Shanghai, November 5-10, 2024 – The 7th China International Import Expo (CIIE) is in full swing at the Shanghai National Exhibition and Convention Center, bringing together approximately 3,500 exhibitors from 129 countries and regions, including 297 companies from the Fortune Global 500. This year’s event has showcased over 400 new products, technologies, and services, making it the most expansive and diverse CIIE to date. On November 10, the expo concluded with active transactions, reaching $80.1 billion in intended deals.
In the National Exhibition Pavilion, 77 countries and international organizations from five continents presented a rich tapestry of cultural and technological displays across 30,000 square meters. Each booth highlighted unique national elements, blending culture, heritage, and technology, drawing in large crowds with over 200 live activities and offering a deep dive into each country’s advantages across various fields.
Kivisense at the CIIE Signing Ceremony
Kivisense made a significant impact at this year’s CIIE, joining major brands such as L’Oréal, BMW, and HSBC on stage at the Exhibitor Alliance Conference. As a pioneer in AR and AI technology, Kivisense showcased its flagship solutions: the Kivicube platform, AR virtual try-on technology, and AI-powered virtual photography.
Kivisense CEO Steven Zhang also presented Kivi CMS to a captivated audience, discussing its innovative capabilities at the expo’s dedicated Incubation Zone.
“Our CIIE presence this year has been our most exciting to date,” remarked Vincent Boinay, President L’Oréal North Asia and China CEO, during his keynote.
Jean-Paul Agon, Chairman of L’Oréal, added, “Investing in China is investing in the future,” emphasizing L’Oréal’s commitment to China during their opening ceremony.
Kivisense’s interactive AR display in the Innovation Incubation Zone (Hall North, NC-06) drew massive crowds. Visitors could engage with exclusive CIIE-themed AR experiences, capturing interactive photos and even creating custom AR passes. The unique installation attracted attention from mainstream media, including CCTV, as well as international embassy representatives from France, Fiji, Chile, Korea, Japan, and Hong Kong.
In-Depth Discussions on the Future of AI Empowerment
Kivisense has been a consistent participant at CIIE, hosting panels and inviting industry partners to showcase their innovations together.
On the fifth day of the expo, November 9, Kivisense CEO Steven Zhang a panel discussion in the NH North Panel Stage, a core exhibition area of the North Pavilion at CIIE, spanning over 30 square meters.
Craftsmanship versus AI
This roundtable, titled “Craftsmanship or AI: What’s Your Preference”, brought together Shen Jingjing, Trajectry Consulting Director, Michael Li, a leading figure in AI and ecosystem investment, and Wang Zhen, Founder of ARTech and Cross-Industry Art Tech Innovator
At 10 a.m., the panelists—pioneers in AI technology—delved into AI’s impact across data security, labor, consulting, art, and daily life in China. The session drew a large audience eager to learn and exchange insights, resulting in a packed room. Here are some key insights shared by the panelists:
- AI in E-Commerce and New Retail: Steven Zhang, Kivisense CEO and panel moderator, highlighted how AI is transforming e-commerce, especially during major events like China’s “Double 11” shopping festival. Kivisense’s AI tools enable enhanced virtual photography, product imagery, AR try-ons, and 3D interactive experiences, driving increased engagement and conversion rates. Zhang noted that Kivicube, China’s first low-code AR creation platform, empowers brands and creators by significantly reducing technical barriers.
Kivisense AI Virtual Photoshoot Powers YSL Beauty to Top Spot in Tmall’s Double 11 Presale
- AI in Consulting: JINGJING SHEN of TRAJECTRY discussed how AI is revolutionizing consulting through advanced automation of unstructured data, making it a powerful tool for data-intensive firms. AI-generated content (AIGC) has become an innovative support for brainstorming, data analysis, and tracking market trends, significantly improving productivity, reducing costs, and freeing teams to focus on innovation and brand development.
- AI in Artistic Creation: ARTech’s Zhen Wang shared how AI is reshaping the art world by enhancing efficiency in data visualization and graphic production. With AI, artists can experiment with styles, generate complex designs, and rapidly iterate ideas, expanding the possibilities for artistic expression and merging art with cutting-edge technology.
AI Data Security and Virtual Human
Applications: Michael, Head of Eco Investment of a giant AI company, discussed the importance of data security and how AI is used to filter sensitive content. He also introduced AI-driven virtual human projects, which have been applied across various sectors, including virtual concerts that bring emotional value to the public. He highlighted ongoing efforts to merge AI with XR technologies, such as innovative products like mobile photo frames and AI-powered coffee machines that offer consumers unique and personalized experiences.
New Experiences with AR at CIIE
Navigating the sprawling 360,000 square-meter “Four-Leaf Clover” CIIE venue has become easier with the introduction of AR digital navigation. By selecting desired destinations within the “Navigation” menu, visitors can access precise directions to booths, restrooms, and facilities. The “In-Venue Navigation” system recreates the center’s layout, providing clear routes to chosen locations, while the “AR Real-View Navigation” option displays live directions and targeted booth locations.
For this year’s CIIE, Kivisense also launched a special AR badge template. In just two minutes, users can create their own limited-edition AR badge on the Kivicube platform and experience CIIE-exclusive AR effects through Kivisense’s AR mini-program. Visitors can even capture memories at Kivisense’s CIIE-exclusive photo wall, making their experience unforgettable.
Kivisense’s presence at the CIIE underscores its technological strengths in AR and AI. If you’re interested in our AI-driven solutions, exploring the Chinese market, or participating in future CIIE events, we invite you to connect with us and open new doors to the smart era. Follow our updates for more exclusive news and insights!
