What is Augmented reality: a basic overview
Augmented reality is an innovative technology that overlays digital content like images, sounds, and other data into user’s real-world surroundings to provide immersive experiences. Due to its visual nature and interactive properties, it allows users to immerse themselves in realistic virtual experiences. The adoption of AR is rising across all industries, particularly E-commerce brands that are using this cutting-edge technology to enhance their marketing game.
According to Fortune Business Insights, the global AR market is expected to expand from $93.67 billion in 2024 to $1,869.40 billion by 2032, demonstrating a compound annual growth rate (CAGR) of 45.4% during the forecast period from 2024 to 2032. These figures show the future of marketing revolves around AR and we can expect to see countless innovative possibilities in the realm of metaverse.
15 Best Augmented reality cases to inspire you
Maybelline NY– the world’s largest AR mirror
Source: thework
Maybelline NY launched the world’s largest AR mirror at Gulliver Mall in Kyiv, Ukraine, to promote its Falsies Surreal mascara on 11th October 2023. The AR mirror had a screen size of 4,000 square meters (43,000 square feet). The innovative giant mirror lets visitors virtually try on the mascara via a kiosk, with their images displayed on the screen above. The campaign was a big hit and achieved 3 million organic views and mentions.
After the success of previous campaign, Maybelline returned to the same place in February 2024 for a Valentine’s Day-themed AR experience. This interactive experience allowed users to pose on the AR mirror and send real-time messages to loved ones. The AR-powered marketing campaign helped brand enhance its engagement and market visibility through immersive experiences.
Revolut’s ‘‘unlockable’’ Ultra AR activation
Source: adweek
In June 2023, financial app Revolut launched its new membership plan ‘’Ultra’’, with an engaging augmented reality experience in major European cities. Revolut created mysterious silver ‘Platinum Portals’ that allowed passers-by to scan a QR code at its base and unlock an AR display of the metal Ultra card.
Moreover, visitors could win a complimentary year of Ultra membership by sharing their AR moments through Ultra filter and tagging the official app. This helped brand to create a memorable launch and increase user engagement through social media integration.
Malfy Gin’s ‘’Escape to a Malfy World’’
Source: marketing beat
Premium Italian gin brand Malfy launched an AR experience that transports users to a virtual version of the Amalfi Coast. The campaign’s primary target was users aged 25-40 who were passionate about traveling and exploring new things in life. This provided the customers with a 360-degree immersive experience by blending real photography with imaginative visuals.
They could start the AR exploration by scanning a QR code on one of 300,000 bottles, OOH, and point-of-sale sites, or by following a URL or social post. The immersive AR experience lets users explore different botanical settings and take a selfie to capture their personal ‘Malfy Moment.’ The campaign has been shortlisted for the 2024 Campaign Experience Awards in the Virtual Experience B2C category.
Vodafone’s ‘’Elf and Seek’’ AR game
Source: adweek
Vodafone revived its popular ‘Elf and Seek’ AR game for the second time in a year at Christmas 2023, running from December 11 to 24. This interactive treasure hunt lets players use their phones to catch digital elves and win prizes through Vodafone’s VeryMe rewards program.
The interactive experience allowed users to engage with outdoor sites, social media, and custom cinema ads at Pearl & Dean Cinemas. Moreover, the game also featured DOOH screens in areas like London Westfield and Printworks in Manchester, where players could scan billboards to capture more elves. In 2022, more than 245,000 players caught 270,000 elves and claimed around 20,000 prizes.
LOEWE’s Qixi AR Celebration
Loewe launched an interactive AR experience to celebrate Chinese Valentine’s Day ‘’Qixi’’ in a unique and exciting way. This innovative experience was powered by Kivisense and included three exciting AR filters featuring butterflies, hedgehogs, and stars. One of the most liked filters, the hedgehog filter lets users interact with characters from the animated movie ‘’A Hedgehog’s Journey to Love”.
Using these love-themed filters, users can capture romantic pictures and videos with their loved ones. They can use dual-shot mode to create memorable romantic moments using hedgehogs as symbols of love. This engaging experience combines modern technology with Chinese cultural celebrations and provides users with immersive experiences.
DIOR Christmas AR Wonderland
DIOR’s Christmas AR experience takes users on an immersive and enchanting journey where they can explore a mesmerizing AR wonderland. By accessing the DIOR app’s “Christmas AR” section, users can scan the exclusive holiday packaging to unleash AR golden butterflies that dance around them. They can also capture exciting snaps with butterfly-filled AR filters through their front cameras.
The ‘’Dream Freeze’’ feature lets users take amazing selfies with radiant starlight filters. Moreover, they can also create personalized Christmas cards with voice or text commands to share the joy with friends and family. This Kivisense-powered campaign highlights the importance of innovative AR technology in marketing and creating a deeper bond with users through immersive experiences.
Chow Tai Fook’s Hearts On Fire AR Try-on
Chow Tai Fook’s Hearts On Fire collection has launched an AR try-on feature in their WeChat Mini Program that lets customers virtually wear jewelry before purchasing. This has made finding a perfect necklace or other jewelry piece quite easier. Customers can effortlessly try on exquisite necklaces, like the special edition Barre 520, from the comfort of their homes.
