What is a virtual handbag try-on?
Fashion is all about accessories and a statement handbag is the best way to compliment your look. It gives a finishing touch to your ensemble and brings everything together. But with so many beautiful styles, designs, and colors available in the market, it can be quite difficult to select one that best matches your taste and style. This is where virtual handbag try-on technology comes into play.
Virtual try-on technology uses augmented reality and 3D scanning technologies to help you visualize any bag in 3D and analyze it if it is in your hands. You can customize any color and style, adjust their size, and rotate them in any direction to see their details.
Virtual handbag try-on technology is dominating the shopping sector and it makes sense. A vast majority of customers use try-on technology to preview their desired products in real-time. This helps them make informed decisions which in turn leads to lower return rates and enhanced customer satisfaction.
Benefits of virtual handbag try-on
Realistic try-on experience
AR and 3D scanning technology offer an immersive handbag shopping experience. It lets customers view bags at 720° and examine their interior and exterior details. High-performance 3D rendering displays colors and textures accurately and realistically.
Enhance brand engagement and reach
Virtual try-on technology uses AR technology to create interactive customer experiences that surpass traditional retail methods. It promotes active customer participation, increasing brand engagement. Happy customers share their experiences on social media that brands can use to enhance their marketing approach.
Increased customer satisfaction
Customers can customize any size, style, and design using AR tools. This improves product visualization and gives users confidence in their purchase. Customer satisfaction increases brand loyalty and leads to higher customer retention and longer-term success of the brand.
Better conversions
Virtual try-on technology improves conversion rates by helping customers make informed purchasing decisions. Customers can visualize the handbag details before buying, which reduces the chances of product return.
Competitive edge over rivals
Virtual try-on technology gives brands a competitive edge by providing a unique, immersive shopping experience that aligns with modern consumer needs. This helps them stand out and establish market leadership through digital innovation.
Promote digital transformation of brand
Using 3D displays and AR try-on experiences on brand websites, apps, and in-store magic mirrors strengthens a brand’s omnichannel strategy. Moreover, it provides real-time data analysis to help brands optimize their product design and marketing techniques.
Kivisense can help you accelerate the digital transformation of your fashion brand, leading to enhanced brand engagement and better conversion rates.
AR handbag solutions
AR handbag placement
Burberry has developed a limited-edition range of virtual handbags that are exclusively available to try and purchase on Roblox. It was developed in partnership with one of the most well-known digital fashion designers, Builder Boy. He launched virtual versions of Burberry’s classic Lola purse design on the Roblox Avatar Marketplace.
It has made the WebAR for the Lola bag accessible on official websites in various countries. Customers can view the Lola series handbags’ intricate design, beautiful chain strap, unique clasp, and other features before buying.
AR bag try-on
Kivisense empowers a virtual try-on experience for bags with AR. Gucci’s collection features a variety of mini bags in unique styles, ranging from bucket to round shapes and from mini crossbody bags to mini shoulder bags. Users can rotate the bags and get a 360-degree view of their interior and exterior craftsmanship. These AR solutions provide users with an immersive shopping experience that simulates a boutique environment from the comfort of their homes.
AR bag decoration
Dune offers an AR bag decoration feature that enhances the overall look and aesthetics of the bag. Customers can explore innovative bag designs inspired by the beauty and aesthetics of dune landscapes. They only need to scan the bag with their smartphone and apply the ‘Dune’ filter. This will enhance the bag’s appearance by giving it a cool new look that is perfect for social media sharing.
3D bag interaction
Ralph Lauren’s PoloID Collection is a unique blend of classic elegance and modern technology, reflecting the brand’s rich heritage. The brand has embraced digital fashion, allowing people to interact with its products through avatars and immersive experiences.
Customers can virtually experience the PoloID bags and explore their 3D models with augmented reality try-on features. They can rotate the bags in various directions and visualize their color, texture, and design in detail before making a purchase. This provides customer satisfaction and improves brand engagement.
Laflore Paris has unveiled the new eco-friendly Bobobark collection, promising a next-level shopping experience. 3D rendering technology brings life to its soft leather and sophisticated metal details. Customers can get a three-dimensional view of the bag to analyze its details closely. This helps them make an informed purchase decision and increase conversion rates for the brand.
VR Bag exploration
Gucci has introduced a VR shopping experience, allowing users to explore the GG Marmont handbags in a virtual boutique. Buyers can visualize an innovative 3D model of the bag that simulates bag opening. This helps users sense the bag’s capacity and size. This enhances the online shopping experience of customers and boosts brand sales.
Future prospects in AR technology for bag
By estimates, the luxury handbag sector will reach a value of about $35.4 billion by 2031. Many fashion brands have started to try out innovative AR handbag try-ons to give customers a seamless shopping experience. The “try before you buy” strategy lets you visualize any desired handbag without going out of your home. Prada is also experimenting with hands-free try-ons using a new device that can identify hand movements. The combination of fashion and technology with cutting-edge technologies like AR and VR will give rise to unlimited marketing opportunities for brands.
Conclusion
Virtual handbag try-on solutions help accelerate the digital evolution of fashion brands. Brands can use them to provide an immersive and personalized shopping experience to their customers. If you want to incorporate innovative AR/VR technologies in your marketing strategy, Kivisense offers leading AR/VR solutions for handbags and many other fashion products. Moreover, our omnichannel strategy helps integrate AR solutions into many platforms like the web, apps, Shopify, and social media. Our expert team can help you level up your branding game and enhance your conversion rates effectively.
