What is an AI live stream?
AI live streaming is a growing trend and is very popular among brands and audiences. Businesses and content creators use to interact with their customers and fans in an innovative and creative way. It is widely used in product launches, gaming sessions, and live concerts. And its integration with artificial intelligence has taken the live-streaming experience to another level. AI revolutionizes the way participants engage with live content. It helps to improve interaction between brands and customers by using advanced tools. Therefore, many popular creators are adding AI features to their live streams to provide their viewers with a seamless broadcast and connect with them effectively.
Source: xiaohongshu, Louis Vuitton
Why is AI live streaming so popular nowadays?
The trend of AI live streaming is increasing due to the seamless streaming experience it provides. It works like a personal assistant to bring magic to live streams. By capturing and analyzing data in real-time, it helps the business provide a customized experience to audiences by creating content that resonates with their preferences. This real-time interaction can help turn passive viewers into active participants. In this way, AI integration can make your live-streaming process more engaging, interactive, and profitable. Kivisense can help you enhance your live streaming experience by integrating innovative AI features and tools. This will make your live-streaming process more smooth, interactive, and seamless.
How does AI transform the live stream experience?
Improved stream quality
When using AI streaming technology, maintaining video quality is an important concern. AI algorithms provide users with high-quality video content no matter how slow their internet connection is. Clear and buffer-free content is the key to a high revenue rate.
AI optimizes the streaming quality on the basis of many factors including video complexity, available bandwidth, and the device being used. It can determine the best bitrate to conserve bandwidth without sacrificing video quality.
AI tools improve image resolution in real-time. Viewers can zoom in to see enhanced features of content without losing clarity. Moreover, AI algorithms make live streams visually appealing by providing vibrant colors. This helps capture viewer’s attention and improves audience engagement.
Source: WeChat, Chopard
Increased audience engagement
AI can change live streaming from a passive viewing experience to a dynamic and interactive one. Users love to chat, ask questions, get responses, make suggestions, and run polls while using any app.
AI chatbots and virtual hosts can conduct surveys, answer queries, and even supervise discussions. This makes live broadcasts more interesting and engaging. Additionally, AI can analyze audience reactions and behavior. This allows the artists to customize content to match their audience’s preferences.
Real-time language translation
Integration of AI makes live streaming more inclusive and accessible by removing language barriers. AI tools can provide real-time language translation, transcription, and captions of streaming content in any language. It uses many technologies like NLP to help computers comprehend and process human language easily. This enables the brands to engage with a wider audience. Moreover, this can be helpful for viewers who are hard of hearing or deaf, ensuring content is accessible to all.
Streamlined production and broadcasting
The use of AI will not only improve live streaming but also its production. Organizing a live-streaming event requires many people, like camera operators and editors. AI integration is expected to automate all these tasks in the near future.
For example, cameras will use AI to find the best angles, and editors will use AI to highlight important parts or summarize long streams. This will make live streaming more affordable and accessible for smaller creators and brands.
Personalized experience
AI can provide personalized experiences by customizing the content according to the viewer’s preferences. Imagine being able to adjust the camera angles, audio settings, and even set lists of a live concert in real time.
AI systems can analyze the preferences and behaviors of the audience. This helps in providing customized content that enhances brand engagement. This level of customization will improve the audience experience and give content creators and brands new ways to connect with their audiences.
AI-driven viewer insights
AI can give creators and marketers important details about audience behavior and interests. AI can assess live stream data to determine audience participation, drop-off points, and content preferences. Businesses and live streaming platforms can use this information to customize their content according to their audience’s preferences.
Sound Cleanup
AI algorithms can remove unwanted noise and echo from live-stream audio. This makes the sound clear and easy to understand. This is especially important for live streaming events where sound quality is very critical, like live concerts or shows.
AI live streaming use cases
E-commerce
Live streaming is rapidly growing in China due to the rise of AI live streamers. This year’s Singles’ Day had four times more broadcast rooms than last year. This is because companies like Estee Lauder and L’Oréal used virtual hosts for live e-commerce.
Virtual influencers have moved from pre-recorded videos to AI live streams. One such example is the collaboration between Jo Malone and Liu Yexi. AI influencers provide an affordable marketing approach without any risk of scandals.
A live stream mega celebrity named Li Jiaqi is considered responsible for one third of Single’s Day sales. His gross merchandise value (GMV) is estimated to be more than $3.4 billion, but he denies these figures. Similarly, Viya is also a famous live streaming host. She was fined $210 million for tax evasion.
According to CICC estimates, virtual live streamers can increase average GMV by 30% by providing continuous live streaming and enhancing user engagement.
On Singles’ Day, JD.com deployed more than four thousand virtual anchors. This signifies the technology’s increasing popularity and a step towards a future where AI will complement e-commerce without overshadowing human elements.
Source: virtual influencer live streaming, JD.com
Shopping
Although live stream shopping is already an effective marketing technique, adding AI features takes it to another level. Using AI in live-stream shopping helps analyze and understand customer behavior and choices. This data can be used to provide buyers with personalized shopping content and suggestions.
For example, Watches and Wonders 2024 was organized from 9th to 15th of April in Geneva. This event featured many popular luxury watch brands, including Chopard and Ulysse Nardin.
Fine watch brands are using AI live stream technology to enhance customer shopping experience. AI-driven zoom feature magnifies watch details and AI beauty filters enhance its visual appeal. Brands can also create limited-time offers during live streams. This makes virtual shopping more engaging and enjoyable.
Source: WeChat, Chopard
Corporate streaming
AI is frequently used in business conferences, where it is integrated with cameras and conference software. It can identify people’s faces and display them in proportion, allowing for more natural and efficient conversation. Participants can see each other’s faces clearly and communicate more effectively.
Future trends of AI streaming
Integration with VR, AR and 3D
Using VR technology to replicate the offline exhibition 1:1 into the online live broadcast, users can explore the digital showroom, view fine details and videos, and enjoy the brand’s craftsmanship and historical heritage in an immersive way.
When customers select their favorite products through live broadcasts or online watch exhibitions, they can directly access 3D displays or AR try-on features. This allows them to explore watch details in 720° and even see how the watch looks “on their wrist,” to assist purchase decisions with strong autonomy.
Why choose Kivi AI Live stream for your brand
Kivisense helps brands showcase your products by creating interactive AI live streams, enhancing brand engagement.
Read More: Kivisense AI live stream solution
We provide easy setup live streaming services that are compatible with all types of devices, from smartphones to professional cameras. This makes it accessible for all production levels and helps you provide a seamless streaming experience to the global audience more interactively.
Kivisense helped the brand build a closed-loop digital ecosystem in the execution of this project:
The first step is to engage customers in private domains by using live streams and panoramic exhibitions, achieving initial brand awareness and value proposition output;
The second step is to use technologies such as 3D product displays and AR try-on features to achieve share-driven growth and rapid conversion.
Conclusion
The future of the AI live-streaming industry appears promising with the advent of new platforms, technologies, and trends. Many popular streaming platforms and creators are adopting AI live streaming trends because it helps them interact with their fans and audience effectively. If you also want to provide your audience with the best streaming experience, we are here to help you. Kivisense is a sino-french venture that specializes in providing the latest AI live stream experiences and keeping you ahead in the game.