This realistic experience lets users see how each piece sparkles against their skin. Moreover, sparkling filters amplify the brilliance of diamonds, setting a romantic mood perfect for capturing that picture-perfect moment. Kivisense’s virtual try-on solutions can increase sales by up to 3.5 times. This reshapes how jewelry is sold and experienced online by making it more interactive and realistic.
Harry Potter AR Magical World
Harry Potter fans can experience the magical world of Hogwarts through Kivisense’s innovative AR solution. This experience takes users on a virtual journey of Harry Potter world where they can interact and engage with iconic locations, characters, and magical events brought to life by AR. Users can also watch the Hogwarts Express race and see their acceptance letter come to life through 3D technology. This beautiful blend of technology and storytelling makes the magic of Harry Potter more accessible and interactive than ever.
Huawei’s Future Home in Shanghai AR experience
Powered by Kivisense, Huawei’s ”Ten Days Later’’ Future Home in Shanghai features an immersive AR experience that showcases the use of advanced technology in home design and living. This experience lets visitors engage with futuristic home decorating concepts through Kivisense’s innovative AR technology. Visitors can open the Future Home AR mini-program and point it at Huawei’s Smart Home authorized store to see the dynamic and sophisticated AR effects come to life, presenting the building in an immersive and interactive manner.
Poly & Beijing Shijingshan
Kivisense’s innovative AR technology can turn real estate property viewing into an engaging adventure. Visitors can explore Poly & Beijing Shijingshan properties through immersive AR experiences. They can navigate through buildings alongside captivating digital elements like astronauts, flowers, and whales, all brought to life through AR technology. This seamless integration of technology, art, and urban landscapes turns ordinary cityscapes into exciting endeavors where visitors can engage with their environment in a truly imaginative way.
Frozen World exhibition at Chongqing IFS
Kivisense organized the ‘’Frozen World exhibition’’ at Chongqing IFS where our all-time favorite movie character Olaf makes a surprising appearance through AR technology. The interactive experience brings beloved snowman ‘’Olaf’’ to life where users can adjust Olaf’s position using their fingers and capture the perfect moment with him in just one tap. Moreover, participants can join a raffle to win exclusive merchandise. This beautiful blend of fun, creativity, and technology made the event highly engaging and immersive.
Watson’s X Soda AR Packaging
Watson introduced interactive AR packaging in collaboration with Kivisense to promote its new carbonated drink “X Soda”. When consumers scan the label with their smartphones, they can see detailed information about calories and nutrition pop out around the can in a magical way. This helps brand educate customers about nutritional values of the drink in an immersive way.
The campaign also features a digital model from Metaverse ‘’Imma’’, who interacts with users through AR technology, making their experience exciting and fun. The campaign helped brand to advertise the new drink by integrating engaging AR experiences and increasing brand’s engagement and visibility among customers.
Vogue’s 3D Virtual Fashion Show
Vogue hosted a virtual fashion show providing its viewers with an engaging AR experience. The Kivisense-powered virtual experience takes visitors to a virtual world filled with beautiful collections of famous brands like Burberry and MaxMara. Winter fashion products are showcased in a highly immersive environment using interactive avatars. Moreover, users can interact with the fashion elements in real-time which makes the experience more engaging and personalized. The playful nature of these interactions adds a fun layer to the traditional fashion show format and makes it realistic and interactive.
Canada Goose Virtual Showroom
Canada Goose collaborated with designer Feng Chen Wang to create a virtual showroom for showcasing their contemporary winter clothing collection in a virtual space. In this Kivisense-powered experience, customers can visit the AR showroom to check out the collection which includes both real and virtual designs. This provides an innovative approach to virtual try-on experiences. High-quality graphics and realistic displays of different clothing items give customers a better idea of how the fabric will look in real life. This makes the customer’s virtual try-on experience more immersive and engaging, enhancing brand recognition and sales.
Kivicube SLAM AR Placement
Kivicube SLAM (Simultaneous Localization and Mapping) AR Placement provides an innovative way to place home decor items and furniture models in user’s physical space. Users can browse and select furniture products from an online store and virtually place them in their desired area using their smartphones.
This gives them a hyper-realistic preview of how the product will appear and fit in their lounge or bedroom. This helps them analyze the space accurately and make better furniture choices. Moreover, the immersive experience enhances user’s confidence in product, leading to better ROIs and customer engagement.
Conclusion
Augmented reality is the future of interactive marketing and e-commerce brands have realized its role in shaping the brand image and enhancing its engagement through immersive experiences. Therefore, all the famous brands are incorporating AR and VR technologies in their business to improve their in-store and online customer base.
If you are an e-commerce brand and want to integrate innovative AR, VR, and AI-based solutions into your business, Kivisense is here to help you. Get in touch to achieve your e-commerce goals and make a mark in the realm of Metaverse marketing.
