F8 was originally referred to as an eight-hour developer hackathon in 2007 (the “8” stands for a traditional eight-hour hackathon). With the rapid development of technology, more and more developers are expected to get technical content at the conference that will help them create, innovate, and grow on Facebook. Fortunately, F8 in 2021 focused on technology that allows developers and businesses to build and thrive on Facebook. Let’s look at one of the most noteworthy highlights of this year’s F8 Refresh: The Best Startup Award Official Announcement.
The Facebook Startup Program selected 19 out of tens of thousands of startups around the world and announced the top 5 most innovative startups after a long selection process. Congratulations to all of them! Kivisense, the only company in China, is honored to be one of the top 5.
With its AR try-on engine and Kivicube WebAR Authoring Platform, Kivisense has achieved more than 1 billion users for the cooperative brands. Moreover, it increases the ROI conversion rate of brands through its excellent AR interaction and algorithmic capabilities. There is no doubt that this makes it become one of the most eye-catching startups at F8!
Kivisense has developed a full-platform Cosmetic Contact Lenses (CCL) AR try-on experience for the TTDEYE. It not only made CCL AR try-on advertisements on Facebook with Spark AR, but also added CCL AR try-on on the official website. Users led to the website through AR ads, where they can discover and try on more products and directly purchase them online.
After the release of the TTDEYE try-on experience, it has achieved more than 700,000 global users in a week, and the conversion rate of product orders brought by AR reached seven figures within a month. Very amazing numbers, right? In addition to the CCL try-on, there is also AR shoes try-on, AR rings try-on, etc., as Kivisense SaaS products, which also have brought better ROIs to the brands.
Through innovation and the breakthrough of rigid demand in AR product capability, Kivisense deeply integrates with Facebook’s business in multiple dimensions, including the in-depth research and development of PyTorch, the application production of SparkAR scene in the business layer. It also combines Facebook’s precise advertising system to bring a sustainable and win-win situation for consumers and partner brands around the world.
The technology of Facebook not only promotes the development of Kivisense, but also upgrades the link between global users and commodity information in the post-epidemic era, creating a new beginning for the ecology of the digital age, especially for the AR/VR-based Metaverse!
