How is virtual scarf try-on impacting the fashion industry?
Technological breakthroughs are driving a substantial shift in fashion is perceived. The virtual scarf try-on is a noteworthy development that is changing the way customers buy fashion accessories. With just a few hand clicks, it is possible to see yourself in any scarf design and explore different patterns and styles. This not only makes shopping scarves easier but also proves beneficial for retailers and marketers. Offering something extraordinary than what others do, gives you an edge over others. And that’s what virtual scarf try-on technology does by providing innovative experiences. It helps to attract more traffic, maximize the revenue,s and improve brand awareness.How does a virtual scarf try-on work?
The virtual scarf try-on experience is powered by two main technologies: advanced 3D web and augmented reality. Their fusion provides a highly immersive shopping experience. Simply using their mobile phone or webcams, customers can see themselves styled in various scarves as they move. This technique uses 3D modeling, computer vision, and AI position prediction algorithms to make sure the virtual scarves fit and drape naturally.Benefits of virtual scarf try-on
Accurate visualization of style and fit of scarves
Looking at the scarf picture and hoping that it will appear half as nice on you are things of the past. Now, you can get a realistic view of how the scarf will drape around your neck and how a style or color will complement your look. Just turn your mobile or web camera on and start checking out scarves. The virtual try-on feature helps you get a clear idea of fit and style, which removes uncertainty and increases satisfaction.Next-level interaction with AR and 3D
The high-precision 3D and augmented reality lets you see yourself wearing any scarf and check out its precise details in a lifelike manner. You can change colors, and styles and move around to see the look from every angle. The 3D models of scarves can be analyzed to check the fabric texture and fine details, just like you would do in real life. The high degree of interactivity not only enhances the shopping experience but also increases engagement and boosts ROIs.Drive higher sales and traffic
Virtual try-ons are a great way to boost your engagement in both online and offline retail stores. When users get the chance to virtually interact with fashion accessories and are able to see themselves wearing them, they feel connected with the brand. Their trust and satisfaction encourage them to interact more with brand products and make more purchases. This boosts the overall engagement and leads to a higher number of sales.Real-life use cases of virtual scarf try-on
Burberry’s virtual scarf try-on experience
Burberry, a British luxury fashion house, has introduced a virtual scarf try-on experience in collaboration with Kivisense in China. With two classic try-on options, the immersive experience lets users check out the iconic Burberry scarves in real time. The interactive feature is available on Burberry’s official website and some selected stores.
In this experience, customers can try on a range of scarves, such as the brand’s cashmere Burberry check and an alpaca wool scarf with Burberry lettering. Moreover, the option is easily accessible and customers can experience it using their mobile phone cameras. Seema Kukadia, who is a Digital Innovation Manager at Burberry, shared a LinkedIn post stating:
“Using the latest in web 3D and augmented reality technology, our new immersive experience encourages customers to virtually explore Burberry’s iconic scarves and visualize how the brand’s best-known accessory will look.”
By introducing the virtual scarf try-on, the brand has taken a great step towards the digitization of modern shopping experiences. It shows the brand’s commitment to providing easily accessible, innovative, and immersive experiences to its customers.
Applications of virtual scarf try-on technology
E-commerce platforms: Interactive shopping experience
E-commerce platforms are more frequently using virtual try-on features on their websites. This lets buyers check every detail, style, and fit before purchasing the scarves. That too without taking any step out of their homes. This interactive experience not only increases brand engagement but also reduces uncertainty and increases customer satisfaction.
Adding elements of interaction makes shopping more enjoyable and fun. The gamification of fashion elements captures the minds of users more effectively. The immersive digital experiences are a great way to fulfill their demand for innovation and improve your conversion rates.
Retail fashion stores: In-store try-on experiences
Physical retail outlets are using virtual try-on tech to increase their in-store engagement. Customers can interact with products and try scarves using kiosks, mobile phones, or AR mirrors. This removes the hassle of changing them physically. Moreover, the virtual interactions also help in maintaining hygiene with touchless scarf try-on experiences.
Virtual try-on experiences in real-world settings combine the tactile sensation of in-store browsing with the ease of online shopping. This takes the shopping experience of customers to a whole new dimension. Immersive features attract more foot traffic and lead to a high sales margin.
Interactive marketing and advertisement
Virtual try-on technology is a fresh approach to be used for marketing campaigns. This helps brands turn their marketing campaigns into engaging and fun-filled ventures. When customers get the opportunity to virtually wear and interact with scarves, their trust in your brand and product increases. Scarf brands can convey their narratives and show their take on innovation through interactive storytelling.
Social media integration: Better user engagement
Social media platforms, being a mainstream marketing option, are integrating virtual try-on features. This has become crucial at this point, as Gen-Z users are always in search of innovation. The virtual scarf try-on option enables them to snap pictures of themselves wearing virtual scarves and post them on their profiles. This takes the experience beyond individual use and plays a big role in increasing brand awareness.
Conclusion
Day by day, we are progressing to a world full of hyper-personalized and innovative shopping experiences. Keeping that in mind, retailers are stepping up their marketing game to keep up with the demands of Gen-Z customers. Virtual scarf try-on is one of the best examples of this. Watching yourself wrapped up in a virtual scarf and changing your whole look with only a few taps has never been this easy.
If you are an e-commerce retailer and looking to integrate virtual try-on features into your marketing strategy, you are at the right place. Kivisense is a Sino-French venture, specializing in creating highly engaging and immersive virtual try-on solutions for e-commerce businesses. Contact us to start your journey of digital transformation.
