Embracing the in-store Metaverse
The “Product Experience Playground” Strategy:
Watsons’ has embraced the AR metaverse strategy to elevate the in-store shopping experience. Customers can easily scan the Watsons’ logo upon entering the store, immersing themselves in an AR activity page. The enchanting flower scenery covers the entire store entrance, welcoming users to the romantic world of Kao Corporation and Watsons’. This immersive experience allows customers to unlock cute AR “Easter eggs” while exploring the flower garden, creating a multidimensional and joyful experience within the store.
Differentiating Metaverse Experiences:
Through a strong partnership with Kivisense, Kao Corporation and Watsons’ have curated a personalized metaverse-themed scene with AR interactions. This powerful alliance integrates three core strategies: customized metaverse scenes, personalized AR experiences, and social media sharing channels, resulting in a unique metaverse space for the Colorlab brand. This strategic move sets Kao Corporation and Watsons’ apart in the competitive retail industry, paving the way for sustained growth.
As the O2O market embraces intelligence, diversity, and multi-dimensionality, offline stores are adapting their strategies to differentiate and attract customers. Augmented Reality (AR) technology has emerged as a crucial tool in driving sustained customer value. The collaboration between Kao Corporation and Watsons’ in creating an enchanting offline AR experience, blending metaverse elements with retail, opens up exciting frontiers for digital marketing in the modern age.
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