Dior
https://www.dior.com/
Overview
Unraveling the Enchantment of DIOR's "Christmas AR" Dream Experience
Step 1: Embarking on the Dream: The mesmerizing voyage begins as users access the DIOR app’s “Christmas AR” section and set sail into the wondrous world of DIOR’s imagination by sliding the dreamy cruise button to the right.
Step 2: Roaming through Dreams: Upon entering the dream tour page, users discover exclusive Christmas DIOR patterns like branded gift bags and boxes. Scanning these patterns unveils a spectacular 3D holographic display of sparkling stars, creating a breathtaking Christmas starry sky. Users are captivated by this poetic wonder and can’t resist capturing the magical moments to share DIOR’s heartwarming Christmas wishes across social media.
Step 3: Capturing the Moment: Navigating to the “Dream Freeze” entrance, users can switch to the front camera and take captivating selfies with radiant starlight filters. These photos blend dreamy sails and resplendent flowers harmoniously with shimmering stars, creating an enchanting experience. With one-click sharing and easy online shopping options, DIOR ensures double growth in both marketing presence and sales during this festive season.
AR Experiences and Filters - Connecting with Consumers' Festive Emotions
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