What is a virtual engagement ring try on?
A virtual engagement ring try on is a digital process in which customers can try on their engagement rings virtually. They can try out various ring designs, sizes and stones etc. Many websites and apps offer ring try on features.
Buyers need to share an image of their hands to try-on various ring sizes and styles. This helps the users to visualize a realistic display of their engagement ring on their hands. They can view how various rings will look on their hand before making a final decision.
What is the technology behind virtual try ons?
Virtual ring try ons use a combination of many advanced technologies. These include augmented reality, computer vision and 3D modeling. The software monitors your hand movements and tracks the position and direction of your finger using computer vision algorithms. Then, it creates a 3D model of the engagement ring and overlays it on your hand in real time.
Computer vision is the domain of artificial intelligence that helps computers analyze real-world visuals. Virtual engagement ring try-ons use computer vision algorithms to identify and track your hand, creating a seamless and realistic experience.
After creating a 3D model of the engagement ring, the software overlays it on your hand using augmented reality. Augmented reality improves perception of reality by adding virtual elements.
How virtual try-on technology is impacting the jewelry market?
Virtual engagement ring try-on technology has enhanced the marketing game of jewellery market. It gives the customers more options to explore and decide. It has also improved the advertisement and interaction approaches of jewelry brands with buyers. Moreover, customers do not need to physically visit the jewelry stores. They can carry out the try on process from the comfort of their homes. This makes the engagement ring buying process more convenient and fun.
source: Chaumet, AR try-on powered by Kivisense
Benefits of virtual engagement ring try-on process
Improved user experience
Augmented reality enabled try-on technology allows the customers to virtually try-on the rings from their own space. Users do not need to physically go to the store or market and can get a realistic glimpse of ring on their hand easily. This is specifically important for wedding and engagement rings. It is because they are worn more frequently, so the best size and convenient design is necessary.
Customer satisfaction
Augmented reality try-on technology makes buyers feel more confident in buying rings, whether they’re expensive or not. Visualization of a realistic ring model helps them relate and match it with other jewelry items. This leads to enhanced customer satisfaction and informed purchases.
Less return rates
There are high return rates in the jewelry industry due to fitting and style concerns. But with virtual try-on technology, customers can get a glimpse of what size and style will suit them. As a result, customers become happy and satisfied with their purchase and return rates are reduced.
Personalization
Virtual ring try-on technology lets the customers customize rings according to their preferences. Customers can experiment with different styles, metals and gemstones. Hyper-realistic visualization and AR allow customers to add important symbols or inscriptions to their rings. This helps the customers design and try a ring that truly reflects their taste and personality.
Cost effective
Virtual ring try-on technology reduces display related expenses required to maintain things at a physical outlet. Virtual try-on eliminates the need for expensive samples and display windows. Moreover, customers do not need to visit the store physically, saving them time and money.
Enhanced brand visibility
AR ring try-on technology can be an effective marketing strategy in e-commerce. Businesses can share their innovative online shopping method on social media platforms to boost their visibility and reputation. For example, Dior makes social media masks so people can visualize the brand’s products on them. This increases the exposure to their products and enhances brand awareness.
Steps involved in virtual ring try-on process
Select the right virtual try-on platform
The first step in virtual ring try-on is choosing the right platform. Multiple apps and web pages offer hyper realistic try-on experiences. Always choose a platform that offers a wide variety of rings, realistic visuals and user-friendly interface.
Ensure accurate ring size
When using a virtual ring try-on, it is very important to make sure that the ring size is correct. Many try-on apps provide a rough idea of the final size and look of the ring. But a proper fit requires a precise ring size. Many brands offer virtual ring sizing features for their customers.
A professional jeweler has the knowledge and equipment to precisely measure your ring size. So, you should get your ring size measured from them. It will provide a realistic and precise virtual engagement ring try-on experience.
Carry out the virtual ring try on process
Find a well-lit area that resembles natural lighting conditions. Wash and clean your hands before starting the process. Also, remove any other ring or jewelry piece on hand or wrist. You can use the zoom feature to see the ring features in detail. This gives a better view of the ring’s design, gemstones, and other small details. You can also save the try-on images to watch and compare it later.
4 Best examples of virtual engagement ring try-on jewelers
Tiffany
Tiffany & Co. is famous for its blue boxes and classic jewelry. It has adopted augmented reality to make its shopping experience more sophisticated. Its mobile app provides an AR try-on option to check their engagement ring collection. This allows the customers to experiment various designs and cuts on their hands. Moreover, customers do not need to physically visit their outlet, which makes their shopping experience more convenient.
Hearts on fire
Hearts on fire is a famous American diamond brand. It has introduced a virtual try on feature for its stunning jewelry pieces, specially engagement rings. Customers can use AR magic mirror at pop up events and WeChat mini program to try-on their ring collection. This gives them a realistic view of how the ring will appear in their hands in reality.
Chaumet
Chaumet has a cool virtual try-on feature that allows you to select any ring from their beautiful engagement ring collection and visualize it in 360-degree using your mobile’s camera. This interactive experience helps you visualize how the original ring will appear on your hand in real time. You can virtually try-on various ring models and find the perfect engagement ring for you.
Bulgari
The Bulgari’s AR experience brings Rome’s elegance to customers fingertips. Users can virtually try on Bulgari’s finest accessories using AR try-on technology, enjoying its rich legacy and exquisite designs. This feature increases the appeal of Bulgari pieces and makes luxury affordable.
Future prospects of virtual ring try on in jewelry market
With the latest developments in AR and VR technologies, virtual try-ons will reach a whole new level of sophistication. In future, users will be able to try-on engagement rings in a virtually created environment. This will make the shopping experience more immersive and exciting.
Moreover, AI integration will make try-on technologies more personalized for its users. AI algorithms can help them get the perfect ring by evaluating their size and shape of hands and personal preferences.
Conclusion
The trend of virtual jewelry and ring try-on is growing day by day. More and more jewelers are adopting virtual ring try on technologies due to their promising features and benefits. If you are a jeweler and want to level up your marketing game, get in touch with Kivisense. We offer ultra realistic try-on solutions that provide the users with an immersive and exciting try-on experience.
