What is augmented reality in print, and how does it enhance print media experiences?
Augmented reality in print is not just a technological advancement, but a transformation of traditional printing into an interactive experience. From simple invitations to the creation of three-dimensional previews through QR codes, this technology breathes life into static media, engaging users through AR-enabled devices. Many print publications are finding it hard to remain relevant. The integration of technology in every industry is forcing the traditional ways into a pit. However, with the advent of opportunities, it’s becoming easier to stay connected to consumers and understand how they like to read the news or open their invitations.How does augmented reality work in print media?
Something done in a technology-integrated way stays better in the consumer’s mind than in a traditional way. For example, if a user can foresee the interior of a car before its launch through digital print media, it would have a bigger impact on the consumer’s mind about purchasing and authenticity. The AR markers and triggers are linked to a specific media stored on a server or platform. The outdated experience is returning to trend through marketing opportunities presented in the print media. Many cloud-based solutions bring print material to life. This enthusiastic and colorful approach has helped improve click-through and conversion rates.Applications of augmented reality in printing
Product packaging with AR features
When consumers have more access to information through multiple channels, the idea of purchasing that product becomes more graspable. That’s where the product packaging comes in. AR triggers or markers can highlight the features of printed media like newspapers, invitations, brochures, etc. This innovative approach promotes the idea of something digital happening in seamlessly published content.Interactive AR cards
When it comes to interactive marketing, one of the most interactive ways of using print media integrated with technology is AR cards. The idea is to enhance the visual experience without cannibalizing the internet business value. So when we get to the drawing point of attention, it becomes easier to link the cards or invitations most closely.Augmented book covers and pages
An exciting way of making books a source of entertainment is by making them three-dimensional covers and pages. With the integration of AR elements, children’s books can have a 3D preview. Augmented book covers and pages can enhance learning and comprehension, from anatomical structures to interactive simulations.Interactive brochures and flyers
In this era of technology, a typical consumer would prefer to look at a different style of brochure and flyer. Besides the screen being used to show the topic of the news headline by pointing it on the screen, the idea of previewing 3D elements in real-time can make a promising impact.AR art prints
It’s an interesting fact about AR art prints that artists can continuously update their artwork without changing the physical artwork. Collectors of AR prints have adapted this dynamic to preview a fresh experience every time they point their phones at the digital innovation.Product catalogs with try-on features
Now, users can get a more exciting try-on experience through virtual showrooms. The functionality has increased the potential for product catalogs. Through virtual try-on showrooms, consumers can scan markers or triggers like QR codes for value-added content and educate the marketplace in a more advanced approach.Benefits of augmented reality in printing
Enhanced user engagement
Despite the significant challenges, the potential of augmented reality for print media is immense. Companies like ADOBE and Connotate are exploring collaborations with AR platform providers, aiming to simplify technological integration and make it more customer-centric. This approach holds the promise of significantly enhancing user engagement in the print media industry.Gamification of printed content
When the content has some added features of games like rewards, points, leaderboards, and challenges, it makes reading content more of an interesting experience. Before the advent of AR in any print media, the games were 2D, like crossboards or puzzles. It was still an interesting approach, as many users were attracted to finding the results. Now, AR adds colorful features, makes it more of a building community, and helps increase commitments between customers and the print industry.Immersive advertisements
The interactive experience of integrating static print media with leveraged AR technology helps achieve immersive advertisement marketing. This type of marketing is solely based on the 3D approach, bringing the product or brand to life with digital elements. With a lasting impression made through storytelling, the conversion rate increases with 3D immersive advertisements.Increased brand recognition and visibility
Print media, with its tangible nature, has always been a powerful tool for connecting with consumers and understanding their preferences. The integration of 3D elements into brochures and invitations through augmented reality is a focused yet complementary way of enhancing brand recognition and visibility, reassuring the effectiveness of print media in the digital age.Use cases of augmented reality in printing
AR BOOK
Reading the encyclopedia has been easier. This AR-powered encyclopedia is only a touch away from previewing your phone’s fun, historic elements. By scanning the phone on the encyclopedia, anyone can view the pages with colorful popping out and useful information ready for a quick read. Not only does this attract users needing more time to read the whole book, but it also adds value by uncovering the mysteries of cultural treasures.Interactive AR cards
The digital world is evolving, and not just the systematic approach, but the brands are instilling this into their AR invitations. The AR Invitation Card for L’Oreal Paris RevitaLift Cream is not backing down. By scanning the card on the phone, many elements pop up. This innovative approach visualizes the new lift cream launched by the brand. All the ingredients pop out, too, for a better understanding of how it will help the skin get a plumper, smoother, and younger look.
Technological innovations continue there. Anya has something up her sleeves too. The groundbreaking technique offers Anya AR cards where Anya steps into the world. With digital elements popping out, anyone who loves anime would love to grasp the colorful constituents.
Merry Christmas from Kivisense Cube digital AR cards. Scan your phone on the cards and get a colorful wish from the ones who sent you the AR Christmas card. Not only does the falling snow make it very innovative, but the Christmas tree reminds you of the importance of the event.
AR Gifts
Who doesn’t love the blooming flowers of spring uprooting from winter snow? The new AR gifts for the arrival of spring are perfect for someone who wants to be reminded about spring blossoms. Scan the card on your phone and get the ultimate design of a flower popping out with butterflies to witness spring colors.
AR Packaging
AR packaging is becoming more fun now with Watson’s X Soda, which Brings Calorie Labels and Digital Humans to Life. Now, users can scan the QR code, also known as the AR marker. Scanning will reveal all the calories and nutrition in the drink. This Watson drink is perfect for those managing their diet and being more careful about what goes inside the body. All this will be revealed by the digital model Imma from the metaverse, bringing digital humans to life.
Source: Kivisense YT
Anyone with a phone screen can make their cocktails at home. Yes, this has become true with Baijiu Cocktails in AR. Scan the Luzhoulaojiao Collection bottles and follow the steps to get an immersive augmented reality experience of making your own drinks. Whisk a few bottles and party with your friends.
Source: Kivisense YT
Conclusion
Getting a grasp of print with the addition of technology is an innovative approach used in print media. Pioneering technology now adheres to cutting-edge revolutionary techniques of adding automation and digital elements. It is becoming more advanced with promising AR companies like Kivisense. We are the revolutioners of augmentation and planning to bring this technical knowledge into every industry. From fashion try-ons to virtual showrooms, we have pioneered it all. Connect with us today to take your brand on a revolutionary level.
