tiffany cover

Case Study

Tiffany's 3D Showcase and AR Fitting Drive Cart Additions

Tiffany uses 3D showcases and AR fittings to elevate your virtual shopping experience and enhance its online shopping.

Tiffany & Co. has incorporated 3D display and AR try-on features on WeChat MP and JD PDP pages. The brand aims to entice online users to add jewelry and watch products to their carts and drive order conversions through the use of 3D display and AR try-on technologies. Leveraging high-precision 3D rendering techniques, we invite users to immerse themselves in exploring the exquisite details of stunning diamond rings, perfectly replicating the brilliance of diamonds and the luster of gold. AR static and dynamic try-on experiences guide users to intuitively visualize the real-life effects of wearing Tiffany’s products, allowing consumers to perceive the infinite potential of Tiffany’s endless love while browsing online offerings.

Tiffany & Co., renowned globally as an iconic luxury brand, has carved a distinguished legacy in the realms of jewelry, accessories, and beyond. Established in 1837 by Charles Lewis Tiffany, the company has evolved into a symbol of timeless elegance, craftsmanship, and sophistication.

Specializing primarily in exquisite jewelry creations, Tiffany & Co. showcases an unparalleled mastery in the art of diamond craftsmanship, precious metals, and gemstone sourcing. From captivating engagement rings to statement necklaces, each piece reflects a harmonious blend of tradition and innovation, meticulously crafted to perfection.

At the heart of Tiffany & Co. lies a steadfast commitment to its founding principles – the pursuit of beauty, quality, and excellence. Guided by a philosophy rooted in integrity and innovation, the company continues to set benchmarks in luxury retail, epitomizing the essence of enduring style and sophistication.

Beyond its exquisite creations, Tiffany & Co. stands as a beacon of social responsibility and ethical sourcing practices. Embracing sustainability as a cornerstone of its operations, the company endeavors to make a positive impact on both the environment and the communities it serves.

With a legacy spanning nearly two centuries, Tiffany & Co. remains an emblem of luxury, symbolizing the aspirations and dreams of discerning individuals worldwide. As it continues to redefine elegance and elevate the art of luxury living, Tiffany & Co. stands as a testament to the enduring allure of timeless beauty and impeccable craftsmanship.

Legacy Continuation: Captivating Online User Attention

For luxury retailers, accelerating digital transformation and leveraging online channels have emerged as imperative strategies to engage China’s discerning luxury consumers. In contrast to traditional retail models, where over 80% of consumers now favor online platforms for luxury purchases, millennials represent the burgeoning segment of luxury clientele. Embracing a casual yet discerning approach to consumption, they exhibit a preference for seamless digital experiences. This shift underscores both the challenge for Tiffany in competing with incumbents for the youth market and the opportunity to cultivate novel relationships between luxury brands and consumers. The emerging consumer cohort demands innovation and novelty.

In terms of promotional methods, Tiffany has already established a presence on China’s largest messaging apps and major e-commerce platforms. They have experimented with bold and flexible approaches in advertising, interactive posts, creative animations, and other forms of social marketing. But what’s next? Where are the new methods?

Tiffany Enhances Shopping Experience with Kivisense's 3D & AR Tech

Tiffany found that the Kivisense team was implementing mature 3D mode and providing AR try-on function, leading to an authentic jewelry-wearing experience, enhancing user satisfaction, boosting cart additions, and driving growth in Tiffany’s online sales revenue.

  • In the realm of 3D display, the Kivisense team has meticulously crafted hyper-realistic models, offering discerning online shoppers an unparalleled opportunity for meticulous examination.
  • Their AR try-on feature epitomizes realism, seamlessly recognizing hand, wrist, and neck contours, granting customers an immersive glimpse into the tangible effects of adornment. Moreover, Kivisense technology facilitates seamless transitions between Tiffany’s diverse product offerings, allowing for effortless experimentation with combinations across various SKUs and categories. Customers can layer bracelets, bangles, and rings, fostering a culture of ensemble purchasing and elevating the value proposition of each transaction.
  • The necklace AR dynamic try-on feature introduces a captivating pendant magnification tool, enabling intricate detailing of petite pieces. Clients are further empowered to select bespoke try-on backgrounds, cultivating a personalized and immersive environment that fuels their inclination to share, thus catalyzing organic advocacy and secondary propagation.
tiffany 3d
tiffany necklace

Enabling Tiffany: Kivisense Confronts Tech Challenges with Solutions

Tiffany offers a wide range of products, which could result in longer display times for all items, posing a challenge for Kivisense: How to minimize user loading times while maintaining optimal effects? The Kivisense team ultimately optimized model sizes and underlying performance, enabling flawless showcasing of various products. In addition to the challenge posed by multiple product SKUs, some of Tiffany’s necklace pendants are relatively small, potentially hindering users’ ability to observe details during try-ons. Kivisense addressed this issue by implementing a pendant magnification feature, allowing users to enlarge and inspect pendant details.

Tiffany’s AR Try-On Experience for Exquisite Necklaces

Tiffany Jewelry: Over $1.5 Million Added to Carts in 7 Days

To expand its reach to existing clientele while attracting first-time visitors, Tiffany introduced AR try-on and 3D display functionalities simultaneously on its WeChat MP and JD PDP. Within just 7 days of the launch, Tiffany’s online products garnered impressive PV and UV exposure, with users demonstrating a keen interest in trying on jewelry.

  • Some of Tiffany’s 3D display data on WeChat:

tiffany 3d wechat mp data

  • Tiffany’s AR static try-on data on WeChat:

tiffany ar static tryon wechat data

  • Tiffany’s AR dynamic try-on data on WeChat:

tiffany dynamic ar wechat data

In conclusion, the AR experience and 3D display integration on platforms like WeChat and JD have significantly impacted Tiffany’s ability to attract new traffic and engage users in meaningful ways. The innovative features provided by Kivisense have not only elevated the overall customer experience but also contributed to a more immersive and personalized shopping journey. By leveraging these fresh technologies, Tiffany has demonstrated its commitment to staying at the forefront of digital innovation in the luxury retail sector.

For those seeking to revolutionize their online shopping experience, now is the time to explore the captivating world of Tiffany’s AR try-ons and 3D displays. Discover the perfect piece with just a tap and immerse yourself in the unparalleled beauty of Tiffany’s exquisite collections. Elevate your shopping journey today with Tiffany and embrace the future of luxury retail.

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