Introduction
Nowadays, wherever we look, we find visual images grabbing our attention. So, the question arises: How can companies cut through the noise and make an impression? The answer lies in key visual design. They give every brand a unique visual identity. This boosts brand recognition and helps customers connect with it through visuals.
A good key visual can make your marketing campaigns pop, whether it is for a social media ad, website banner, or any event backdrop. Moreover, AI automation tools have made this easier than ever. You can create brand or campaign-specific visuals, with a high degree of personalization and interaction, with quite less hassle.
What is a key visual design?
A key visual is the core design motif that conveys the message of a marketing campaign. It is the very first thing about a brand or product that customers see. It sticks in their minds and acts as the ‘’face’’ of the marketing campaign. A well-curated key visual design helps people recognize and remember a brand immediately. It helps the companies build a positive and strong brand image against the competition. This shows that a key visual design has the power to impact how the audience perceives a brand or campaign and invites them to come and engage with it.
The role of key visuals in branding
A key visual design serves as the bedrock of a powerful and cohesive brand identity. It can boost brand recognition and positively shape a brand’s image. It evokes interest and empathy among customers and ingrains the brand in their minds through catchy visuals.
Moreover, it is helpful in catching the eyes of today’s generation, who have quite short attention spans. An attractive key visual design can catch their attention quickly before they scroll away. This encourages them to stop, have a look, and interact, especially the people who don’t have time to read. That’s how a good key visual can boost the impact of your marketing efforts.
Components of an effective key visual design
Typography
Typography includes choosing and organizing fonts for your key visual design. It can increase the readability and legibility of the content. Therefore, go for the fonts and typography that match your design theme and convey it in a simple and understandable manner.
Color
Colors play a big role in deciding how your brand’s message will come across to the customers. The right colors can create a visual hierarchy and evoke emotions. So, choose colors that match your brand identity and design goals. This will make your key visual more meaningful and expressive.
Imagery
Source: Huawei
Imagery includes pictures and graphics to support your campaign or product. These help you communicate without words and convey your message more effectively. Adding realistic and high-quality images and video content gives viewers confidence and makes your brand reliable.
Brand Elements
Source: luxuryfacts
Adding brand identifiers like your brand logo or tagline to key visual design makes it easily identifiable. It improves brand recognition and helps viewers recognize your brand immediately when they see the visual.
AI in Key Visual Design: Revolutionizing Creativity
Source: smallbusinesscoach
Benefits of Using AI in Key Visual Design
Using AI for designing key visuals brings a ton of benefits for marketers and brands. By automating the visual content generation, you can plan and generate key visuals the way you want. AI lets you personalize the visuals for your marketing campaigns, social media posts, or website banners. You can get professional-grade and realistic key visuals with little or no effort.
Furthermore, AI-generated key visuals provide consistency in branding and storytelling. You can use a single model image to create multiple visuals for billboards, social media, or websites. This creates a consistent brand image in the eyes of customers and boosts brand recognition. Thus, using AI for key visual generation is a cost-effective yet highly beneficial solution.
Best Practices for Designing Key Visuals with AI
Source: LinkedIn/Kivisense
YSL Beauty topped the Tmall beauty sales leaderboard during Double11 in China. During this biggest shopping event, YSL Beauty achieved amazing results by using AI-generated key visuals. The prestigious beauty brand collaborated with Kivisense to achieve a visual update for hundreds of KVs across all major e-commerce platforms.
AI-powered photoshoots boosted YSL’s production efficiency by 75%. The Kivi 3D digital asset system helped the brand save on costs by up to 65% and reach big e-commerce platforms like Tmall, Taobao, JD, and WeChat effectively. These figures show how using AI for generating key visual design can elevate your rankings to the top.
How AI-powered key visuals can be used?
Brands and marketers can use AI to generate visuals for different marketing needs. AI-powered visuals can be customized and used for marketing campaigns, website banners, product-display pages, social media posts, and event backdrops.
Plus, you do not need to create multiple images for every platform individually. Just a single image model can be used to generate images for every type of marketing requirement, be it for print media or digital platforms. The use of AI tools leads to the creation of stunning graphics that are sure to catch the eyes of beholders on every platform.
Design your key visuals with Kivisense
Visual marketing has become an important niche to get user engagement through visual content. Key visuals are the prime example of this. Now, the question is how to generate impactful key visuals. Usually, you need to have fine graphic designing, rendering, and photography skills to do that. However, the use of AI has completely changed the dynamics of visual content generation. Now, you can create highly personalized key visuals using AI tools in seconds.
At Kivisense, we provide effective marketing solutions for e-commerce brands using innovative techs like AR, VR, and AI. Get in touch to level up your marketing game with high-quality AI-generated key visuals.
