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Jordan Brand Unveils First World of Flight Store in China with Stunning AR Experience
Jordan Brand has officially opened its first official World of Flight store in China, situated in the vibrant Sanlitun district of Beijing. As part of the unveiling event, attendees were treated to an immersive AR (Augmented Reality) experience that elevated the excitement to new heights.
Spanning over 1,000 square meters across four stories, the store serves as a beacon for basketball enthusiasts, offering a seamless fusion of local Chinese heritage and the iconic Jordan Brand legacy. Collaborating with local artists, the store’s interior showcases bespoke art pieces inspired by the dynamic energy of basketball and the rich cultural tapestry of China.
One of the highlights of the opening event was the innovative AR experience that transported visitors into the captivating “World of Flight.” Using precise AR navigation, visitors were guided to the Jordan store entrance, where they were greeted by a larger-than-life AR cockpit. As they scanned the building, basketballs dropped from above, revealing iconic AJ1s and shoeboxes soaring out, creating a mesmerizing visual spectacle that left spectators in awe.
Inside the store, visitors could don a Jordan hoodie and capture trendsetting moments with dynamic AR filters. From freezing gravity-defying dunks to striking poses with their favorite Jordan kicks, they immersed themselves in a world where creativity knew no bounds.
Throughout the AR experience, surprises and exclusive coupons and gifts were scattered along the virtual journey, further enhancing the excitement and engagement of attendees. From limited-edition merchandise drops to interactive challenges, the event left a lasting impression on all who attended, solidifying Jordan Brand’s commitment to delivering immersive experiences to its fans.
The store offers innovative services in the form of customizable products via “The Workshop,” including hot-stamp embossing, aglet engraving, and apparel patching, as well as a space for members-only events to further enhance the shopping experience. The store is also expected to stock the latest sneakers and apparel collections from the brand, as well as an exclusive “Wings Collection.” Sarah Mensah, the president of Jordan Brand said in a statement, “Jordan Brand has always shared a special relationship with China. China’s love for the game of basketball runs deep, and we’re thrilled to open Jordan World of Flight Beijing Sanlitun as our pinnacle expression of basketball culture and Jordan Brand at retail. Jordan World of Flight stores worldwide including Milan, Tokyo and Seoul are being embraced by consumers and we are excited to extend this innovative retail concept to our consumers in China. The unveiling of Jordan World of Flight Beijing Sanlitun is a pivotal moment for Jordan’s global strategy, signaling a new chapter for the Brand’s expansion and innovation in China furthering the Brand’s international presence.”
The launch of the Jordan Brand World of Flight store in Beijing marks a significant milestone in the brand’s journey, signaling a new era of expansion and innovation in China. From the captivating AR experience to the curated selection of merchandise, the store promises to be a destination for basketball enthusiasts and sneakerheads alike.
Experience the magic of Jordan Brand’s World of Flight store and embark on a journey that celebrates the essence of basketball culture. 🔥🏀👀 Jordan 💥📍 Beijing Sanlitun awaits you!
Source: Jordan Beijing, WeChat
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