How did Dior eyewear virtual try-on solution ride the online wave and boost sales during the COVID-19 pandemic? Traditional online shopping only allows consumers to rely on pictures or comments, but no matter how real the pictures are and how positive the customer reviews are, the returns are always frequent, which undoubtedly increases the brand cost and affects the brand image. With AR technology, Dior has brought a new perspective on online shopping that allows users to virtually try on various styles and complete the purchase at home.
Dior sunglasses virtual try-on, an immersive experience, builds a bridge between users and the brand, turning consumers into Dior advocates. In return, it provides competitive advantages in the market, such as better user engagement, sales conversion, ROI, etc.
Dior Eyewear AR Try-on VS. Traditional Online Try-on: 7 Highlights
Dior’s new Signature Collection, Bobby Collection, etc., capture the growing trend of oversized lenses and are available in a variety of colors and stylish silhouettes. There’s nothing worse than buying something online because the style might not be for you. Luckily, Dior’s new collection comes with AR try-on functionality, allowing customers to experience each style and color on their person before buying.
Realistic 3D Models
Featuring a high-precision 3D rendering engine, the glasses materials are restored more than 95%. Users can view the details in 360-degree, and can freely drag or zoom in on the model to see details from various angles, from frames to lenses to temples. With hyper-realistic 3D models, consumers have the same experience as checking eyewear in a physical store.
Immersive AR Try-on
The AR try-on allows consumers to instantly see how the eyewear look on their face via the phone’s camera. In a short time, users can virtually try on different colors and styles anywhere to find the perfect pair. With real-time face tracking technology, customers can also turn their heads to check the effects from different angles. If users are struggling to decide which one to buy, they can also take try-on photos and share them with friends for valuable advice.
Having a chance to experience the desired product with Dior sunglasses virtual try-on makes the purchase decision much easier and faster, which will better personalize the online shopping experience. In return, customer satisfaction, user engagement, sales conversion, and ROI will increase significantly. Even better, customers are also more likely to buy from the same brand again.
However, some traditional ways of trying on glasses online will hardly improve brand performance because of the unfriendly try-on experience. For example, users have to upload pictures, their faces can’t be tracked in real-time, the card is needed for better effects, and 3D models are not available. This also explains from another angle why Dior AR try-on can stand out from many competitions. The following is also a comparison table for your reference.
| Try-on Solutions | AR Eyewear Try-on | Traditional Online Try-on |
| No Need to Uploaded Image | √ | × |
| No Need to Uploaded Video | √ | × |
| No Card Required | √ | × |
| 3D Rendering | √ | × |
| Real-time Face Tracking | √ | × |
| 3D Models | √ | × |
| Try on Multiple Pairs | √ (easy & quick) | √ (time-consuming) |
4 Simple Steps to Experience Dior Sunglasses Virtual Try-on
The virtual try-on provides customers with realistic and personalized product displays in seconds and also allows them to easily try on hundreds of pairs. Check out the four simple steps below to get started with your eyewear AR try-on experience.
Step 1. Go to the official Dior boutique. Find your desired pair of eyewear and go to the product description page.
Step 2. Click on the “View in 3D” button to see the details in 360 degrees. Dragging or zooming in on the model are also allowed. If you are satisfied with it, click on “Buy Now” to complete your purchase.
Step 3. Back to the product description page and click on “AR Try-on” to start your experience. It is recommended that you keep the upper part of the neck fully displayed in the wireframe. Avoid your camera shake for better try-on effects.
Step 4. Virtually try on different styles and find your perfect pair. Then directly click on “Buy Now” to buy it. Consumers can also take their try-on photos and share them with friends via social media platforms.
Embed Kivisense AR Try-on Engine to Gain Sales Growth Hacks
The AR try-on helps brands stand out through customer experience, reduce shipping costs, increase customer loyalty, and improve sales conversion rates. How to embed an AR engine into your online retail store? It was quite difficult previously. Fortunately, Kivisense, an all-in-one Web-based AR solution provider, has made this process seamless. It’s a Sino-French joint venture focusing on AI in e-commerce & marketing technologies. Their team will tailor each AR scenario to the specific goals and needs of each partner, presenting products as realistically as possible and making them easy to use.
In addition to AR try-on, the Kivicube WebAR Authoring Platform is also its main business direction, helping users create amazing AR scenarios in less than 5 minutes without any coding skills. At the F8 refresh hackathon in 2021, Kivisense was honored to be one of the top 5 startups supporting businesses and communities with the power of AR and AI.
Let’s analyze its technical highlights:
Lightweight AR algorithms: its algorithms based on artificial intelligence provide more reliable AR solutions in face tracking, foot tracking, hand tracking, image tracking, body segmentation, world tracking (SLAM), etc. The lightweight algorithm integration is supported to enable more developers to easily create efficient interactions.
High-performance 3D rendering: the rendering engine can simulate thousands of materials, including various metals, diamonds, fabrics, leather, etc., making digital goods more than 95% reproducible.
Easy to manage 3D models on CMS: partners can upload & manage 3D models on CMS, and publish their AR try-on with minimal effort.
Multi-platform compatibility: whether you want to embed the AR engine into the Web, App, or EC SaaS Platform like Shopify, its excellent compatibility makes it easy for you to implement in.
Conclusion
Shopping is more than just a transaction, it means a more immersive experience that connects with friends, builds consumer confidence and long-term brand loyalty. After two years of pandemic lockdowns and retail doomsdays, it proves that AR and AI might become essential to help fashion and beauty brands thrive in marketing. Dior eyewear virtual try-on is a successful example. Apply AR try-on now to restore the offline shopping experience, shorten the sales cycle, and achieve unbelievable ROI.
