What are Hologram Ads?
A hologram produces three-dimensional images from a pattern interference produced by two or more split coherent beams of radiation from a source, which is mostly a laser beam. The image formed can be viewed from any angle without the need for any specific equipment. Furthermore, the images formed have the same proportion of depth, parallax, and other properties of the original object. There are a few types of hologram projection techniques, such as the pepper’s ghost technique and volumetric display. Pepper’s ghost technique, first described in 1584, gained popularity for theatrical use by John Henry Pepper in the 1860s. The illusion takes place when an image is reflected at an angle of 45 onto a transparent screen, making viewers feel the image is real and has depth. This technique is not considered a true hologram, as it is not viewable when the crowd is mobile.
source: Joshua Ellingson, YouTube
Volumetric display is another example of a three-dimensional image. The volumetric projection technique is a little more technical than the pepper’s ghost technique. It uses multiple light sources or specialized optics, and combining these sources with the projected light produces an image that has dimensions and various viewing angles.
the L’Oreal AR-enabled invitations promote their RevitaLift Filler Revolumizing Cushion Cream, featuring 3D artwork in AR. The product is designed to give the skin a plumper, smoother, and more youthful appearance, aimed at maintaining a youthful glow, like skin in its 20s. The invitation uses hologram ads to enhance the experience and showcase the product’s features in a visually engaging way.
Benefits of Hologram Ads
Boosts Brand Reach and Visibility
The goal of the ads is to increase the reach and recall of the brand. There are many ways to achieve this and, memorable visuals and images are the more trendy and new ones. Hologram ads are more eye-catching and neat to the viewers. This three-dimensional way of marketing has certainly helped brands open doors to new customer bases and attract a lot of attention.
Enhanced Engagement
Let’s face it, the traditional ads and flat visuals have become boring. The three-dimensional ads provide more opportunities for brands to play with creativity, creating a strong and lasting impression on the viewers. These realistic ads communicate better with the customer base and carry a “wow” factor. The customer can easily retain or recall the important information that the brand wants to preach.
Effective Marketing
Holographic AR technologies are being used in marketing to create new and exciting campaigns that will attract more people. Hologram ads are now considered the best option for marketing or advertisement due to their realistic appearance that traditional ads lack. The visuals allow customers to imagine the product more accurately or practically, making them more prone to buying the product.
Applications of Hologram Ads| Integration in Modern Society and Businesses
Holographic ads are being favored more and more by brands due to their appeal. These immersive ads are now being incorporated into modern society and businesses. Many businesses have announced to release of their new product along with holographic ads to expand their customer base.
Holographic ads are being used in many industries. Below are some along with the references.
Hologram Ads for Retail
Holograms are a new way to market and sell retail products. Retail stores can use holographic displays to showcase their products through interactive experiences. These displays make products look like they are floating in the air. Users can not only visualize the digital visuals, but also interact with these dynamic displays. This captures the eyes of the viewers and they spend more time interacting with the products. Brands get more engagement and viewers more fun and enjoyment.
Ulysse Nardin, in-store display
Holograms have now started being integrated into in-store displays to provide better visualization of the products. For example, the ULYSSE NARDIN collaborated with Kivisense to create a hologram showcase that offers consumers the experience of wearing luxury timepieces through visual representation. The traditional blending of craftsmanship with modern digitization has sparked attention among shopping enthusiasts. Now users can purchase timeless watchpieces from the ease of their homes through hologram try-ons.
Hologram for Fashion and luxury brands
Fashion brands are adopting the trend of AR holograms to improve their buyer experiences. Holograms offer a bold and disruptive way to increase customer engagement in online and offline fashion stores. These AR-powered holographic ads have the power to create a “wow” effect on customer’s mind. Also, users can easily get holographic displays and digital experiences using their smartphones without any heavy gadgets. In this way, hologram ads not only improve fashion experiences for customers, they also improve brand engagement and product sales through interactive experiences.
For example, Hugo Boss, for their Spring/Summer 2024 collection, displayed 20 meter high holograms of supermodel Gisele Bundchen and actor Lee Min-ho in London. Both models were wearing pieces from brand’s latest campaigns. The activation was displayed at famous places like Tower Bridge. SVP of global marketing and brand communications at parent company Hugo Boss, Nadia Kokni said, “We were thinking about what we can do to disrupt the scroll and change the story a bit. Holograms make you do a double take; it’s familiar but a little disconcerting”. This shows how holographic displays can benefit fashion sector through some new and trending experiences.
Holograms for Public displays
The biggest-ever Hypervsn Holographic display happened in Sphere in Las Vegas. This immense experience left customers shocked with three-dimensional holographic displays projected with high resolution. The promising representation of the holographic approach on large-scale public displays further pushed the boundaries of experiential marketing and entertainment in Las Vegas.
Education
Hologram ads have helped engage students in three-dimensional models of complex subjects specially in medical imaging. From anatomy to engineering, virtual manipulation, and exploration fosters better retention with a deeper grasp of abstract concepts.
For example, hologram glasses in medical practice help doctors interact with the body of the patient in real time. Besides that, the lessons become more engaging and accessible, especially in subjects requiring hands-on learning.
Reforming Ads and Marketing: What to Expect Further?
Holographic ads have revolutionized, and refined ads and marketing. Holographic ads can be paired with several advertisement forms such as AR ads, CGI, and DOOH ads to create unreal images that will catch more attention.
Holographic ads along with the DOOH ads create virtual realistic three-dimensional images on billboards and buildings, striking the passers with spectacular and engaging images. Holographic ads combined with AR create amazing marketing campaigns and enhance the novelty of the brand. Another example is the use of CGI along with holograms to produce stunning scenes that won’t be captured by cameras easily.
One thing is for sure these immersive ads have brought real creativity and technology into ads and have reformed the marketing industry. With the evolving technology, the possibilities for innovations are endless. While still in the early stages, there is a lot more to be desired and marketers are constantly working to give their brand the novelty factor.
Holographic ads have pushed the boundary with their stunning and vivid advertisement and customer experience. It has opened doors to more customer-friendly interactions; however, this can still be improved. For example, these ads can be paired with AI to enhance interactivity. This combination can help resolve customer queries instantly and can ensure smooth interaction. Furthermore, it can give customers personalized inputs, providing a lively experience.
Conclusion
To conclude, it is certain that hologram ads are the present and future for promoting various businesses and industries. Countless brands have switched over to this immaculate form of advertisement marketing to provide their new and loyal customer base with a discrete and vivid experience while exploring the creativity of their ideas.
Kivisense is determined to provide you with the best hologram ads and help ease your confusion about dwelling on the future of advertisement. Apart from our work, our team is also very helpful and can handle any situation- leaving our customers satisfied. Come to Kivisense today!
