The "DepARture to Rewards" AR & VR Journey at Hong Kong International Airport

AR Gyroscope Activation: The introduction of AR gyroscope activation in the “DepARture to Rewards” campaign revolutionized user engagement and yielded substantial impacts on campaign results. The innovative activation mechanism, initiated by users clicking on the Hong Kong International Airport AR experience entrance, not only facilitated a seamless transition into a 360° immersive VR experience but significantly contributed to heightened user participation.

Innovation Virtual Skydiving Sensation: Elevating User Experience The incorporation of the virtual skydiving experience proved pivotal in enhancing user engagement. By providing users with the exhilarating sensation of freefalling within the dynamic VR environment, the campaign created a memorable and emotionally resonant experience. This innovative feature not only captured users’ attention but also contributed to prolonged interaction times, fostering a more profound connection between the audience and the campaign content.

Interactive Distance Gaming: Gamifying Engagement The gamification of the virtual experience, particularly the 15-second treasure hunt beneath the Eiffel Tower, played a crucial role in keeping users actively involved. This interactive gaming element not only added a layer of enjoyment but also increased the time users spent with the campaign, resulting in higher levels of overall engagement. The impact was reflected in increased user satisfaction and a more positive perception of the campaign.

Surprise Rewards from Treasure Hunt: Driving Offline Consumption By offering exclusive reward gift boxes containing discount vouchers for airport mall stores, the campaign not only incentivized user participation but also strategically drove traffic to physical stores. This direct correlation between digital engagement and offline consumption marked a substantial success, showcasing the campaign’s effectiveness in translating virtual experiences into tangible, real-world benefits.