artificial intelligence and machine learning provide a realistic overlay of digital clothing models that adapt to consumer movements precisely.
For example, users can join the AR try-on mini program to try the latest collection of Tommy Hilfiger and Muffy. This feature allows them to virtually try their new clothing collection with just a simple tap.
Eyewear
This is one of the most widely used try-on technology. This involves superimposing eyewear like sunglasses on a user’s face. This involves tracking head and face data like eye distance, ear location, forehead height, and face width to place digital 3D eyeglass models on users’ faces. They can see how particular frame color and design will look on their face.
For example, Gucci has launched an AR eyewear try-on for its sunglasses with crystals. This technology helps users visualize and try the original sunglasses without buying them. Its 3D display helps them check every detail of the product and select a perfect pair of glasses.
Jewelry
People can use jewelry try-on technology to virtually see how the design, shape, and size of the piece of jewellery will look on them. This can be used to try on any kind of jewellery items like nose rings, earrings, bracelets, rings, headbands, and many more.
This type of try-on requires different approaches for different jewelry items. For example, headpieces, nose rings, and earrings need face and head tracking, while rings and bracelets need hand tracking.
For example, Tiffany offers a virtual jewelry try-on option for its users. They can view hyper-realistic 3D jewelry models at the official flagship store on WeChat Mini-program. This way, users can enjoy a virtually immersive try-on experience before purchasing.
Hats
Choosing a perfect hat is necessary, otherwise, it will remain in your closet forever. This is especially necessary when buying a hat online. Hat try-on technology provides users with a realistic visualization of how the hat will appear on their heads.
For example, Dior uses AR try-on technology, which allows users to try on hats virtually. Buyers can explore a variety of designer hats and visualize them on themselves before purchasing them. They can try and select different hat styles and colors that match their unique style. This enhances their shopping experience and boosts brand sales.
Tenth Street Hats launched its virtual try-on venture with only one AR-enabled hat. Soon, the number of hats available for viewing using Virtual Try-O increased to 32. The company increased conversions by 52% and revenue per user by 41.8%. They discovered that customers are more likely to buy hats when they use virtual try-ons for longer.
Handbags
Virtual try-on handbags let you see the bag in three dimensions, almost like holding it in your hands. You can adjust its size, turn it to view it from all sides, and even put it on and take it off. Virtual try-on technology makes use of 3D scanning and AR to provide a realistic try-on experience.
For example, Gucci takes the try-on experience to the next level with its virtual handbag try-on technology. This innovative feature shows you how the bag will look on them using augmented reality. It gives you a 360-degree view of the bag like you’re trying it on at a luxury store.
Watches
This is another interesting type of try-on. Users can wear 3D watch models to see the dial’s shape and face, the band’s texture and material, and explore other features. They can see how the original watch appears on them, and if it suits their style, they can buy it immediately.
For example, buyers can try on ULYSSE NARDIN’s new watch and explore its features before purchasing it. It offers real-time wrist tracking, so users can see the try-on effects from various angles. This virtual try-on experience makes their shopping experience more engaging and fun.
Immersive AR accessories try on technologies
AR Magic Mirror
The AR magic mirror tool turns a typical fitting room experience into an engaging digital adventure. Using augmented reality technology, clients face a digital mirror that overlays digital clothing models on their reflection.
Hearts on Fire has introduced an AR-powered jewelry try-on technology that allows customers to try their diamond jewelry using AR magic mirrors. They can virtually try on their exquisite jewelry pieces using these magic mirrors at pop-up events or through the WeChat Mini Program. In this way, customers can get a virtual experience of their desired jewelry piece before making a purchase.
Virtual showrooms
Canada Goose has made a collaboration with designer Feng Chen Wang to create a beautiful contemporary collection. The collection includes both real and virtual designs, providing an innovative approach to virtual try-on experiences. High-quality graphics and realistic displays of different clothing items give customers a better idea of how the fabric will look in real life. This makes the customer’s virtual try-on experience more immersive and engaging, enhancing brand recognition and sales.
Advantages of AR accessories try on technology
Interactive and personalized shopping experience
Customization is now a must rather than a nice-to-have. These days, people don’t like being treated like numbers. Customers want to believe that the company values and cherishes their purchase. Try-on experiences increase convenience and improve brand interaction, helping customers connect with the company more deeply.
Increased sales and fewer returns
Use of virtual try-on accessories can help cut down on returns and boost sales by letting customers see how products look in reality before purchasing them. This can reduce returns, minimize associated expenses, and redirect funds to revenue-generating activities.
Convenience and accessibility
Virtual try-on accessories make online shopping easier for everyone, no matter where they are or what physical limitations they have. This helps businesses reach a wider audience and grow their customer base.
Prospects in augmented reality accessories
Future advancements in augmented reality accessories will include more sophisticated AR glasses, better spatial mapping, improved social features, and wider integration in a variety of consumer and business applications. These innovations will enhance the opportunities and benefits of augmented reality accessories.
Conclusion
Augmented reality accessories are revolutionizing digital interactions by providing immersive experiences. These accessories let consumers interact with virtual information in realistic and engaging ways through VR headsets, AR glasses, or innovative apps. We at Kivisense provide various innovative WebAR solutions through sophisticated AR accessories. If you want to get AR solutions for business, feel free to contact us. We will be glad to help you.
