3D marketing was found to boost conversion rates in a recent Forbes research. Advertisers may create a more memorable experience than 2D commercials by using 3D marketing. In this blog article, we’ll explain what 3D marketing and 3D Configurator are, as well as why they’re crucial to the automobile sector. Additionally, it will outline how to launch your car campaign and present some instances of 3D advertising’s utilization in campaigns.
- What is 3D Marketing
- The Importance of 3D Marketing Strategy in the Automotive Industry
- 3D Configurator: Linking the Showroom and E-commerce
- 3D Configurator & AR: A Cornerstone of the 3D Advertising Strategy
- New Development of 3D Configurator: Personalize Your Dream Car
- How 3D Marketing Can Benefit Automotive Business
What is 3D Marketing
3D marketing is a type of digital marketing that adds depth to traditional two-dimensional advertisements. Customers may interact with a 3D marketing campaign by dragging and positioning the object and viewing it from all sides. Businesses may use 3D marketing to effectively express their brand and acquire new clients.
3D interactive advertising is quickly becoming a big force in the marketing industry. This innovative digital marketing tool generates more sales and conversions than previous kinds of advertising such as banners and videos.
3D marketing has been utilized successfully in a variety of sectors, including automobiles, commerce, jewelry, and cosmetics.
We’ll look at the benefits of 3D vehicle viewers and how various automobile firms have used 3D immersive marketing methods.
The Importance of 3D Marketing Strategy in the Automotive Industry
When it comes to buying a car, going to a dealership to test drive a car and gain crucial information from a seller is an important part of the consumer journey. However, in the midst of a worldwide epidemic in which social distance is required, customers need automakers to provide great customer service in order for them to complete their purchases online. With the following benefits, a 3D automobile configurator (or 3D car viewer) offers the ideal option for the automotive business.
- Related Article: AR in Automotive Industry – Reach a Wider Consumer Base
3D Configurator: Linking the Showroom and E-commerce
It’s challenging to transfer the in-store consumer experience to the internet realm. However, the usage of 3D configurators can mitigate the negative consequences of change and help businesses become more resilient.
According to a Deloitte survey, one-fifth of customers are interested in personalization and are prepared to spend 20% extra for bespoke items. Consumers’ preferences and aspirations may be capitalized on thanks to configurators. This enhanced intimacy and attentiveness to consumer demands allows manufacturers to not only increase conversion rates but also improve their brand image.
Mercedes-Benz has ventured even further. This 3D automobile viewer can choose the finest alternatives based on the preferences of each consumer! Users may use the mini-program to view their future car in augmented reality (AR) or in 360 degrees on the browser in addition to the regular options. The 3D configurator, which is better than a static picture, will allow interactions in both day and night settings as well as a 360-degree perspective of the automobile. This guarantees client loyalty and satisfaction.
3D Configurator & AR: A Cornerstone of the 3D Advertising Strategy
By meeting certain customer expectations, 3D advertising aims to enhance the user experience. Future marketing strategies are predicted to heavily rely on 3D configurators. Here are some pertinent details that support the claim.
- VentureBeat reports a 40% boost in conversions for interactive 3D ads.
- In a Cappasity study on 3D marketing, the 3D product viewer was used by 82% of participants. Furthermore, “95% of respondents preferred an interactive 3D experience to video playbacks,” the survey states.
- When Amazon compared a 3D technology configurator to 2D marketing tactics, it discovered that customer engagement increased by 66%.
Advertising using immersive visualization is about to advance. According to a Freeman poll conducted internationally in 2018, more than one-third of CMOs anticipated spending between 21 and 50 percent of their budgets on experiential advertising.
These numbers show that the benefits of 3D marketing and advertising are real, not merely hyped up.
Besides, Simultaneous Localization and Mapping, or SLAM, is a technique that enables a robot or other device to map its surroundings and position itself correctly inside them in real-time. This is a difficult endeavor that is now at the cutting edge of technological study and design.
Together, they provide information on the most common functions as well as insights into the preferences and interests of the consumer. As a result, manufacturers will be able to identify the characteristics and tastes of a representative sample in a particular area and alter their product lines to appeal to that market.
This approach uses Volvo and Xiaomi as examples. Customers may get this virtual driving experience by scanning Xiaomi TV advertising with their smartphones. Users may click to start an immersive augmented reality exterior scene experience, watch a 720-degree interior scene of a Volvo XC 90, or depart the car to start a virtual journey. Through augmented reality, the road-running picture of the XC90 automobile can be seen protruding from the display. It impresses the consumer and increases engagement through the virtual driving experience.
New Development of 3D Configurator: Personalize Your Dream Car
Now, the challenge for e-commerce businesses is to deliver a smooth and differentiated experience that influences customers’ purchasing decisions. A 3D configurator clearly fulfills these personalization and digitization tendencies.
A 3D configurator, in fact, is an interactive mobile, tablet, or web-based tool that allows customers to design a product in real-time. They may select from a wide range of colors, choices, and materials. These options enable users to create a unique end product appearance that conforms completely, or very roughly, to their expectations. Customers not only have faith in what they are getting, but they also have the possibility to become owners of their works, which motivates them to purchase these things.
What can be customized in a 3D car configurator?
Nearly anything. The choices are unlimited, from the exterior visible characteristics such as brake calipers or rims to the internal design of the automobile (e.g. seats or steering wheel). Because of the many colors and materials available, the user may customize both the outside and inside of the car. Some configurators even go above and beyond by simulating many settings to get a more realistic simulation. Finally, we added a “showcase” module that allows us to display the settings. Everything from automobile models and textures to materials and motions (such as opening doors or hoods) is exposed to visualization and virtual setup on a global scale!
Car manufacturers may overcome restrictions and fulfill the rising demand for automobile personalization with this type of solution.
How 3D Marketing Can Benefit Automotive Business
Going to a dealership to test drive a car and obtain critical information from a seller is an important aspect of the customer process when purchasing a car. However, in the face of competition, buyers want automakers to deliver excellent customer service in order for them to finish their online transactions.
While there is little question that transitioning to e-commerce is the only way for auto manufacturers to survive. To take your 3D marketing strategy to the next level, you may use modern technologies like as 3D configurators, virtual reality, and augmented reality.
One concern remains: how can customers be as satisfied online as they are in a real car?
The various ad interactions you’d desire for your users could be something to think about. In general, immersive advertisements support scrolling, zooming, and full-screen viewing.
Users may rotate the 3D model and see it from various perspectives by scrolling in a 3D environment. Users may zoom in to see the thing up close and in-depth. Additionally, a full-screen option allows your target audience to view the advertisement on full-screen and engage with it more naturally.
With immersive 3D experiences, you can increase brand recognition and increase engagement and revenue.
Bring your ideas to life with Kivisense
Before you begin, determine what your 3D ad will be utilized for. Are you aiming to advertise a certain product by giving customers access from all angles? What kind of things does a 3D ad showcase? Or would you want to build something more immersive that would pique people’s interest and draw them in, such as an AR driving experience?
At Kivisense, we studied the matter and discovered a solution to these problems in the online three-dimensional (3D) configurators and immersive AR experience. If you’re ready to reap the benefits of 3D marketing, you simply need to invest in one marketing solution product from Kivisense. It specializes in 3D configurators, AR, virtual try-on, 3D product adaptations, and other related services.Request a demo now!
