Drawing on 60 years of expertise in making outwear for harshest environments, the performance luxury brand Canada Goose launched its first footwear collection in November 2021, including Snow Mantra Boot and Journey Boot. Meanwhile, the brand carried out various creative digital activities to attract more consumers, such as AR footwear try-on, “Live in The Open” campaign, etc. Through the integration of AR and 3D technology, consumers can understand products in an immersive way and then make purchase decisions, which significantly improves sales conversion and repurchase rate for the brand.
The DNA of the iconic Snow Mantra Parka is now formed in the Snow Mantra Boot, while the Journey Boot is inspired by classic Hiker boots used in the Alps. Both collections have been field-tested in some of the coldest places on Earth and are designed for ultimate protection in extreme environments, providing consumers with warmth and comfort on any journey. Can’t wait to virtually try on footwear?
Reinvent Consumers’ New Perception with Manuscript Video
Before your AR shoe try-on experience, there is an aesthetic manuscript video of Canada Goose footwear that shows their well-designed details and flexible elements, which builds a new consumer perception of the product. Whether you want to conquer the harshest conditions or seek iconic craftsmanship that will endure, the innovative and intelligent design of Snow Mantra Boot and Journey Boot in the manuscript means every step is customized for your adventure.
3D Footwear Keeps More Customers Engaged
Today’s customers have higher visual expectations than ever before, especially Gen Z. Brands will sell more products if they deliver an unparalleled product experience and an incredible visual customer experience. 3D rendering has become a popular digital marketing hack to enhance products in a compelling way. As for the design of the product detail page, the brand completely replaced the traditional picture mode with 3D display, which is a more interactive and more visual experience that can deepen customers’ impression of the new series.
Consumers can view the footwear from any angle or zoom in to view details. Through these realistic 3D models, the brand highly replicates consumers’ offline shopping. Once they find the perfect pair, they can buy them with one click.
Virtually Try On Footwear – Improve Impulse Purchasing Behavior
For the new collection, Canada Goose introduced an AR footwear try-on experience that allows consumers to virtually try on multiple colors or styles at once. With real-time AR foot tracking technology, consumers can walk or rotate their feet to view the try-on effects from all angles. In addition, the brand has incorporated three AR filters for weather, including rain, fog, and snow, enabling consumers to immerse themselves in different climatic conditions.
This innovative AR shopping experience highly replicates offline shopping and caters to the usage habits and purchasing behaviors of young consumers, which provides them with a more intuitive reference for decision-making and selection of the most suitable footwear. Overall, digital content can help brands greatly encourage customers to make impulsive purchases and increase sales conversion rates.
Share AR Try-on Photos and Enhance Brand Awareness
In both PDP and AR try-on pages, consumers can add footwear to their shopping cart and complete the purchase with one click. No matter they are at home, on the trip, on the commute, etc., as long as they see attractive shoes online, they can buy them anytime and anywhere. It also comes with a photo-sharing feature that helps generate widespread publicity and raise brand awareness.
Conclusion
Canada Goose footwear is handcrafted by experts and each pair is unique. The patina of soft and durable leather is a sign of its high quality, a feature that has developed over time and tells its adventures story. Canada Goose’s relentless pursuit of sustainable innovation and digital marketing techniques has completely revolutionized the consumer shopping experience. Winter is coming. Experience the fun of AR shoe try-on and buy your perfect pair. Put on your first pair of winter boots now!
