What is a virtual photoshoot?
In today’s era of remote collaboration, where we can virtually do anything, the trend of virtual photoshoots is getting quite popular. Virtual photoshoots are a type of photography in which pictures are captured virtually instead of in person.
In virtual photoshoots, people don’t need to go to studios and can collaborate with photographers through webcams and smartphones via video conferencing tools. The virtual photographer will use 3d models to generate product key visuals.
Virtual photoshoots are an innovative way to capture images that is quite convenient, cost-effective, and time saving. Let’s explore how this innovation is making waves across the marketing and advertising sector.
Virtual vs. traditional photoshoot: what is better?
If we look back, traditional photoshoots were quite a hassle. They needed a good budget and a long list of settings to capture product images. But the use of AI-driven virtual photography has made this process much simple, smooth, and time-saving. You no more need to hire a team of professional models, stylists, and photographers, which means you can save labor costs.
Also, you can say goodbye to renting or buying expensive photoshoot equipment like cameras, lights, and props. This not only makes image generation easier, it also streamlines the editing process. You can edit and customize images to meet your specific marketing needs and get the perfect shots in seconds. Plus, one more thing is you do not need to worry about bad weather ruining your shoot. This is because you just don’t need to go out at all and manage the whole process from your space very easily.
How does a virtual photoshoot work?
Virtual photography basically involves generating product images based on 3d models. First, we create three-dimensional models of products by the use of CAD design software and 3D modeling tools. Then, we place these models in virtual studio where we customize them according to the marketing requirements of brands. Different AI-generated backgrounds can be used to make the final images more brand-specific and realistic.
After customizing backgrounds, we adjust their lightening and textures, so they can appear more lifelike. In the final step, we will render them using a 3D rendering tool. And that’s it. Your high-quality and customized images are there. Just contact Kivisense and get your brand-specific marketing images without much hassle, saving your time, budget, and resources.
Applications and Use cases of virtual photoshoots
Marketing purposes
Virtual photoshoots are the best way to market your products. When customers intend to buy a product online, they want to see all of its details through images. Therefore, providing high quality product images is necessary to satisfy them. But, it needs a lot of time and money with traditional photoshoot methods.
Virtual photoshoots make this challenging task easier by providing high resolution 3D pictures of products quickly and economically. Moreover, integrating AI tools in virtual photoshoots can lead to highly engaging and interactive product images. This enhances brand engagement and improves conversion rates.
For example, During the 2024 Double Eleven shopping festival, Kivisense helped YSL beauty with complete visual design services through an AI-powered virtual photoshoot. This included the development, creation, and implementation of window display images and product detail visuals. We designed the initial concept and executed it brilliantly to create consistent and impactful visuals for the brand. These visuals helped the brand to top the Tmall beauty sales leaderboard for cosmetics and beauty products sales during the phrase 1 PR. This shows how visuals can strongly impact your rankings, sales, and revenues. You can also contact Kivisense to achieve high rankings and boost your ROIs greatly.
Product photoshoot for e-commerce
The trend of virtual photoshoots is increasing in e-commerce sector day by day. Businesses are using this innovative photography method for generating high quality product images to use on various advertising platforms and websites.
Virtual photography uses latest AR and AI tools to make the product images more customized and interactive. This helps them connect with customers in an engaging way and broaden their reach in e-commerce market.
AI-powered Virtual Human Photoshoot
Kivisense also offers AI-powered virtual human photoshoots where you do not need to hire models or arrange a shoot scene. It uses AI-generated lifelike human models to create high-quality marketing visuals without any high production costs and resources. These virtual human models can have customized poses and expressions according to the shoot requirements. Moreover, you can easily match models with different clothes, settings, and backgrounds to meet the product and localization needs.
Reasons why you need to choose a virtual photoshoot?
Convenience and fast
The ease and convenience that virtual photoshoots offer are some of the major reasons behind their growing popularity.
