Kivisense and DeepSpring Group Showcase the Power of AR and AI in Ecommerce to California Treasurer Fiona Ma

Chengdu, September 8, 2023 - Kivisense had the honor to deliver an enlightening presentation to California State Treasurer Fiona Ma
Chengdu, September 8, 2023 – Kivisense had the honor of being invited by its partner, DeepSpring Group, to deliver an enlightening presentation to California State Treasurer Fiona Ma and her visiting delegation during their recent visit to Chengdu. The presentation centered around thevirtual tryon project by renowned US ecommerce giant TTDeye. Kivisense’s Marketing Manager, Caroline Yuan, provided an exploration of AR’s diverse applications in the realms of ecommerce and digital marketing. Treasurer Ma displayed genuine interest in the development of AR technology and, beyond cosmetic lenses, actively engaged with practical applications, including virtual shoe and clothing try-ons, marveling at the boundless potential of AR and AI.

In this eagerly anticipated meeting, Kivisense showcased TTDeye’s virtual try-on project, which leverages state-of-the-art Augmented Reality (AR) technology to enable users to virtually try on cosmetic contact lenses before making a purchase. Users can experience real-time simulations of different styles, colors, and sizes of cosmetic lenses, all from the convenience of their mobile devices or computers. This not only empowers consumers to make more informed decisions but also enhances their confidence in their choices. Treasurer Fiona Ma expressed strong interest in this project, recognizing its capacity to revolutionize the e-commerce industry through innovative AR applications.

Kivisense delivered a comprehensive overview of the versatile applications of AR technology in ecommerce and digital marketing. She emphasized AR’s ability to provide immersive shopping experiences, highlighting the virtual tryon of shoes and clothing as examples that elevate the joy of shopping while reducing the likelihood of returns, ultimately boosting customer satisfaction and increasing sales conversion rates. Her profound interest in the potential applications of AR and AI technology for  shoes and clothes was palpable, and she was genuinely impressed by how these technologies are poised to usher in revolutionary changes in the realms of ecommerce and digital marketing. She underscored the importance of innovation and technological advancements in maintaining competitiveness in today’s digital age. The collaboration between Kivisense and DeepSpring Group was recognized as a significant step in that direction.

We are deeply honored to have had the opportunity to unveil the limitless potential of AR and AI technology to Treasurer Fiona Ma and her delegation. We eagerly anticipate further collaboration and cooperation in California as we collectively open doors to new possibilities for Kivisense’s future development in the state.

About Kivisense: Kivisense is a company dedicated to AR technology and application development, committed to providing innovative AI & AR Martech solutions for the ecommerce and digital marketing industries. Our mission is to transform consumer shopping experiences through AR technology, enhance brand visibility, and foster sales growth. We extend our gratitude to DeepSpring Group for their collaboration, which allows us to innovate further in this field, and we look forward to exploring new avenues of partnership and development in California.
For further information, please contact: info@kivisense.com

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