China’s ‘Black Friday

‘Double 11’ 2024: Insights and Facts for Brands at China’s ‘Black Friday’

The Ultimate Chinese Shopping Spree Celebrated annually on November 11, Singles’ Day has become one of the largest shopping events globally. In 2023, sales reached an astonishing ¥1138.6 billion (approximately $160 billion) in gross merchandise value (GMV), far surpassing Amazon’s Prime Day by more than 10 times and nearly tenfolding U.S. spending on Black Friday. This year, Tmall kicks off its pre-sale on October 14 at 8 PM. Notably, 2024 marks the longest pre-sale period yet, generating significant anticipation even…

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