From booking to photoshoot, all the steps are managed smoothly. Moreover, your team will feel more comfortable in your space, leading to natural poses and expressions. You can give instant feedback and directions to get the desired results without the back and forth hassle of traditional shoots. This makes your photoshoot process more enjoyable and stress free.
Photorealistic visuals
Virtual photography produces high quality visuals that are professionally captured and edited. This is especially important for brands in product marketing and advertisement. A study by MDG advertising reveals that, before making an online purchase, 67 % of customers want to see clear and detailed images of the product that accurately highlight all its features.
This makes virtual photoshoots an integral part of e-commerce marketing strategy. Brands can get high quality visuals of their products, ensuring they appear best before customers. This will boost their sales and enhance brand visibility in market.
Cost-effective
Virtual photoshoots are very cost-effective in comparison to traditional shoots. There are no expenses related to studio and equipment rentals, props, and travel. All you need to have is a smartphone or webcam, and a stable internet connection.
Moreover, virtual photography also uses AI programs to produce lifestyle scenarios with a product in a realistic environment. This levels up a brand’s marketing strategy and makes product display more interactive and engaging. They don’t need to spend on costly advertising campaigns to attract customers, saving them bucks in the long run.
With Kivisense-powered virtual photoshoots, brands can save production costs up to 65%. Our Kivi 3D digital asset management system has helped YSL Beauty to reach multiple e-commerce platforms, including Tmall, Taobao, JD, and WeChat without unnecessary expenses. You can also contact Kivisense to increase your market visibility and sales revenues.
Quick turnaround times
Virtual photoshoots can help you meet your product launch deadlines with faster turnaround times. As all the steps are remotely managed, you can save time spent on traveling to studio for every little thing. This streamlines the process of capturing images, their editing, and post processing, and you will get the results in a short time. You can launch and advertise your product more efficiently and quickly, and start selling it in market as soon as possible.
Kivisense AI-driven processes can streamline the workflow and launch product visuals very quickly. Previously this took suppliers months to complete, but with faster turnaround times of Kivisense, e-commerce brands can boost their production efficiency by 75%.
Versatility and customization
Images produced through virtual photoshoot are very versatile and can be used across various platforms such as billboards, catalogs, and marketing websites. This was very difficult with traditional photography as it produced images in only one format. For example, if an image was generated for a billboard, it could not be used in catalogs. You needed to redo the shoots to get images for each advertising channel and website.
But, with virtual photoshoots, you can use create high quality 3D images that can be used on all advertising channels. This helps brands maintain a consistent image across all platforms. Moreover, brands can customize the images with any desired color, background, and props, giving them a personalized flair.
Kivisense helps you create multiple visuals with one image model using AI virtual photoshoots. You can change its color, background, and tailor the visuals for campaign-specific needs. This high degree of flexibility and customization helps you create impactful visuals in a short time.
Creative freedom
Virtual photography gives you creative freedom that was not possible with traditional photography methods as they had many physical limitations. But, with virtual photography, you can unleash your creative ideas to capture more attractive and engaging images.
You can virtually customize everything the way you want. You can experiment with many background designs, lighting, colors, and props. This helps you create a setting that will be best for getting your desired product look.
Future prospects of virtual photoshoots: what lies ahead?
Technological advancements are expected to revolutionize virtual photography effectively. Integration of AI and machine learning technologies will improve the image quality, automate the editing process, and even suggest poses or styles to enhance the experience. Brands will use shoppable content and real-time feedback to streamline the e-commerce experience. Moreover, virtual photoshoots will help brands connect with diverse audiences, adapt to latest trends, and create attractive visuals that resonate with today’s modern customers.
Conclusion
Technology advancements are shifting all sectors towards remote work and collaboration and photography is no exception. Virtual photoshoots are becoming the norm due to their flexibility, convenience, and affordability. The innovative approach helps brands get more engagement and visibility through interactive 3D product images. Kivisense offers high quality AR, 3D, AI solutions to help your brand achieve your e-commerce goals quickly. Get in touch to start your journey!
